“Be More Here” complements the reimagined World
of Hyatt loyalty program that offers more awards and more ways to
experience wellbeing in more destinations – including an exclusive
hospitality collaboration with MasterClass
Hyatt is unveiling “Be More Here,” a new brand platform that
invites guests, members and customers to lean into the
transformative powers of travel and be more present. In a
fast-paced world of what’s next and how to get there, World of
Hyatt’s people, places, spaces and experiences encourage guests to
truly be in the moment. Setting Hyatt apart as a leader in care and
wellbeing, the brand platform launch coincides with new World of
Hyatt loyalty program updates enabling members to earn more, have
more choice in rewards, and even gift rewards to those they love.
Encouraging meaningful connections, guests will find a robust list
of offerings curated to support their individual wellbeing journeys
– each with a unique approach to help them not only feel well but
live well.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240118783462/en/
Hyatt Invites Guests to “Be More Here”
with New Global Brand Platform in 2024 (Photo: Business Wire)
“Our guests have told us that they are looking to be more
present and have meaningful experiences when they travel. In trying
to fit everything into our busy lives, we tend to sacrifice
authentic connections – to loved ones, colleagues, and even ones’
self - resulting in a renewed need to help our guests focus on the
here and now,” said Laurie Blair, vice president, global marketing,
Hyatt. “The ‘Be More Here’ platform encompasses a vibrant global
portfolio of brands full of life and soul, and a loyalty program
that rewards members for experiencing what this world has to offer.
It’s just another way we are differentiating and elevating World of
Hyatt by emphasizing guests’ needs and focusing on rekindling the
art of connection.”
Whether encouraging guests to “Be More Wanderlust,” “Be More
Rewarded,” “Be More Mindful” or “Be More Immersed,” the “Be More
Here” platform will mark a new way for Hyatt to demonstrate care
through its growing global portfolio, reimagined World of Hyatt
program updates and unique wellbeing experiences.
Throughout January, the “Be More Here” platform creative will
roll out across Hyatt’s owned social and digital channels, paid
media across digital, social and video channels, out-of-home
advertisements in travel hubs like airports and on-property
touchpoints like signage, brochures and in-room TVs.
A New World of Wellbeing
Central to the “Be More Here” brand platform, Hyatt is providing
even more ways for guests to care for their wellbeing. As a
hospitality company focused on care, Hyatt takes pride in setting a
new standard of wellbeing for travel, making sure every touchpoint
is crafted with meaning and intent. Hyatt is making a continued
commitment to updating current experiences and offering new ones
that will enable stronger connections, including:
- MasterClass: Hyatt will offer the first-ever hospitality
collaboration with MasterClass, the streaming platform where anyone
can learn from the world’s best, bringing guests global, in-room
access to captivating lessons across a variety of subjects
including health and wellness, arts and entertainment, business,
culinary and more. The exclusive relationship will give Hyatt
guests and customers a way to learn and grow through curated
content available at 350+ properties across the world. In
celebration of their collaboration, Hyatt and MasterClass will kick
off at Sundance Film Festival 2024 with a fireside chat at the
World of Hyatt activation space with MasterClass instructor Issa
Rae. More details on in-room content including lessons from Issa
Rae's class, currently available to MasterClass members, to come as
the program launches globally in early 2024.
- Headspace: Hyatt became the only hospitality company to
offer members and guests a complimentary sampling of relaxing
sounds from Headspace’s premium colored noise collection. Available
within the World of Hyatt App and in-room television at more than
350 properties across the U.S., Canada and Mexico, these sounds can
help guests focus, unwind and sleep.
- World of Hyatt FIND Experiences: Launched in 2022, Hyatt
now has more than 500 global FIND experiences in 55 locations
designed to support the wellbeing of guests and groups across all
brands. From taking a traditional outrigger canoe trip in Maui to
learning how to build a fire in the Berkshires, Hyatt properties
are prioritizing thoughtfully crafted wellbeing experiences to
support guests' personal wellbeing journeys.
World of Hyatt Reimagines Loyalty + Rewards
Experience
Members of the fastest-growing loyalty program in the
hospitality industry can officially enjoy the newly expanded World
of Hyatt Milestone Rewards with more awards as of January 1, 2024.
Members can now “Be More Here” with more choice at more milestones,
the options to choose earning points for future free nights,
enhancing stays with suite upgrades or enriching their wellbeing
through experiences, and sharing the World of Hyatt wealth with the
ones they love most by gifting Guest of Honor.
A Growing Global Collection of Thoughtfully Curated Hotels +
Resorts
Driven by an understanding of where our travelers want to go,
Hyatt is encouraging guests to “Be More Here” through an
ever-expanding global portfolio of properties and hotels. Hyatt
recently announced a pipeline of 35+ new luxury properties across
its Timeless, Boundless, Independent and Inclusive Collection
brands that will give guests and members access to even more
sought-after global destinations.
