Athleta Introduces Sleep Collection
January 05 2021 - 4:49PM
Business Wire
Athleta continues to meet the needs of
customers’ full lives by adding sleepwear designed for women, by
women
Athleta (NYSE: GPS) today unveiled its first-ever sleep
collection, furthering its growth and reinforcing its position as a
true lifestyle brand. Available today, the sleep collection aims to
support women holistically and recognizes the importance of rest
and recovery in her active life.
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The entry into sleep was inspired by listening sessions with
Athleta customers to learn more about their sleepwear interests and
nighttime routines. Athleta resident sleep expert, Dr. Michael
Grandner, who is board-certified in behavioral sleep medicine,
collaborated with the brand to share insights into the importance
of recovery and sleep in balancing an active lifestyle.
According to a poll released by the National Sleep Foundation,
67% of women age 18-64 experience sleep problems at least a few
nights each week and 46% experience sleep problems every night.
This can negatively affect health, well-being and ability to
perform everyday activities. Rest and recovery play a vital role in
improving daily performance, which is why sleepwear is a natural
extension for Athleta, a purpose driven brand focused on empowering
women. Athleta is uniquely positioned to bring this to market, as
it continues to ignite a community of active, healthy, and
confident women by supporting her throughout her entire day.
“More and more women are focusing on self-care and holistic
wellness, and by offering sleepwear we are able to support her full
lifestyle—from active performance to rest,” said Mary Beth
Laughton, President and CEO of Athleta. “We know from our masks
launch this spring, that new category additions can be a great way
to introduce more customers to our Athleta brand. We are excited
about the possibility of reaching even more women while providing
them an opportunity to make recovery a key component of their daily
activities.”
Fabrics are an important component of restful sleep, and each
style in the 14-piece collection provides comfort for recovery. The
sustainable and natural fabrics are ultra-soft and light weight,
including a cloud-like rib knit, buttery TENCEL(TM) Modal jersey
and cozy organic cotton. Designed with breathability, the
collection provides a gentle, easy fit to aid in uninterrupted
sleep.
The sleep collection is available now on Athleta.com. New styles
will be added seasonally. Visit Athleta’s Instagram Stories for
resident sleep expert Dr. Grandner’s tips for a great night’s
sleep.
About Athleta:
A certified B Corporation, Athleta creates versatile premium
performance apparel designed by women athletes to inspire a
community of active, confident women and girls to reach their
limitless potential. Founded in 1998, Athleta integrates
performance and technical features across its collection to carry a
woman through her life in motion – from yoga and training to
commute and travel. In 2016 the company launched Athleta Girl
mirroring its signature performance in styles for the next
generation. Based in San Francisco, CA and a Gap Inc. brand (NYSE:
GPS), Athleta apparel is available at its about 200 retail stores
across the country, through its catalog, and at Athleta.com.
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Annie Lee Press@gap.com
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