DIRECTV Celebrity Beach Bowlers to Laissez Les Bon Temps Roulez!
January 15 2013 - 12:39PM
Business Wire
A rich gumbo of A-list celebrities and star athletes will gather
together in New Orleans, home of Super Bowl XLVII, to compete in
the Seventh Annual DIRECTV Celebrity Beach Bowl on Saturday, Feb.
2. The game play will take place in DTV SuperFan Stadium (at Blaine
Kern’s Mardi Gras World) on the world’s largest indoor beach
comprised of more than a million pounds of freshly poured sand.
The DIRECTV Celebrity Beach Bowl, which is free and open to the
public, has become the must-attend event of Super Bowl weekend
attracting thousands of spectators who flock to the event every
year to witness Hollywood’s biggest stars compete against former
NFL greats in a wild flag football game where anything can
happen.
For those watching at home, the pre-game show, game and
post-game musical performance will begin airing live at Noon CST on
DIRECTV’s Audience Network, NBC Sports Network, all of DIRECTV’s
Regional Sports Networks (Root Sports Northwest, Rocky Mountain and
Pittsburgh) as well as internationally on DIRECTV’s Pan Americana
and DIRECTV Puerto Rico outlets.
Celebrities and athletes scheduled to take part in the game
include rapper Snoop Dogg (aka Snoop Lion), Chace Crawford (Gossip
Girl), Josh Hutcherson (The Hunger Games), Nina Dobrev (Vampire
Diaries), Maria Menounos (host of EXTRA and New York Times
bestselling author of "The EveryGirls Guide to Life"), Scott Porter
(Hart of Dixie), Sports Illustrated Swimsuit models Chrissy Teigen
and Hannah Davis, Kevin Frazier (omg! Insider anchor), Rocsi Diaz
(Entertainment Tonight), Ian Somerholder (Vampire Diaries),
actress, author and talk-show host Jenny McCarthy, Matt Bomer
(White Collar), Jesse Williams (Grey’s Anatomy), comedian Artie
Lange (The Artie Lange Show), NFL Hall of Famers Deion Sanders and
Warren Moon, former NY Giants Jesse Palmer and Amani Toomer,
Heisman Trophy-winner and NFL great Eddie George with more to be
announced in the coming weeks.
The fun begins at Noon CST when Dan Patrick and former New York
Giant Michael Strahan host the pre-game show, presented by
SHOWTIME®. Then, at 1 p.m. CST, celebrities and athletes will take
to the field. The matchup, which is played over four 10-minute
quarters, will be called by Patrick and Daryl “Moose” Johnston,
entertainment reporter Erin Andrews and sideline reporter Tony
Siragusa. Immediately following the game and trophy presentation,
fans will fill the beach for a concert by international superstar
Pitbull.
DIRECTV’s day-long festivities begin at 9 a.m. with a “Tailgate”
event in Blaine Kern’s Mardi Gras World Studios and along Mardi
Gras Plaza. Fans will enjoy a number of interactive experiences,
including a live concert at the Great American Country Stage by
country music recording artist Chris Young, event sponsors
activities, games, the DIRECTV/ESPN Social Media Lounge, and
much more. Admission to the tailgate is free, but access to DTV
SuperFan Stadium is strictly on a first-come basis (stadium doors
open at 11:45 a.m. CST).
During the event, Reebok will outfit players, coaches and team
captains with official performance apparel, footwear and
accessories and Lexus will provide cars for athletes and
celebrities playing in the game. Additional sponsors MillerCoors,
ESPN, Starz Entertainment, The Weather Channel, Exede Internet
Service provided by ViaSat, SNICKERS and Scripps Networks
Interactive will also be on hand for all the festivities.
For more information, please visit: www.directv.com/beachbowl. To join the
conversation and get updates use #BeachBowl.
About DIRECTV:
DIRECTV (NASDAQ:DTV) is one of the world’s leading providers of
digital television entertainment services delivering a premium
video experience through state-of-the-art technology, unmatched
programming and industry leading customer service to more
than 34 million customers in the U.S. and Latin America. In
the U.S., DIRECTV offers its 19.9 million customers access to more
than 185 HD channels and Dolby-Digital® 5.1 theater-quality sound,
access to exclusive sports programming such as NFL SUNDAY TICKET™,
Emmy- award winning technology and higher customer satisfaction
than the Exleading cable companies for 11 years running. DIRECTV
Latin America, through its subsidiaries and affiliated companies in
Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin
American countries, leads the pay TV category in technology,
programming and service, delivering an unrivaled digital television
experience to more than 14.5 million customers. DIRECTV sports and
entertainment properties include three Regional Sports Networks
(Northwest, Rocky Mountain and Pittsburgh) as well as a 60 percent
interest in Game Show Network. For the most up-to-date information
on DIRECTV, please visit www.directv.com.
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