Move Over Goodyear, the DIRECTV Blimp is in Town
October 07 2014 - 12:00PM
Business Wire
DIRECTV Blimp Makes Its First Trip Out West
to Cover MLB Playoffs, NFL, NCAA Football Games and More
DIRECTV Also Launches Blimp Exploration
Program for Local Middle and Elementary Schools, Offering
Educational Field Trips That Give Students a First-Hand Look Inside
the Blimp
The Goodyear Blimp is about to have company in the blue skies
over Los Angeles – the DIRECTV Blimp, and its massive,
2,100-square-foot HD Lightsign, is making its first appearance on
the West Coast.
DIRECTV Blimp Makes Its First Trip Out
West (Photo: Business Wire)
Over the next five months the DIRECTV Blimp, a Van Wagner Aerial
airship, will be making the rounds of the MLB Playoffs, NFL and
NCAA Football circuit, providing a blimp’s-eye view of the top
games on the West Coast. DIRECTV will also be offering local middle
and elementary schools a once-in-a-lifetime blimp field trip giving
students an up-close look at the 178-foot-long blimp, an
opportunity to meet the pilots and crew, and learn about the
science, math and engineering that is behind these lighter-than-air
ships.
In addition, the DIRECTV blimp will be holding its own version
of “Friday Night Lights,” by selecting local Southern California
high schools and flying over their Friday night football games
displaying school names, colors and slogans above their field.
Through interactions via the @dtvblimp Twitter handle, local high
schools can engage for the chance to have the airship fly over a
game, and have a DIRECTV pep-rally party, before the game
begins.
“The DIRECTV blimp has become a staple at sporting events on the
East Coast and we know the blimp and its giant HD screen will be a
spectacular sight on the West Coast as well,” said Jon Gieselman,
senior vice president, Marketing for DIRECTV. “DIRECTV and Van
Wagner also want to give back to the local community and use the
blimp as an educational tool to help children understand how math,
science and engineering are applied to air travel.”
The DIRECTV blimp’s strong partnership with charities on the
East Coast will also carry over to the West Coast as well. DIRECTV
will team up with local children's charities to offer an
unforgettable blimp experience to children who are fighting severe
illnesses, along with their families. They will be able to fly in
the blimp, take pictures with the pilot and learn everything there
is to know about the airship and its capabilities.
“DIRECTV is a partner that truly values community, and this
school initiative really solidifies that commitment,” said John
Haegele, CEO, Van Wagner Airship Group. “We’re very
excited to spend some quality time with the locals of Los Angeles
and greater LA area. We’re honored to have such a strong
partnership with DIRECTV and the resources we are collectively
putting into this flight out west is a true testament to it.”
The blimp will be out on the West Coast until March 2015, and
will be sharing photos, video and articles about its school
activities throughout its time there, and via social media. You can
follow the blimp at @dtvblimp on Twitter.
To submit your school for a blimp exploration opportunity,
please email DTVBlimp@vanwagner.com or visit
http://www.vanwagneraerial.com/directv-blimp-goes-west-school-sign-up.
The DIRECTV blimp will be based at San Bernardino airport.
About DIRECTV
DIRECTV (NASDAQ: DTV) is one of the world's leading providers of
digital television entertainment services delivering a premium
video experience through state-of-the-art technology, unmatched
programming and industry leading customer service to more than 37
million customers in the U.S. and Latin America. In the U.S.,
DIRECTV offers its 20 million customers access to more than 190 HD
channels and Dolby-Digital® 5.1 theater-quality sound, access to
exclusive sports programming such as NFL SUNDAY TICKET™, Emmy-award
winning technology and higher customer satisfaction than the
leading cable companies for 13 years running. DIRECTV Latin
America, through its subsidiaries and affiliated companies in
Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin
American countries, leads the pay TV category in technology,
programming and service, delivering an unrivaled digital television
experience to more than 17 million customers. DIRECTV sports and
entertainment properties include two Regional Sports Networks
(Rocky Mountain and Pittsburgh), and minority ownership interests
in Root Sports Northwest and Game Show Network. For the most
up-to-date information on DIRECTV, please visit
www.directv.com.
About Van Wagner Airship Group LLC
Van Wagner Aerial Media, the aerial advertising branch of Van
Wagner Communications LLC, specializes in fixed wing aerial
advertising solutions, experiential marketing, and airship
advertising. Van Wagner Airship Group (VWAG), the company’s blimp
advertising division, was formed through the key acquisitions of
The Lightship Group and the American Blimp Corporation, and is
proud to be the designer and manufacturer of the exclusive
Lightship model blimps, the most eye-catching advertising blimps
today. We provide full service blimp advertising, broadcasting, and
promotional programs to large and medium-sized brands both
nationally and internationally. Headquartered in Orlando, Florida,
VWAG has flown in more than 35 countries for the past 20 years,
reaching billions of people from above. The exclusive internal
illumination of our blimps and a full motion video LED screen
(available on select airships) enables us to provide exposure day
or night, in varied terrain and conditions. Best known for their
constant presence at major live sporting events, our blimps have
provided turn-key broadcast services for more than 2,000 live
television and radio events. For more information about Van Wagner
Airship Group visit www.vanwagneraerial.com, follow them on Twitter
and Instagram @VanWagnerAerial, and like them
on Facebook.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20141007005352/en/
Laundry Service on behalf of Van Wagner Airship Group LLCRebecca
Bellush646-443-9120bellush@247laundryservice.comorDIRECTVJade
Ekstedt310-964-3429jlekstedt@directv.com
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