SANTA ANA, Calif., Aug. 9 /PRNewswire/ -- Making it more profitable
for Lexmark (NYSE: LXK) channel partners to sell printing
solutions, Ingram Micro Inc. (NYSE: IM) today announced its new
Lexmark Toner Advantage Program, which is now available to
authorized Ingram Micro solution providers in the U.S. The Lexmark
Toner Advantage Program enables channel partners to lock in a
recurring revenue stream by extending a three-year price guarantee
to their customers on select Lexmark toner supplies.
In addition, participating solution providers earn greater
margins on the sale of select Lexmark printers and toner supplies
by taking advantage of significant discounts awarded to them as
part of the program. These incentives and price guarantees are
designed to help channel partners generate greater demand for
Lexmark printing solutions while driving down the total cost of
printing and creating long-term savings for their end-user
customers.
Ingram Micro's new Lexmark Toner Advantage Program focuses on
the Lexmark EG460dn monochrome laser printer, a network-ready
compact laser that puts high-speed duplex printing close to users;
and the Lexmark TG654n monochrome laser printer, designed with
advanced features to help optimize workflow, save money and reduce
impacts on the environment.
"Many businesses rely on solution providers to recommend the
best IT products and services, as well as present them with insight
on how these technologies will drive down costs, boost productivity
and ultimately save them money over the short- and long-term," says
Kevin Prewett, vice president,
vendor management, Ingram Micro U.S. "A first of its kind, this
unique incentive program from Lexmark and Ingram Micro enables our
mutual channel partners to deliver greater business value to their
customers while maintaining a healthy margin and establishing an
ongoing service engagement by locking in the supplies business with
Ingram Micro at a guaranteed price for three years."
"What's great about Ingram Micro's new Lexmark Toner Advantage
Program is that the value and cost savings extends beyond our
business to our customers," says Harold
Baer, general manager, Daisy I.T. Supplies, Sales &
Service, a local IT reseller located in Rancho Cucamonga, Calif. "We specialize in
helping our customers select the right printer, fax or copier for
their specific needs, and by tapping into this new program we are
able to reduce our customers' total cost of ownership when it comes
to printing, and deliver them exceptional service."
As part of the new program, authorized Ingram Micro solution
providers also gain access to a lucrative product demo program that
can be used to illustrate firsthand the performance and advantage
of Lexmark monochrome laser printers to end-user customers. Once
the equipment is registered, the end-user customer has the choice
of purchasing its three-year, fixed priced toner supplies directly
from the solution provider or online via the Toner Advantage
Ordering Website at www.lextap.com. Upon completion of the online
toner order, a rebate check is issued to the Lexmark solution
provider who registered the deal.
For more information about the Ingram Micro, Lexmark Toner
Advantage Program, solution providers can contact the distributor's
Lexmark market development team at (800) 456-8000 x65215 or via
email at lexmarkmdsteam@ingrammicro.com.
About Ingram Micro
As a vital link in the technology value chain, Ingram Micro
creates sales and profitability opportunities for vendors and
resellers through unique marketing programs, outsourced logistics
services, technical support, financial services and product
aggregation and distribution. The company serves approximately 150
countries and is the only global broad-based IT distributor with
operations in Asia. Visit
www.ingrammicro.com.
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SOURCE Ingram Micro Inc.
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