ST. PETERSBURG, Fla.,
March 3, 2021 /PRNewswire/
-- Today HNI Corporation (NYSE: HNI) and Marxent announced the
release of several new 3D Commerce apps. Included are a 3D Product
Configurator for Hearth & Home Technologies, the HON Now 3D
Room Planner and the mobile-friendly HON Home Office Scene
Configurator - all created to serve consumers who are working and
shopping from home.
Social distancing measures along with the nearly 50 percent* of
US employees who worked from home this year have driven demand for
self-service exploration and e-commerce in the home office
furniture vertical. The number of Google searches for terms like
"ergonomic chair" and "standing desk" grew exponentially throughout
2020, and online retailers have reported record home office
furniture sales.
"Telecommuting has seen significant growth during 2020 and we
expect this 'new normal' to persist. All work-from-home employees
deserve comfortable office spaces at reasonable price points,
tailored to their needs," said Kris
Rao, Chief Information and Digital Officer for HNI. "In
addition to telecommuting, consumers are investing more in their
homes and remodeling projects and desire the ability to buy
interior home products such as fireplaces in the most easy and
interactive way. From the comfort of their own home, consumers can
personalize a hearth product, preview it in real-time and request a
consult with the 3D Product Configurator. We needed a partner who
could make it happen quickly. Marxent's speed to market was
unmatched. They helped us to launch multiple applications for us
across brands in just 4 months."
"When the sudden need for socially distant shopping made 3D
commerce essential for home office furniture manufacturers, we were
ready to expand the utility of Marxent 3D Cloud to meet the unique
needs of this category," said Beck Besecker, Marxent's CEO and
Co-Founder.
"Marxent has established a track record in 3D applications for
residential furniture, kitchen, bathroom, and outdoor space
planning over the past three years," Besecker said. "We pivoted
quickly to extend our 3D product configuration and 3D room planner
innovations to a space where there was an immediate and compelling
need - home office furniture and home hearth products."
"We chose Marxent not only for their visualization platforms,
but also their approach to partnering. Their operation is designed
to help us stay ahead of the sea of new technologies to better
serve our customers," Rao said. "Marxent brings scale, speed,
maturity, reusable assets, and professionalism to 3D configuration
and space planning. They do it all."
To experience the new HON Scene Configurator or HON Now 3D Room
Planner, visit hon.com. To try the new Heat & Glo 3D Product
Configurator, visit heatnglo.com.
*"COVID-19 and Remote Work: An Early Look at US Data."
Erik Brynjolfsson, John Horton, et al. April
8, 2020.
About Marxent
Marxent is the leader in virtual selling with 3D, offering 3D
product configurator and visualization apps for furniture, kitchen,
bath, and outdoor. In addition to 3D Cloud, the 3D content
management and workflow SaaS for ecommerce, Marxent offers a full
range of white-label 3D applications to retailers and manufacturers
of configurable products including 3D Room Planner for furniture
retailers, 3D Kitchen Designer, 3D Bathroom Designer, 3D Office
Planner, and 3D Deck Designer. Marxent 3D Cloud-powered apps enable
shoppers to plan, visualize, and buy with confidence and allow
retailers and manufacturers to provide shoppers with premium 3D
ecommerce experiences, including 3D renders. With 3D Cloud-powered
apps, buyers can visually configure, price and quote projects with
multiple components and customizations. For more information, visit
www.marxent.com.
About HNI Corporation
HNI Corporation (NYSE: HNI) is a manufacturer of workplace
furnishings and residential building products, operating under two
segments. The Workplace Furnishings segment is a leading global
designer and provider of commercial furnishings, going to market
under multiple unique brands. The Residential Building Products
segment is the nation's leading manufacturer and marketer of hearth
products, which include a full array of gas, electric, wood, and
pellet-burning fireplaces, inserts, stoves, facings, and
accessories. More information can be found on the Corporation's
website at www.hnicorp.com.
About The HON Company
Since 1944, The HON Company has delivered thoughtfully created
workspaces that set the stage for better work. By obsessing over
tiny details and emphasizing timeless over trendy, HON designs and
manufactures workplace furniture including chairs, tables,
desks, cubicles and storage that make your space work.
Headquartered in Muscatine, Iowa,
The HON Company has numerous manufacturing facilities strategically
located throughout the United
States and markets its products through a nationwide network
of loyal distribution partners. The HON Company is the largest
operating company of HNI Corporation, a leading global office
furniture manufacturer (NYSE: HNI). For more information, visit
hon.com
About Hearth & Home Technologies
Hearth & Home Technologies®, headquartered in
Lakeville, Minn., is the leading
manufacturer of fireplaces, stoves and inserts. The company thrives
on continual innovation and carries the industry's best and
most-recognized brands, including Heat & Glo®,
Heatilator®, Quadra-Fire®,
Harman®, Majestic, Monessen, Vermont Castings, Outdoor
Lifestyles, SimpliFire™, WoodPro and PelPro. HHT also
manages Fireside Hearth & Home™ retail stores and
builder design centers. More information can be found at
www.hearthnhome.com.
Press Contact:
Sonia Schechter, Chief Marketing
Officer for Marxent
sonia@marxent.com
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SOURCE Marxent Labs