DIRECTV Drives Innovation with Strategic Investments in Leading Digital Technology Firms
December 04 2013 - 10:00AM
Business Wire
LiveClips and i.TV Provide New Technology to
Enhance DIRECTV’s Digital Experience
After launching the digital revolution in TV nearly 20 years
ago, DIRECTV continues to fulfill its passion for innovation by
partnering with two leading digital technology companies, LiveClips
and i.TV, who are changing the way viewers watch television.
“We look forward to working closely with the management and
Board members of these companies to bring new features and
functionality that will wow our customers and define the next stage
in the evolution of the television
experience, especially in an evolving mobile world,” said
Tony Goncalves, senior vice president, Digital Entertainment
Products, DIRECTV. “These, and other investments, are more than
financial, they're partnerships. We acquire unique capabilities to
embed in our products and the ability to influence roadmaps.
In turn, these companies gain access to a world-class
technology team and the subscriber scale of DIRECTV.”
The LiveClips technology platform aggregates live, post-game or
archived sports feeds to create, digitize and deliver discrete
searchable video clips of every play for delivery to linear
broadcast and digital devices. LiveClips’ unique technology system
delivers immediate personalized sports highlights for the DIRECTV
NFL SUNDAY TICKET App experience.
“DIRECTV’s decision to use LiveClips technology to power the
delivery of personalized video content to its NFL SUNDAY TICKET
application and its subsequent investment in our company, is as
good as it gets,” said Lewis Bakes, chairman and CEO of LiveClips.
“DIRECTV lives at the forefront of innovation and technology,
providing sports packages that fans crave. Our partnership with
DIRECTV provides us the opportunity to participate in the explosive
growth associated with the delivery of personalized video content
to the fans' device of choice.”
i.TV is a social TV and second screen platform that enables
nearly 15 million people per month to discover, watch and engage
with television. i.TV also powers experiences for brands like AOL,
Huffington Post, Entertainment Weekly and Nintendo, and recently
acquired popular second screen company, GetGlue. DIRECTV will be
integrating i.TV's capabilities into its next-generation second
screen app, which is scheduled to launch before the end of the
year.
“We are thrilled to have DIRECTV as an investor and partner in
our efforts to re-imagine the living room entertainment
experience,” said i.TV CEO Brad Pelo. “With our recent acquisition
of GetGlue, i.TV now has the largest social platform built
specifically for television. This funding round from DIRECTV brings
their significant resources and deep industry knowledge to our
Board and product team, enabling us to realize our vision to make
watching TV more interesting and fun.”
About DIRECTV
DIRECTV (NASDAQ:DTV) is one of the world's leading providers of
digital television entertainment services. Through its subsidiaries
and affiliated companies in the United States, Brazil, Mexico and
other countries in Latin America, DIRECTV provides digital
television service to more than 20 million customers in the United
States and more than 17 million customers in Latin America. For
more information on DIRECTV, visit directv.com.
DIRECTVJade Ekstedt, 310-964-3429jlekstedt@directv.com
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