Ingram Micro Named Exclusive Distributor for SOUL by Ludacris(R)
January 05 2011 - 11:07AM
Marketwired
CES -- Celebrating its one year anniversary,
Ingram Micro Inc.'s (NYSE: IM) Consumer Electronics (CE) Division
today announced it has been selected as the exclusive U.S.
distributor for Signeo USA's new line of personal audio products --
SOUL by Ludacris®.
Available soon in U.S. retail and online e-tail stores, the new
brand of designer headphones were created in collaboration with the
Grammy winning and globally renowned artist Chris "Ludacris"
Bridges, and will debut nationwide with an initial five-model
line-up of high definition headphones. The SOUL by Ludacris
collection will be supported exclusively by Ingram Micro's CE
Division and made available via select U.S. retailers and e-tailers
in early 2011.
"Launching new and existing brands, products and vendors into
the retail market is a signature service of Ingram Micro and our CE
Division," says Brent McCarty, executive director and general
manager, Ingram Micro's CE Division. "Our expertise and experience
in the retail sector and proven capabilities around logistics,
distribution and market development lay a strong foundation for
Signeo's new SOUL by Ludacris line and play a critical role in its
go-to-market strategy."
"This is a significant launch for Signeo USA, which is why we've
selected the most reputable consumer electronics distributor in the
business to bring SOUL by Ludacris to retailers and e-tailers
nationwide," says Bob Bonefant, executive director, Signeo USA.
"Our exclusive relationship with Ingram Micro gives us the ability
to scale our business quickly as the market demands for SOUL by
Ludacris build. We also gain peace of mind knowing Ingram Micro
will maintain and protect price integrity across all our retail
partners and provide us with the resources and support needed to
expand our reach and accelerate demand."
Under the terms of the new agreement, Ingram Micro is managing
the logistics and distribution of the new SOUL by Ludacris
high-definition headphones. The distributor is also responsible for
ensuring the right strategies and tactics are in place to
effectively manage pricing and demand generation activities among
Internet retailers, as well as legacy brick and mortar
retailers.
Retailers and e-tailers interested in carrying the new line of
SOUL by Ludacris headphones should contact the Ingram Micro
Consumer Electronics Division at 1-800-733-6766 ext. 5581 or email
imcesales@ingrammicro.com.
For more information about SOUL by Ludacris, visit
www.SOULbyLudacris.com.
For information about Ingram Micro, visit
http://www.ingrammicro.com/.
Follow Ingram Micro on Twitter at
www.twitter.com/IngramMicroInc.
About the Ingram Micro Consumer Electronics
Division Ingram Micro's Consumer Electronics Division is a
leading national distributor of consumer electronics products,
solutions and services. With more than 30,000 retail and e-tail
customers nationwide, it is headquartered in Scottsdale, AZ and
serves customers through distribution centers strategically located
across the U.S. The Division carries a portfolio of more than
20,000 consumer electronics products from more than 400
manufacturers and offers the widest assortment of IT products, as
well as same day shipping for orders placed before 5:00 pm PST.
Ingram Micro's Consumer Electronics Division is an active member of
CEA, CEDIA, PMA, PARA, NAMM and APRO. For more information please
visit www.imce.com, www.ingrammicro.com or call 800.733.6766.
About Ingram Micro As a vital link in the
technology value chain, Ingram Micro creates sales and
profitability opportunities for vendors and resellers through
unique marketing programs, outsourced logistics services, technical
support, financial services and product aggregation and
distribution. The company serves approximately 150 countries and is
the only global broad-based IT distributor with operations in Asia.
Visit www.ingrammicro.com.
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Press contact: Marie Rourke WhiteFox Marketing (for
Ingram Micro) (714) 292-2199 Email Contact
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