NEW
YORK and SYDNEY,
Nov. 2,
2023 /PRNewswire/ -- EVT (ASX: EVT) and IMAX
Corporation (NYSE: IMAX) today announced an agreement for five new
state-of-the-art IMAX® with Laser systems across Australia and Germany. Under the deal, EVT will integrate a
new IMAX screen experience in an Event Cinemas location in
Sydney, as well as at four
CineStar locations in Germany.
The agreement comes on the heels of EVT's highly successful
launch of IMAX Sydney, which in its first few weeks of operation,
is already the highest grossing IMAX location worldwide outside
the United States and United Kingdom. It also marks the single
biggest deal for IMAX systems in Germany.
"Expanding our collaboration with IMAX aligns to our strategy of
providing customers with choice on how they want to watch a movie.
The right combination of our proprietary cinema experiences such as
Gold Class, Boutique and V-Max alongside Global Premium Formats
like IMAX is proving to be successful. IMAX performs exceptionally
well at our current locations in Sydney, New
Zealand and Germany and we
are thrilled to bring state-of-the-art IMAX with Laser systems to
more locations in Australia and
Germany in the near future," said
Jane Hastings, CEO of EVT.
"On the heels of the wildly successful debut of IMAX Sydney, we
are excited to expand our collaboration with EVT, a partner that
transcends exhibition in creating premium experiences that span
cinema, hospitality, leisure and more," said Rich Gelfond, CEO of IMAX. "Australia and Germany are two markets where consumer demand
for IMAX vastly outstrips our footprint, and this deal is great for
our fans in both countries and our continued network growth
worldwide."
The new agreement spans EVT subsidiaries Event Cinemas, the
biggest exhibitor in Australia,
and CineStar, the biggest exhibitor in Germany. IMAX and EVT have enjoyed a
successful partnership since 2013 and inclusive of this deal,
operate nine locations across Australia, Germany and New
Zealand.
This multi-territory deal follows the October 11 opening of the new IMAX Sydney
location, which has already become one of the top performing IMAX
locations worldwide. Nestled in the heart of Darling Harbour, this
iconic venue features 1:43:1 aspect ratio with one of the largest
IMAX screens in the world.
The five new IMAX locations across Australia and Germany will blend state-of-the-art Laser by
IMAX technology, with EVT's unparalleled seating experiences. IMAX
with Laser systems are immersive by design, developed from the
ground-up to deliver crystal clear, lifelike images and precision
audio for a moviegoing experience unlike anything else. The
ground-breaking 4K laser projection
system delivers brighter images with increased resolution, deeper
contrast, and the widest range of colours exclusively to IMAX
screens.
About EVT:
Entertainment businesses that excite every sense. Commercial
Ventures driven by a passion for new opportunities. Travel
businesses that always feel local and authentic.
Entertainment: 140+ Cinema Experiences | 150+ Bars and
Restaurants | Wellness
Event Cinemas AU & NZ | BCC Cinemas | Rialto Cinemas | The
Embassy | CineStar Germany | Skyline Drive In | Moonlight |
Cinebuzz OnDemand | State Theatre | SpaQ | Thredbo Leisure Centre
& Golf Course | Rydges Formosa Golf
Course
Ventures: ~$2B Property
Portfolio | Partnerships
EVT Property Development | EVT Hotel Management | EDGE CT | EVT
Media & Sponsorship | EVT Partnerships |The Parlour Lane
Company
Travel: 70+ Hotels | Australia's Number 1 Ski
Resort
QT | Rydges | Atura | LyLo | Jucy Snooze | Independent
Collection by EVT | Thredbo
ASX top 200: EVT | ~$1Bn Annual
turnover | Team of ~9000
About IMAX Corporation
IMAX, an innovator in entertainment technology, combines
proprietary software, architecture, and equipment to create
experiences that take you beyond the edge of your seat to a world
you've never imagined. Top filmmakers and studios are utilizing
IMAX systems to connect with audiences in extraordinary ways, and,
as such, IMAX's network is among the most important and successful
theatrical distribution platforms for major event films around the
globe.
IMAX is headquartered in New
York, Toronto, and
Los Angeles, with additional
offices in London, Dublin, Tokyo, and Shanghai. As of September 30, 2023, there were 1,731 IMAX systems
(1,651 commercial multiplexes, 12 commercial destinations, 68
institutional) operating in 87 countries and territories. Shares of
IMAX China Holding, Inc., a subsidiary of IMAX Corporation, trade
on the Hong Kong Stock Exchange under the stock code "1970."
IMAX®, IMAX® Dome, IMAX® 3D, IMAX® 3D Dome, Experience It In
IMAX®, The IMAX Experience®, An IMAX Experience®, An IMAX 3D
Experience®, IMAX DMR®, DMR®, Filmed For IMAX™, IMAX LIVE™, IMAX
Enhanced™, IMAX nXos®, and Films to the Fullest®, are trademarks
and trade names of the Company or its subsidiaries that are
registered or otherwise protected under laws of various
jurisdictions. For more information, visit www.imax.com. You may
also connect with IMAX on Instagram (www.instagram.com/imax),
Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imax),
YouTube (www.youtube.com/imaxmovies) and LinkedIn
(www.linkedin.com/imax).
For additional information please contact:
Investors:
Jennifer
Horsley
jhorsley@imax.com
Media:
Jane Collins
jcollins@imax.com
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SOURCE IMAX Corporation