Artists 13th Witness, MADSTEEZ,
Baron Von Fancy Curate NYC Gallery of Undiscovered Artists;
Philadelphia Rapper LGP-Qua Drops New Track and Music Video
'Hungry;' Exclusive Nike Air Max Plus Silhouette Drops in
Two New Colorways at Foot Locker
NEW YORK, April 17, 2018 /PRNewswire/ -- Foot Locker
today unveils its "Before and After the Bite" campaign, celebrating
art and all those who create it. In partnership with a special
coalition of artists and musicians, Foot Locker tells the story of
two new Nike Air Max Plus sneakers that acknowledge the relentless
hustle along the journey to success; created for those who are
always hungry for more.
The Nike Air Max Plus is an iconic, yet polarizing silhouette,
where the look and feel for some may evoke a shark-like mentality –
always moving, and always hungry for more. The Foot
Locker-exclusive silhouette will be available in two new colorways,
"Before the Bite" in grey and white, and "After the Bite" in red
and white. The sneakers will be available in-store and online in
the U.S. and Canada on
Wednesday, April 18 ($170 USD and $215
CAD).
To celebrate the launch, Foot Locker is partnering with three
curators to salute up-and-coming artists who are hustling to
achieve success through bespoke content creation and experiential
activations in New York City.
"At Foot Locker, not only are we dedicated to providing the best
footwear and apparel to our customers, but we're also passionate
about individuality – our shoppers' ambitions, dreams and talents,"
said Patrick Walsh, Vice President
of Marketing for Foot Locker North America. "We are introducing
these exclusive Nike Air Max Plus colorways by celebrating people
that embody the grind as they push to make their mark 'Before the
Bite,' and those that continue to feed their appetite for more once
they have made it, 'After the Bite.'"
First Bite at Success with Artists' Coalition and NYC
Gallery
Foot Locker is recognizing 20 up-and-coming artists from the
U.S. and Canada, hand-picked and
curated by a coalition of notable figures in the art community,
including 13th Witness, MADSTEEZ and Baron Von Fancy. The three curators selected 20
"Before the Bite" submissions based on their creativity, quality
and predicted potential of the artists to make it "After the Bite,"
as inspired by the Nike Air Max Plus sneakers.
The selected artwork will be displayed in a Foot Locker "Before
and After the Bite" Gallery in the iconic Soho neighborhood in
New York City, located at 67
Greene Street, open to the public on April
18, from 12 p.m. –
5 p.m. Each selected artist will
receive a pair of both the Nike Air Max Plus "Before the Bite" and
"After the Bite" sneakers, and will have their artwork displayed
online for a global audience. Visit
www.footlocker.com/beforeaftergallery to view the full list of
winners.
Always Hungry for More: Original Song and Music Video from
Rapper LGP-Qua
Foot Locker is also spotlighting the transition from the "Before
the Bite" hustle to the "After the Bite" desire for more by
partnering with up-and-coming rapper LGP-Qua on the music video,
for his new, original track "Hungry." The lyrics uncover LGP-Qua's
personal take on his road to success.
LGP-Qua will perform "Hungry" and other original work at a
private event at Foot Locker's Art
Gallery in Soho tonight, and will hold a second, invite-only
show on April 18, as a representation
of an artist who has carved his own path and continues to push to
make it to the top. The music video, which is dropping today, can
be viewed here: https://youtu.be/j8Nv2fcC4_A.
"This partnership with Foot Locker to tell the 'Before and After
the Bite' story was a natural opportunity for me because it's so
true to where I'm at in my own career," said rapper LGP-Qua. "This
is really just the beginning for me. I've had my first bite at
success and that's only made me grind harder for more. My track,
'Hungry' shows what individual hustle and style means to me as an
artist."
For more information about "Before and After the Bite," follow
@footlocker on social and join the conversation using
#BeforeTheBite, #AfterTheBite and #BeforeAfterGallery.
About Foot Locker
Foot Locker is part of Foot Locker,
Inc. (NYSE: FL), a specialty athletic retailer that operates more
than 3,310 stores in 24 countries in North
America, Europe, Australia, and New Zealand. Through
its Foot Locker, Lady Foot Locker,
Kids Foot Locker, Footaction, Champs Sports, SIX:02, Runners
Point and Sidestep retail stores, as well as its direct-to-customer
channels, including footlocker.com, Eastbay.com and SIX02.com, the
Company is a leading provider of athletic footwear and apparel.
Additional information may be found
at footlocker.com | Instagram: @footlocker |
Twitter: @footlocker |
YouTube: youtube.com/footlocker |
Blog: unlocked.footlocker.com |
Facebook: facebook.com/footlocker |
App: iOS and Android
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SOURCE Foot Locker, Inc.