CHICAGO, Jan. 28, 2021 /PRNewswire/ -- Hyatt
Hotels Corporation (NYSE: H) announced today that a
Hyatt affiliate has entered into franchise agreements with Story
Hotels Holding AB to bring three hotels in Sweden under the JDV Hotel brand, helping to
grow Hyatt's independent collection brand in Europe. The three boutique hotels – Story
Hotel Riddargatan and Story Hotel Signalfabriken in Stockholm, as well as Story Hotel Studio
Malmö, Sweden – will all retain
their individual hotel names and unique identities. The three Story
Hotels will be available for reservation through Hyatt's booking
channels and for World of Hyatt members to earn and redeem points
for stays starting April 1, 2021.
Hyatt's independent collection portfolio is a collection of
brands that not only embrace the locations in which each hotel
resides, but serve as a gateway to some of the most sought-after
destinations worldwide. Each property brings a sense of place to
the guest experience in new and unforgettable ways.
"We are very excited to bring these three Story Hotels in
Europe under Hyatt's JDV Hotel
brand portfolio and at the same time grow the Hyatt hotel
footprint in Sweden," said
Felicity Black-Roberts, vice
president development for Europe
at Hyatt. "We are focused on thoughtful growth in locations that
meet our guests and members needs, and the upcoming addition of
three Story Hotels help us fuel this growth in markets like
Scandinavia, as we collaborate with owners who want to maintain
each property's unique identity. With their strong design focus and
neighborhood feel, Story Hotels will be the perfect representation
of Hyatt's independent collection in Europe."
Story Hotel Riddargatan, Story Hotel Signalfabriken and Story
Hotel Studio Malmö are ideally located at the heart of their
destinations and each will celebrate the unique neighborhoods in
which the properties reside. With modern, Scandinavian design that
reflects the edgy nature of both cities, the hotels will offer
amenities for both business and leisure travelers.
"It was clear at an early stage that Hyatt and Story Hotels had
a very similar vision of how modern upscale living should look and
feel," said Staffan Åkerlind, CEO Story Hotels. "We are thrilled to
introduce the JDV Hotel brand to Europe and Scandinavia and, we are proud to be
working with such an experienced, international hospitality company
like Hyatt. We look forward to leveraging their experience to offer
excellent service to our guests and benefit from their global scale
and distribution platform."
All three hotels will feature individually designed boutique
guestrooms, vibrant public spaces and food and beverage offerings
popular with both visitors and locals alike. Boutique in size as a
reflection of their urban locations, each hotel will offer
complimentary access to local gyms during their stay.
Story Hotel Riddargatan, Stockholm
An 83-room property widely believed to be one of Stockholm's original boutique hotels, the
Story Hotel Riddargatan will have an industrial design to represent
the building's former life as an apartment complex, barber shop and
garage. The property is centrally located in the Östermalm area
with easy access to vibrant neighborhood restaurants, cafés and
bars as well as the high-end shopping district. The hotel will also
feature a restaurant, Ling Long,
specializing in Southeast Asian cuisine, and one indoor and one
outdoor bar.
Story Hotel Signalfabriken, Stockholm
Story Hotel Signalfabriken will feature 83 individually designed
guestrooms and a vibrant bar and restaurant, which will host
regular DJ performances. Formerly a fire station and town hall,
this listed property in Sundbyberg's Torg neighborhood will attract
business travelers with meetings in the surrounding areas of
Solna, Bromma and Kista. Leisure guests will enjoy the small
town feel and abundance of restaurants nearby with quick
access to Stockholm's city center
in less than ten minutes via the nearby tram, bus and subway
lines.
Story Hotel Studio Malmö
Story Hotel Studio Malmö will feature 95 unique guestrooms, all
creative and playful in their design to reflect the young and
vibrant population of the city. Situated on the top floors of a
high-rise building, the hotel offers spectacular views overlooking
the city and water. The hotel is part of the mixed-use STUDIO
building, which also houses conference and meeting facilities,
corporate offices, retail outlets, several restaurants and a café.
