DIRECTV (NASDAQ:DTV) today reported an increase in first quarter 2012 revenues of 12% to $7.05 billion, operating profit before depreciation and amortization1 (OPBDA) of 8% to $1.90 billion and operating profit of 13% to $1.31 billion compared to last year’s first quarter. DIRECTV reported that first quarter net income increased 8% to $731 million and diluted earnings per share grew 26% to $1.07 compared with the same period last year.

“DIRECTV delivered another strong quarter of financial and operating results highlighted by double-digit revenue, EPS and cash flow growth, fueled in part by another quarter of record-setting subscriber growth in Latin America,” said Mike White, president and CEO of DIRECTV. “Our industry leading revenue and earnings growth continues to be driven by the strength of our premier brands, popularity of our differentiated product and service offerings, and an enhanced focus on achieving operational excellence through effective cost management.”

DIRECTV’S OPERATIONAL REVIEW

First Quarter Review

DIRECTV’s first quarter revenues of $7.05 billion increased 12% over the same period last year principally due to strong subscriber growth at DIRECTV Latin America (DTVLA) and DIRECTV U.S., as well as higher ARPU at DIRECTV U.S. Operating profit before depreciation and amortization (OPBDA) increased 8% to $1.90 billion and operating profit increased 13% to $1.31 billion. Also in the quarter, OPBDA margin declined primarily due to higher programming and general and administrative (G&A) costs at DIRECTV U.S., increased subscriber acquisition and customer service costs at DTVLA, as well as higher upgrade and retention spending at both DIRECTV U.S. and DTVLA. These increases were partially offset by lower subscriber acquisition costs at DIRECTV U.S. In addition, operating profit margin increased as the lower OPBDA margin was more than offset by lower depreciation expense at DIRECTV U.S.

  DIRECTV Consolidated   Three Months Dollars in Millions except Earnings Ended March 31,

per Common Share

  2012   2011 Revenues   $ 7,046     $ 6,319   Operating Profit Before Depreciation and Amortization(1) 1,903   1,766 OPBDA Margin(1)     27.0 %     27.9 % Operating Profit 1,308 1,155 Operating Profit Margin     18.6 %     18.3 % Net Income Attributable to DIRECTV     731       674   Diluted Earnings Per Common Share     1.07       0.85   Capital Expenditures and Cash Flow         Cash paid for property and equipment     153       115   Cash paid for subscriber leased equipment - subscriber acquisitions     412       345   Cash paid for subscriber leased equipment - upgrade and retention     188       153   Cash paid for satellites     58       31   Cash Flow Before Interest and Taxes(2)     1,308       899   Free Cash Flow(3)     952       665    

Net income attributable to DIRECTV increased 8% to $731 million and diluted earnings per share improved 26% to $1.07 compared with the first quarter of last year primarily due to the higher operating profit partially offset by more income tax expense primarily related to the increased earnings before tax and a lower effective tax rate in 2011 resulting from foreign tax credits not previously recognized. Net income also reflected higher interest expense principally resulting from an increase in long-term debt. In addition, diluted earnings per share were favorably impacted by share repurchases made over the last twelve months.

Cash flow before interest and taxes2 increased 45% to $1.31 billion and free cash flow3 increased 43% to $952 million compared to the first quarter of 2011 primarily due to the higher OPBDA as well as an increase in cash generated from working capital primarily related to the timing of customer receipts and vendor payments. These increases were partially offset by greater capital expenditures primarily driven by the higher gross additions, infrastructure investment and satellite payments at DTVLA, as well as an increase in equipment upgrades at both DTVLA and DIRECTV U.S. The year over year comparison also reflects a $43 million dividend payment from Sky Mexico in the first quarter of 2011. In addition, free cash flow was impacted by higher interest payments related to an increase in long-term debt and greater tax payments. Also during the quarter but not included in free cash flow, was cash paid for share repurchases of $1.26 billion. In addition, in March 2012, DIRECTV U.S. completed a $4.0 billion debt financing consisting of $1.25 billion in 2.40% Senior Notes due 2017, $1.5 billion in 3.80% Senior Notes due 2022 and $1.25 billion in 5.15% Senior Notes due 2042. In April 2012, DIRECTV announced that it will redeem for cash $1.5 billion of its outstanding 7.625% Senior Notes due 2016 on May 15, 2012, at a price of 103.813% of the principal amount, together with accrued interest.

