DIRECTV Strengthens Commitment to TV Everywhere Platform Through New Partnership with FreeWheel
January 31 2013 - 9:00AM
Business Wire
DIRECTV continues to make great strides toward evolving its
DIRECTV Everywhere service, with a new digital video ad insertion
solution developed in partnership with FreeWheel, the industry's
leading video advertising technology provider.
Through the new partnership, DIRECTV is investing in a core
component of the TV everywhere ecosystem, creating a new revenue
stream for the platform, which allows customers to access the most
popular TV shows and movies anytime, anywhere and on any
device.
DIRECTV, its programming partners and advertisers will now be
able to reach customers through the big screen and on mobile
devices to create a sustainable advertising model on digital
platforms. FreeWheel, which helps companies profitably manage
advertising and operations across multiple devices, will play a key
role in DIRECTV's design and implementation of their digital ad
insertion service scheduled to launch later this year.
"We are constantly looking for new ways to grow our DIRECTV
Everywhere platform with the best and most recent content available
from top programmers," said Tony Goncalves, senior vice president,
Digital Entertainment Products, DIRECTV. "Being able to offer our
programming partners seamless digital advertising will help us
secure top content and provide our customers with the most robust
‘everywhere’ product available. FreeWheel is a leader in the
industry with an expert management team and is widely used by many
programmers, making it a perfect match for DIRECTV."
“We are proud to welcome DIRECTV to our customer set, which
includes over 70 percent of brands found in the standard cable
television line-up,” said Doug Knopper, co-founder and co-CEO of
FreeWheel. “Our work with DIRECTV allows us to continue our efforts
to connect the largest content owners with the broadest
distributors to increase video syndication.”
In addition to the commercial agreement, DIRECTV has also taken
an equity position in FreeWheel. The investment will enable DIRECTV
to have insight into the product roadmap and industry evolution, as
well as develop deeper relationships with industry leaders and key
partners.
For more information on DIRECTV Everywhere please visit
www.directv.com/everywhere.
About DIRECTV
DIRECTV (NASDAQ: DTV) is one of the world’s leading providers of
digital television entertainment services delivering a premium
video experience through state-of-the-art technology, unmatched
programming and industry leading customer service to more
than 35 million customers in the U.S. and Latin America. In
the U.S., DIRECTV offers its over 20 million customers access to
more than 185 HD channels and Dolby-Digital® 5.1 theater-quality
sound, access to exclusive sports programming such as NFL SUNDAY
TICKET™, Emmy- award winning technology and higher customer
satisfaction than the leading cable companies for 11 years running.
DIRECTV Latin America, through its subsidiaries and affiliated
companies in Brazil, Mexico, Argentina, Venezuela, Colombia, and
other Latin American countries, leads the pay TV category in
technology, programming and service, delivering an unrivaled
digital television experience to more than 15 million customers.
DIRECTV sports and entertainment properties include three Regional
Sports Networks (Northwest, Rocky Mountain and Pittsburgh) as well
as a 42 percent interest in Game Show Network. For the most
up-to-date information on DIRECTV, please
visit www.directv.com.
About FreeWheel
FreeWheel manages the economics of content for
the enterprise-class world of entertainment, offering technical
infrastructure for revenue rights management and business
operations, wrapped in advisory services. Founded and led by a team
of executives from the world’s leading technology companies,
FreeWheel’s solutions have already armed companies like AOL, ESPN,
FOX, NBCUniversal, Sky, Turner, and VEVO with the technology and
services they need to profitably scale their professional content
across devices and revenue models. For more information, visit
www.freewheel.tv. Follow the company @FreeWheel.
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