Ingram Micro Adds New SMB-Focused, Business-Building Resources to Successful Cisco Glacier Program
March 15 2007 - 9:00AM
PR Newswire (US)
Leading IT Distributor Trains and Recruits More Than 1,100 Cisco
Channel Partners; Announces New Tools, Training and Resources to
Help Partners Sell to Small and Medium Businesses (SMBs) SANTA ANA,
Calif., March 15 /PRNewswire/ -- Ingram Micro Inc. (NYSE:IM), today
announced several new SMB-focused program enhancements to Glacier,
the distributor's successful Cisco channel partner enablement
program. The new resources, which include business development and
sales tools, technical support, marketing, recruiting and training
programs, were added to accelerate Cisco channel partner
capabilities, particularly for those successfully selling into
small and medium sized customers, says Ken Bast, vice president,
vendor management, Ingram Micro U.S. "Since its inception Glacier
has helped more than 1,100 channel partners expand their Cisco
expertise, differentiate themselves, and gain a competitive edge,"
continues Bast. "This new lineup of SMB-focused program resources
and support has increased Glacier's overall appeal. By adding more
solutions support and sales expertise, Glacier will help partners
successfully sell, deploy and support Cisco networking, security
and unified communications solutions into the small businesses
market." The new Glacier program enhancements are designed to
educate SMB-focused channel partners on how to sell, support and
market Cisco technology solutions. As part of the program, Ingram
Micro has introduced several business-building tools and resources
that will help solution providers drive demand, expand their
technology expertise, and increase services revenue. These include:
* Business Development Consulting - A dedicated team of Ingram
Micro Marketing Development Managers and Account Executives who
work one-on-one with channel partners to develop a solid demand
generation strategy and written plan to increase sales and enhance
profitability. * Specialized Cisco Training - In addition to
regional Webinars and hands-on demos at Ingram Micro Solution
Centers, solution providers can enhance their expertise and earn
certifications through Ingram Micro on select Cisco products and
solutions targeted specifically at the SMB market. * Cisco Services
Program - Solution providers can leverage Ingram Micro to navigate
Cisco's Service Contract Center, as well as receive valuable
training on Ingram Micro's Reseller Services Portal and other Cisco
Services offerings that will help partners develop a services
practice and establish a recurring annuity stream. "Ingram Micro's
Glacier program opened our eyes to all the different market
opportunities and support available as a Cisco channel partner,"
says Sojin Lim, executive vice president and owner of Computopia, a
technology solution provider in Warwick, RI. "Today, whether it's
SMB or enterprise, we lead with Cisco and take comfort in knowing
Ingram Micro's Glacier program offers us experts and resources to
help us each step of the way." Since its debut in 2004, Ingram
Micro's Glacier partner program has recruited more than 1,100
solution providers for Cisco. Overall, the program has grown 20
percent year-over-year and is credited with helping solution
providers gain access to the Cisco tools, resources and support
they need to drive demand and grow their business. "To be
successful in the SMB market, IT manufacturers need channel
partners who are prepared and motivated to recommend and sell their
products," concludes Bast. "That is why we continue to work with
Cisco to build more value into our Glacier partner program and
bring to market the right tools, resources and support Cisco
channel partners need to succeed in both the enterprise and SMB."
About Ingram Micro As a vital link in the technology value chain,
Ingram Micro creates sales and profitability opportunities for
vendors and resellers through unique marketing programs, outsourced
logistics services, technical support, financial services, and
product aggregation and distribution. The company serves 140
countries and is the only broadline global IT distributor with
operations in Asia. Visit http://www.ingrammicro.com/. DATASOURCE:
Ingram Micro Inc. CONTACT: Ann Shiveley of WhiteFox Marketing &
Communications, +1-303-908-0550, , for Ingram Micro Inc.; or
Jennifer Baier Anaya of Ingram Micro Inc., +1-714-382-2692, Web
site: http://www.ingrammicro.com/
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