- Ford expands its “Go Further” brand
vision with the launch today of its first-ever interactive brand
experience studio – called FordHub – in New York City
- FordHub, opening in Westfield World
Trade Center, is part of Ford’s plan to create new ways to connect
with consumers – some of whom never have done business with Ford
before
- Ford is also connecting with new
consumers through a 90-second ad launching before Super Bowl LI’s
kickoff, showcasing its expansion to be an auto and a mobility
company
Ford is expanding its efforts to connect with consumers – some
who never have done business with the company before – through the
opening of its first-ever FordHub interactive brand experience
studio in New York City and a new ad for Super Bowl LI.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170130006004/en/
FordHub, located in one of New York’s
busiest transportation centers – Westfield World Trade Center – is
an interactive space designed to show the public how Ford’s
expansion to an auto and a mobility company is helping change the
way the world moves. FordHub is designed to inspire visitors –
whether they own or intend to own a Ford vehicle or not – to think
about the future of transportation in an entirely new way by
encouraging imagination and dialogue. (Photo: Business Wire)
To view Ford’s Super Bowl advertisement, click here.
FordHub, located in one of New York’s busiest transportation
centers – Westfield World Trade Center – is an interactive space
designed to show the public how Ford’s expansion to an auto and a
mobility company is helping change the way the world moves. FordHub
is designed to inspire visitors – whether they own or intend to own
a Ford vehicle or not – to think about the future of transportation
in an entirely new way by encouraging imagination and dialogue.
“Ford was founded on the promise of providing affordable
transportation solutions to millions of customers, and this
commitment still drives us today,” said Stephen Odell, Ford
executive vice president, Global Marketing, Sales and Service. “As
we expand our business to be both an auto and mobility company,
we’re using new experiences like FordHub and our first Super Bowl
ad that talks about the future to explain what we mean when we say
‘We Go Further so you can.’”
Opening today, FordHub invites consumers to join Ford to
explore, experiment and learn how the company is rethinking the
future of transportation.
“Our first FordHub is a place designed to spark questions and
curiosity,” said Elena Ford, Ford vice president, Global Dealer and
Consumer Experience. “This isn’t a store or a dealer – it’s a place
for participation and creativity. We want people to have fun while
engaging in conversation about the future of transportation.”
Exhibits and activities address mobility
As Ford is working with cities around the world to address
growing mobility challenges, the company welcomes visitors to the
FordHub to where they can get a glimpse at Ford’s vision for
solutions. Guests can explore a world map to see how near-term
mobility advancements – including autonomous and electric vehicles,
ride-sharing, ride-hailing and connected vehicles – will play a
pivotal role in the City of Tomorrow.
FordHub also features a mobility map that tracks the pulse of
New York City – with a dashboard of real-time traffic information
for commuters, including trains, ferries and alerts.
Other experiences offer fun and intrigue. In Last Mile
Challenge, guests stand on wobbleboards and race through a
futuristic world using every mode of transportation – from
autonomous cars to e-bikes – earning tokens for each mobility
decision they make. Still other experiences provide entertainment.
In Mustang over Manhattan, guests use a virtual reality headset to
build a Mustang atop the Empire State Building, while their friends
watch the build come together on a digital screen.
FordGuides – experts not only on the space itself, but
knowledgeable about Ford vehicles and innovations – are stationed
throughout to answer questions and assist guests.
Dynamic space encourages new ideas
As times change and innovations evolve, so, too, will FordHub.
Over time, Ford will collaborate with communities, thought leaders,
artists and others to introduce new interactive programs.
“We see this as an active, dynamic space, featuring innovations
we have today and others we are exploring for tomorrow,” said Elena
Ford. “We want consumers to join us and be part of creating the
world’s mobility solutions.”
Along with the FordHub opening, Ford is kicking off the Mobilize
New York Challenge – an innovation challenge designed to stimulate
new ideas and find ways to help New Yorkers get around easier and
faster. Offering more than $30,000 in cash prizes, individuals are
invited to submit proposals to solve the city’s transportation
challenges.
Super Bowl ad focuses on Ford’s auto and mobility
future
Ford also today is revealing a new 90-second ad that – for the
first time ever – highlights near- and long-term mobility solutions
it is developing to help people Go Further in their daily
lives.
The ad launches just before kickoff of Super Bowl LI on Sunday.
The spot showcases moments in which people have become “stuck” in
life. It then showcases Ford solutions – including self-driving
vehicles and ride-sharing – to help people move freely again.
Digital extensions of the ad also debut at fordgofurther.com,
featuring in-depth stories of Ford people who Go Further every day.
Those featured include employees, dealers and partners who create
the vehicles, technologies and mobility solutions Ford is working
on today and tomorrow.
About Ford Motor Company
Ford Motor Company is a global automotive and mobility company
based in Dearborn, Michigan. With about 201,000 employees and 62
plants worldwide, the company’s core business includes designing,
manufacturing, marketing and servicing a full line of Ford cars,
trucks and SUVs, as well as Lincoln luxury vehicles. To expand its
business model, Ford is aggressively pursuing emerging
opportunities with investments in electrification, autonomy and
mobility. Ford provides financial services through Ford Motor
Credit Company. For more information regarding Ford and its
products and services, please visit www.corporate.ford.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20170130006004/en/
Ford Motor CompanyAngie
Kozleski313.218.8203akozlesk@ford.comorMarisa
Bradley313.600.0097mbradl31@ford.com
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