The Masters Experience From DIRECTV Is Anything but Par for the Course
April 03 2014 - 1:08PM
Business Wire
Exclusive Masters Mix Offers Six HD Channels
of CBS Sports and ESPN Coverage on One Screen; Interactive App has
Enhanced HD Graphics and Improved Navigation
Millions of golf fans will be adjusting their grip on the TV
remote when DIRECTV’s newly enhanced Masters Experience debuts
April 10 with live multi-screen, interactive coverage of the 2014
Masters Tournament.
DIRECTV will once again team up with CBS Sports and ESPN to
provide fans with expanded coverage of golf’s most prestigious
event, offering its exclusive six-screens-in-one Masters Mix
channel and an interactive TV app that delivers every statistic,
scorecard and tee time at the touch of a button. And new for the
app this year: HD graphics with higher resolution for easier
reading; player bios and head shots; and the ability to navigate
app features while still viewing the full broadcast video.
The Masters Mix (channel 701) will display the main CBS
Sports/ESPN feed (702); two “Featured Group” channels (703-704);
“Amen Corner” (705), complete coverage of the most famous stretch
of Augusta National; holes 15 and 16 (706); and “Masters in Depth”
(707), along with a continuously running leader board featuring
live tee times, scoring and leaders’ locations on the course. Each
extra channel is fully produced with its own announcers. This year,
the video cells on the Mix will dynamically update – from six to
four to two – as bonus channels go off the air later in the day,
for a better view of all the late-round play. The Masters
Experience will be broadcast April 10-13 – Thursday and Friday from
3-7:30 p.m. ET, Saturday 3-7 p.m. ET, and Sunday 2-7 p.m. ET.
“The DIRECTV Masters Experience is designed for golf fans who
want to immerse themselves in the drama and beauty that is so much
a part of the Masters tradition,” said Chris Long, senior vice
president, Original Content & Production, DIRECTV. “We’re proud
to continue our association with Augusta National, CBS Sports and
ESPN to deliver another unmatched Masters Tournament viewing
experience for fans at home.”
Viewers will have access to the following interactive menu of
features alongside the broadcast video by pressing the red button
on their remote: Leader Board, which also provides information on
all golfers in the field, including each player’s hole-by-hole
stats, and can be customized by selecting their favorite players to
more easily track their scores; Scorecard, which displays scores,
stats; Groups and Tee Times; Course Tour, Player Bios and Masters
On Demand, which will show highlights packages of the previous
rounds.
DIRECTV’s Tournament coverage will also include the 2014 Masters
Preview Show premiering April 7 from 8:30 – 9:00 a.m. ET on its
exclusive Audience Network. CBS Sports golf announcers Jim Nantz
and Ian Baker-Finch speak to past and present Masters players,
including defending champion Adam Scott, three-time Masters
champion and CBS Sports’ lead golf analyst Sir Nick Faldo, and
20-year-old sensation Jordan Spieth – only on DIRECTV. The 2013
Masters Official Film also premieres on the Audience Network March
31 from 6:00 – 7:00 p.m. ET. Through DIRECTV On Demand, viewers can
download five highlight packages featuring the top two leaders and
three notable players, great drives and sand saves from the first
three rounds, as well as highlights from the winner’s final round
and great final round finishes. For details on all Tournament
coverage visit www.directv.com/masters.
About DIRECTV
DIRECTV (NASDAQ: DTV) is one of the world’s leading providers of
digital television entertainment services delivering a premium
video experience through state-of-the-art technology, unmatched
programming and industry leading customer service to more
than 37 million customers in the U.S. and Latin America.
In the U.S., DIRECTV offers its over 20 million customers access to
more than 195 HD channels and Dolby-Digital® 5.1 theater-quality
sound, access to exclusive sports programming such as NFL SUNDAY
TICKET™, Emmy-award winning technology and higher customer
satisfaction than the leading cable companies for 13 years running.
DIRECTV Latin America, through its subsidiaries and affiliated
companies in Brazil, Mexico, Argentina, Venezuela, Colombia, and
other Latin American countries, leads the pay TV category in
technology, programming and service, delivering an unrivaled
digital television experience to more than 17 million customers.
DIRECTV sports and entertainment properties include two Regional
Sports Networks (Rocky Mountain and Pittsburgh), and minority
ownership interests in Root Sports Northwest and Game Show Network.
For the most up-to-date information on DIRECTV, please
visit www.directv.com.
DIRECTVRobert Mercer, 310-964-4683rgmercer@directv.com
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