With its unique waterside location at Universitetsholmen, and
close proximity to Malmö's central station, guests can easily
explore the city, and nearby Copenhagen via a 35-minute train ride. The
hotel's restaurant and cocktail bar, Kasai in the Sky, will deliver
food and drink on Malmö's highest outdoor terrace with views of the
ocean and city skyline.
Story Hotel Riddargatan, Story Hotel Signalfabriken and
Story Hotel Studio Malmö are expected to increase the number
of Hyatt hotels in Sweden to four,
following the 2020 opening of Stockholm's Hotell Reisen, which is part of
The Unbound Collection by Hyatt brand. Fueled by guests' growing
desire for unique, differentiated experiences that foster genuine
connections with people and cultures, Hyatt recently announced its
intention to grow by more than 30 percent in Europe, with a significant focus on developing
the footprint of its lifestyle brands.
For more information, please visit www.jdvhotels.com.
Guided by its purpose of care, Hyatt's multi-layered Global Care
& Cleanliness Commitment further enhances its operational
guidance and resources around colleague and guest safety and peace
of mind. More information on Hyatt's commitment can be found
here: hyatt.com/care-and-cleanliness.
The term "Hyatt" is used in this release for convenience to
refer to Hyatt Hotels Corporation and/or one or more of its
affiliates.
About JDV Hotels
A community for the spirited, light-hearted, and young-at-heart,
JDV Hotels offers a collection of vibrant, independent
hotels that are true reflections of the
urban neighborhoods they call home. Each hotel provides
an experience that is inclusive in spirit and space, welcoming all
vibes, tribes and unique souls—effortlessly bringing people
together with joy-driven service. Embracing its
namesake, each property invites guests and locals to
connect, live in the moment and celebrate the joy of life.
Follow @JDVHotels on Facebook, Instagram, and Twitter for news and
updates. For more information, please
visit www.jdvhotels.com.
About Hyatt Hotels Corporation
Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality
company offering 20 premier brands. As of September 30, 2020, the Company's portfolio
included more than 950 hotel, all-inclusive, and wellness resort
properties in 67 countries across six continents. The Company's
purpose to care for people so they can be their best informs its
business decisions and growth strategy and is intended to attract
and retain top employees, build relationships with guests and
create value for shareholders. The Company's subsidiaries develop,
own, lease, operate, manage, franchise, license or provide services
to hotels, resorts, branded residences, and vacation ownership
properties, including under the Park
Hyatt®, Miraval®, Grand
Hyatt®, Alila®, Andaz®, The
Unbound Collection by
Hyatt®, Destination®, Hyatt
Regency®, Hyatt®, Hyatt
Ziva™, Hyatt
Zilara™, Thompson
Hotels®, Hyatt
Centric®, Caption by
Hyatt, Joie de
Vivre®, Hyatt
House®, Hyatt
Place®,tommie™, UrCove, and Hyatt
Residence Club® brand names, and operates the World of
Hyatt® loyalty program that provides distinct benefits and
exclusive experiences to its valued members. For more information,
please visit www.hyatt.com.
About Story Hotel Holding AB
Story Hotel Holding is the parent company of Story Hotel
Riddargatan, Story Hotel Signalfabriken and Story Hotel Studio
Malmö, with a total of 261 hotel rooms and 519 beds.The Company's
vision is to acquire and open additional Story Hotels in
Scandinavia and Northern Europe
within a few years and to continue to challenge the conventional
hotel industry by taking advantage of technological solutions, pay
homage to individualism and offering creative hotel alternatives
inspired by design, art and music.
Forward-Looking Statements
Forward-Looking Statements in this press release, which are
not historical facts, are forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of
1995. Our actual results, performance or achievements may
differ materially from those expressed or implied by these
forward-looking statements. In some cases, you can identify
forward-looking statements by the use of words such as "may,"
"could," "expect," "intend," "plan," "seek," "anticipate,"
"believe," "estimate," "predict," "potential," "continue,"
"likely," "will," "would" and variations of these terms and similar
expressions, or the negative of these terms or similar expressions.
