Buffalo Wild Wings Expands Sports Viewing Options
May 29 2013 - 10:56AM
Business Wire
Already known as the place to watch just about any sport,
Buffalo Wild Wings®, Inc., just amped up its sports viewing options
with an expanded partnership with DIRECTV. The new lineup will
increase the already robust telecasts of sporting events in every
restaurant.
“Our Guests are passionate sports fans and if a game is on, we
want to have it,” said Kathy Benning, Buffalo Wild Wings executive
vice president – global marketing, brand and business development.
“This expanded offering will be available across all our
restaurants, and include new sports channels and packages to bring
even more sporting events and excitement to our fans who already
love the Buffalo Wild Wings game-day atmosphere.”
Buffalo Wild Wings has dozens of large screen HDTVs to
accommodate more games and with the new DIRECTV package, will be
able to focus on the unique needs of Guests to deliver a bigger,
better sports experience. The new sports bundle will include every
station and channel for college and professional sports. The
package includes:
“As the leading television provider of sports coverage, we
understand the importance sports play in customers’ restaurant and
bar experiences, so we are thrilled to expand our relationship with
Buffalo Wild Wings,” said Doug Eichler, vice president, Commercial
Sales, DIRECTV. “Whether it’s a hat trick, three-point shot,
penalty kick, knockout, home run or touchdown, DIRECTV and Buffalo
Wild Wings have Guests covered at every angle during all sporting
events and we are proud to provide DIRECTV’s entire lineup of
sports packaging to its loyal fans.”
“It is our goal to make sure our Guests are able to enjoy the
game of their choice and to create the ultimate sports-viewing
experience in the restaurant,” Benning said. “Now, no matter what
the sport, fans know that they can gather at Buffalo Wild Wings to
catch all the action.”
About Buffalo Wild Wings
Buffalo Wild Wings, Inc., founded in 1982 and headquartered in
Minneapolis, is a growing owner, operator and franchisor of Buffalo
Wild Wings® restaurants featuring a variety of boldly flavored,
made-to-order menu items including its namesake Buffalo, New
York-style chicken wings. The Buffalo Wild Wings menu specializes
in 20 mouth-watering signature sauces and seasonings with flavor
sensations ranging from Sweet BBQ™ to Blazin’®. Guests enjoy a
welcoming neighborhood atmosphere that includes an extensive
multi-media system for watching their favorite sporting events.
Buffalo Wild Wings is the recipient of hundreds of “Best Wings” and
“Best Sports Bar” awards from across the country. There are
currently 920 Buffalo Wild Wings locations across 49 states in the
United States, as well as in Canada.
To stay up-to-date on all the latest events and offers for
sports fans and wing lovers, like Buffalo Wild Wings on Facebook,
follow @BWWings on Twitter and visit www.BuffaloWildWings.com.
About DIRECTV
DIRECTV (NASDAQ: DTV) is one of the world’s leading providers of
digital television entertainment services delivering a premium
video experience through state-of-the-art technology, unmatched
programming and industry leading customer service to more
than 36 million customers in the U.S. and Latin America.
In the U.S., DIRECTV offers its over 20 million customers access to
more than 190 HD channels and Dolby-Digital® 5.1 theater-quality
sound, access to exclusive sports programming such as NFL SUNDAY
TICKET, Emmy-award winning technology and higher customer
satisfaction than the leading cable companies for 11 years running.
DIRECTV Latin America, through its subsidiaries and affiliated
companies in Brazil, Mexico, Argentina, Venezuela, Colombia, and
other Latin American countries, leads the pay TV category in
technology, programming and service, delivering an unrivaled
digital television experience to more than 16 million customers.
DIRECTV sports and entertainment properties include two Regional
Sports Networks (Rocky Mountain and Pittsburgh), and minority
ownership interests in Root Sports Northwest and Game Show Network.
For the most up-to-date information on DIRECTV, please
visit www.directv.com.
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