DIRECTV & WeatherNation Enhance Coverage with ‘Local Weather Now’ Instant Access & a New Severe Weather Mix to Be Activat...
February 10 2014 - 7:00AM
Business Wire
DIRECTV and WeatherNation today announced a slate of new weather
services including “Local Weather Now,” a feature that allows
customers to access local weather anytime and the first-ever Severe
Weather Mix which will provide six channels of interactive weather
coverage on one screen during major weather events.
Local Weather Now, a new feature developed in partnership with
WeatherNation, offers two ways to access customized local weather
information at the zip code level. First, beginning today,
customers who are tuned to WeatherNation (channel 362) can press
the red button on their remote to access instant local weather
conditions and outlook. In addition, later this week, short term
and extended weather forecasts by zip code will also be integrated
into the live WeatherNation broadcast and run automatically on the
channel every 10 minutes.
The new Severe Weather Mix will launch in early March and will
be activated during major weather events that are potentially
life-threatening. Services on the six-in-one-channel mix will vary
depending on circumstances and will include:
- WeatherNation for 24/7 national and
regional weather coverage with access to the latest weather news,
radar imagery, forecasting and severe weather information in the
U.S. and across the globe
- Coverage from local broadcast stations,
where available, from affected/nearby areas
- Live remotes from experienced
meteorologists in cities experiencing severe weather
- Live radar channel for tracking severe
storms with up-to-the-minute storm cell tracking information
- The latest weather advisories from NOAA
(National Oceanic and Atmospheric Administration)
- Live coverage from top national news
networks such as CNN and Fox News
“We realize that having instant access to local weather is
important to our customers and are proud to partner with
WeatherNation on these great new services, which will provide more
in-depth local and severe weather coverage than any other TV
provider,” said Dan York, DIRECTV Chief Content Officer. “We also
look forward to an array of additional new enhancements to
WeatherNation on DIRECTV that will be announced in the coming
weeks.”
“The Severe Weather Mix and Local Weather Now services will
utilize cutting-edge technology, compelling graphics, expert
forecasting ability and story-telling skills to quickly and
conveniently communicate complex patterns and explain weather
phenomena to viewers at home,” said Michael Norton, president of
WeatherNation TV, Inc. “We are committed to reliable, consistent,
round-the-clock weather information that is meteorologically
accurate.”
About DIRECTV: DIRECTV (NASDAQ: DTV) is one of the
world's leading providers of digital television entertainment
services delivering a premium video experience through
state-of-the-art technology, unmatched programming and industry
leading customer service to more than 37 million customers in the
U.S. and Latin America. In the U.S., DIRECTV offers its 20 million
customers access to more than 190 HD channels and Dolby-Digital®
5.1 theater-quality sound, access to exclusive sports programming
such as NFL SUNDAY TICKET™, Emmy-award winning technology and
higher customer satisfaction than the leading cable companies for
13 years running. DIRECTV Latin America, through its subsidiaries
and affiliated companies in Brazil, Mexico, Argentina, Venezuela,
Colombia, and other Latin American countries, leads the pay TV
category in technology, programming and service, delivering an
unrivaled digital television experience to more than 17 million
customers. DIRECTV sports and entertainment properties include two
Regional Sports Networks (Rocky Mountain and Pittsburgh), and
minority ownership interests in Root Sports Northwest and Game Show
Network. For the most up-to-date information on DIRECTV, please
visit www.directv.com.
About WeatherNation TV, Inc.WeatherNation TV, Inc.,
headquartered in Denver, Colo., provides the WeatherNation channel,
which offers 24/7 coverage of current and severe weather news and
information in a compelling, meteorologist-hosted service available
in both HD and SD format to local broadcasters, satellite providers
and cable operators. WeatherNation TV is E/I compliant for local
broadcasters, is closed captioned and supports EAS. WeatherNation
TV is available via local broadcast digital channels in numerous
cities including Boston, Minneapolis, Seattle, Denver and Atlanta
and is growing monthly. For more information, please contact
info@weathernationtv.com or (800) 343-9516. Visit
www.weathernationtv.com.
DIRECTVRobert Mercer,
310-964-4683rgmercer@directv.comorWeatherNationMarc Lumpkin,
303-378-2366mlumpkin@weathernationtv.com
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