Such forward-looking statements are necessarily based upon
estimates and assumptions that, while considered reasonable by us
and our management, are inherently uncertain. Factors that may
cause actual results to differ materially from current expectations
include, but are not limited to, the short- and longer-term effects
of the COVID-19 pandemic, including on the demand for travel,
transient and group business, and levels of consumer confidence;
actions that governments, businesses, and individuals take in
response to the COVID-19 pandemic or any resurgence, including
limiting or banning travel; the impact of the COVID-19 pandemic,
and actions taken in response to the COVID-19 pandemic or any
resurgence, on global and regional economies, travel, and economic
activity, including the duration and magnitude of its impact on
unemployment rates and consumer discretionary spending; the ability
of third-party owners, franchisees or hospitality venture partners
to successfully navigate the impacts of the COVID-19 pandemic; the
duration of the COVID-19 pandemic and the pace of recovery
following the pandemic or any resurgence; general economic
uncertainty in key global markets and a worsening of global
economic conditions or low levels of economic growth; the rate and
the pace of economic recovery following economic downturns; levels
of spending in business and leisure segments as well as consumer
confidence; declines in occupancy and average daily rate; limited
visibility with respect to future bookings; loss of key personnel;
domestic and international political and geo-political conditions,
including political or civil unrest or changes in trade policy;
hostilities, or fear of hostilities, including future terrorist
attacks, that affect travel; travel-related accidents; natural or
man-made disasters such as earthquakes, tsunamis, tornadoes,
hurricanes, floods, wildfires, oil spills, nuclear incidents, and
global outbreaks of pandemics or contagious diseases or fear of
such outbreaks, such as the COVID-19 pandemic; our ability to
successfully achieve certain levels of operating profits at hotels
that have performance tests or guarantees in favor of our
third-party owners; the impact of hotel renovations and
redevelopments; risks associated with our capital allocation plans
and common stock repurchase program and quarterly dividend,
including a reduction in or elimination of repurchase activity or
dividend payments; the seasonal and cyclical nature of the real
estate and hospitality businesses; changes in distribution
arrangements, such as through internet travel intermediaries;
changes in the tastes and preferences of our customers;
relationships with colleagues and labor unions and changes in labor
laws; the financial condition of, and our relationships with,
third-party property owners, franchisees, and hospitality venture
partners; the possible inability of third-party owners,
franchisees, or development partners to access capital necessary to
fund current operations or implement our plans for growth; risks
associated with potential acquisitions and dispositions and the
introduction of new brand concepts; the timing of acquisitions and
dispositions, and our ability to successfully integrate completed
acquisitions with existing operations; failure to successfully
complete proposed transactions (including the failure to satisfy
closing conditions or obtain required approvals); our ability to
successfully execute on our strategy to expand our management and
franchising business while at the same time reducing our real
estate asset base within targeted timeframes and at expected
values; declines in the value of our real estate assets; unforeseen
terminations of our management or franchise agreements; changes in
federal, state, local, or foreign tax law; increases in interest
rates and operating costs; foreign exchange rate fluctuations or
currency restructurings; lack of acceptance of new brands or
innovation; general volatility of the capital markets and our
ability to access such markets; changes in the competitive
environment in our industry, including as a result of industry
consolidation, and the markets where we operate; our ability to
successfully grow the World of Hyatt loyalty program; cyber
incidents and information technology failures; outcomes of legal or
administrative proceedings; violations of regulations or laws
related to our franchising business; and other risks discussed in
the Company's filings with the U.S. Securities and Exchange
Commission ("SEC"), including our annual report on Form 10-K and
our Quarterly Report on Form 10-Q filed on May 7, 2020, which filings are available from the
SEC. These factors are not necessarily all of the important factors
that could cause our actual results, performance or achievements to
differ materially from those expressed in or implied by any of our
forward-looking statements. We caution you not to place undue
reliance on any forward-looking statements, which are made only as
of the date of this press release. We undertake no obligation to
update publicly any of these forward-looking statements to reflect
actual results, new information or future events, changes in
assumptions or changes in other factors affecting forward-looking
statements, except to the extent required by applicable law. If we
update one or more forward-looking statements, no inference should
be drawn that we will make additional updates with respect to those
or other forward-looking statements.
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