Hyatt is also growing its portfolio for guests and members
through acquisitions. The recently announced acquisition of Mr
& Mrs Smith will unlock direct booking access in the near
future to hundreds more boutique and luxury hotels, including in
20+ countries where there are currently no Hyatt hotels.
For more information on how Hyatt is inviting guests to “Be More
Here” through more properties, reinvigorated World of Hyatt rewards
and best-in-class wellbeing offerings please visit www.hyatt.com.
View the “Be More Here” video here.
The term “Hyatt” is used in this release for convenience to
refer to Hyatt Hotels Corporation and/or one or more of its
affiliates.
About World of Hyatt
World of Hyatt is Hyatt’s award-winning guest loyalty program
uniting participating locations in Hyatt’s Timeless Collection,
including in the Park Hyatt®, Grand Hyatt®, Hyatt Regency®, Hyatt®,
Hyatt Residence Club®, Hyatt Place®, Hyatt House®, and UrCove
brands; Boundless Collection, including in the Miraval®, Alila®,
Andaz®, Thompson Hotels®, Dream® Hotels, Hyatt Centric®, and
Caption by Hyatt® brands; Independent Collection, including in The
Unbound Collection by Hyatt®, Destination by Hyatt®, and JdV by
Hyatt® brands; and Inclusive Collection, including in the
Impression by Secrets, Hyatt Ziva®, Hyatt Zilara®, Zoëtry® Wellness
& Spa Resorts, Secrets® Resorts & Spas, Breathless Resorts
& Spas®, Dreams® Resorts & Spas, Hyatt Vivid Hotels &
Resorts, Alua Hotels & Resorts®, and Sunscape® Resorts &
Spas brands. Members who book directly through Hyatt channels can
enjoy personalized care and access to distinct benefits including
Guest of Honor, confirmed suite upgrades at time of booking,
diverse wellbeing offerings, digital key, and exclusive member
rates. With more than 40 million members, World of Hyatt offers a
variety of ways to earn and redeem points for hotel stays, dining
and spa services, wellbeing focused experiences through the FIND
platform; as well as the benefits of Hyatt’s strategic loyalty
collaborations with American Airlines AAdvantage® and Small Luxury
Hotels of the World™. Travelers can enroll for free at hyatt.com,
download the World of Hyatt app for android and IOS devices and
connect with World of Hyatt on Facebook, Instagram, TikTok and
Twitter.
About Hyatt Hotels
Corporation
Hyatt Hotels Corporation, headquartered in Chicago, is a leading
global hospitality company guided by its purpose – to care for
people so they can be their best. As of September 30, 2023, the
Company’s portfolio included more than 1,300 hotels and
all-inclusive properties in 76 countries across six continents. The
Company's offering includes brands in the Timeless Collection,
including Park Hyatt®, Grand Hyatt®, Hyatt
Regency®, Hyatt®, Hyatt Vacation Club®, Hyatt
Place®, Hyatt House®, Hyatt Studios, and
UrCove; the Boundless Collection, including Miraval®,
Alila®, Andaz®, Thompson Hotels®, Dream®
Hotels, Hyatt Centric®, and Caption by Hyatt®;
the Independent Collection, including The Unbound Collection by
Hyatt®, Destination by Hyatt®, and JdV by Hyatt®;
and the Inclusive Collection, including Impression by
Secrets, Hyatt Ziva®, Hyatt Zilara®, Zoëtry®
Wellness & Spa Resorts, Secrets® Resorts & Spas,
Breathless Resorts & Spas®, Dreams® Resorts &
Spas, Hyatt Vivid Hotels & Resorts, Alua Hotels
& Resorts®, and Sunscape® Resorts & Spas.
Subsidiaries of the Company operate the World of Hyatt® loyalty
program, ALG Vacations®, Mr & Mrs Smith™, Unlimited Vacation
Club®, Amstar DMC destination management services, and Trisept
Solutions® technology services. For more information, please visit
www.hyatt.com.
About MasterClass
MasterClass is the streaming platform that provides the
insights, tools and lived experiences of the world’s best so you
can become your best. In as little as 10 minutes, you can gain new
skills that can be applied immediately. With an annual membership,
you get unlimited access to 200+ instructors and classes through
flexible formats for any way you like to learn. Shift the way you
see and experience the world through a wide range of subjects,
including business and leadership, writing, cooking, acting, sports
and more. Cook with Gordon Ramsay. Write with Shonda Rhimes. Get
negotiation tactics from Chris Voss. Learn how to navigate
relationships with Esther Perel or make bold choices with Samuel L.
Jackson. Original Series provides a new way to learn through quick,
highly engaging episodic stories designed to change the way members
see the world. With MasterClass at Work, companies can develop
durable skills that transform employees into future-ready leaders
through cinematic lessons and life-changing stories taught by the
world’s best. Each MasterClass offering is available at home or on
the go on mobile, tablet, desktop, Apple TV®, Android™TV, Amazon
Fire TV and Roku® players and devices.
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version on businesswire.com: https://www.businesswire.com/news/home/20240118783462/en/
Kaitlyn Sheehy Kaitlyn.sheehy@hyatt.com
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