SEGMENT FINANCIAL REVIEW

DIRECTV U.S. Segment

First Quarter Review

    Three Months DIRECTV U.S. Ended March 31, Dollars in Millions except ARPU   2012   2011 Revenue   $ 5,499     $ 5,145   Average Monthly Revenue per Subscriber (ARPU) ($)     91.99       88.79   Operating Profit Before Depreciation and Amortization(1) 1,410   1,363 OPBDA Margin(1)     25.6 %     26.5 % Operating Profit 1,038 921 Operating Profit Margin     18.9 %     17.9 % Capital Expenditures and Cash Flow         Cash paid for property and equipment     109       102   Cash paid for subscriber leased equipment - subscriber acquisitions     160       174   Cash paid for subscriber leased equipment - upgrade and retention     85       69   Cash paid for satellites     34       31   Cash Flow Before Interest and Taxes(2)     1,211       717   Free Cash Flow(3)     971       568   Subscriber Data (in 000’s except Churn)         Gross Subscriber Additions     941       1,052   Average Monthly Subscriber Churn     1.44 %     1.50 % Net Subscriber Additions     81       184   Cumulative Subscribers     19,966       19,407    

In the quarter, DIRECTV U.S. revenues increased 7% to $5.50 billion primarily due to strong ARPU growth and the larger subscriber base. Net subscriber additions declined principally due to lower gross subscriber additions partially offset by a reduction in the average monthly churn rate. The lower gross additions were mainly due to a greater focus on higher quality subscribers and stricter credit policies while the lower churn rate was mainly driven by a greater percentage of subscribers on commitments and auto-bill pay. ARPU increased 3.6% to $91.99 due mostly to price increases on programming packages and leased boxes, higher advanced service fees and higher penetration of premium channels, partially offset by increased promotional offers to new and existing customers. DIRECTV U.S. ended the quarter with 19.97 million subscribers, an increase of 3% over the 19.41 million subscribers reported for the quarter ended March 31, 2011.

First quarter OPBDA increased 3% to $1.41 billion and operating profit increased 13% to $1.04 billion. OPBDA margin declined principally due to higher programming costs mostly related to program supplier rate increases, greater G&A primarily resulting from a $25 million property tax adjustment in 2011, as well as higher upgrade and retention spending associated with upgrade and churn initiatives. These increases were partially offset by lower subscriber acquisition costs related to the reduction in gross additions. Operating profit margin increased as the decline in OPBDA margin was more than offset by lower depreciation and amortization expense principally related to an increase in the estimated depreciable life of HD set-top boxes from three years to four years implemented in July 2011.

DIRECTV Latin America

DIRECTV Latin America (DTVLA) owns approximately 93% of Sky Brasil, 41% of Sky Mexico and 100% of PanAmericana, which covers most of the remaining countries in the region. Sky Mexico, whose results are accounted for as an equity method investment and therefore are not consolidated by DTVLA, had approximately 4.28 million subscribers as of March 31, 2012 bringing the total subscribers in the region to 12.75 million.

    Three Months DIRECTV Latin America Ended March 31, Dollars in Millions except ARPU   2012   2011 Revenue   $ 1,485     $ 1,114  

Average Monthly Revenue per Subscriber (ARPU) ($)

    60.59       61.69   Operating Profit Before Depreciation and Amortization(1) 468   384 OPBDA Margin(1)     31.5 %     34.5 % Operating Profit 249 219 Operating Profit Margin     16.8 %     19.7 % Capital Expenditures and Cash Flow         Cash paid for property and equipment     44       11   Cash paid for subscriber leased equipment - subscriber acquisitions     252       171   Cash paid for subscriber leased equipment - upgrade and retention     103       84   Cash paid for satellites     22       0   Cash Flow Before Interest and Taxes(2)     68       156   Free Cash Flow(3)     (34 )     76   Subscriber Data(4) (in 000’s except Churn)         Gross Subscriber Additions     1,034       765   Average Monthly Total Subscriber Churn     1.80 %     1.87 % Average Monthly Post-paid Subscriber Churn     1.47 %     1.43 % Net Subscriber Additions     593       427   Cumulative Subscribers     8,464       6,235    

First Quarter Review

In the first quarter, DTVLA revenues increased 33% to $1.49 billion principally due to strong subscriber growth partially offset by a 1.8% decline in ARPU. Net additions increased 39% to an all-time record of 593,000 driven by a 35% increase in gross additions to 1.03 million principally due to greater middle market demand across the region, most notably in Brazil, Colombia and Argentina. Also positively impacting net additions was lower total average churn of 1.80% due in large part to higher pre-paid reconnections in PanAmericana. This improvement was partially offset by an increase in monthly post-paid churn in the quarter of 1.47% primarily driven by higher churn in Brazil mostly related to the higher penetration of middle market subscribers. The decline in ARPU to $60.59 was principally due to unfavorable exchange rates, mainly in Brazil and Argentina, as well as from the impact of increased penetration of middle market subscribers, partially offset by price increases and greater penetration of advanced services. Excluding the impact of exchange rates, DTVLA ARPU increased approximately 1.5% in the first quarter.

DIRECTV Latin America’s first quarter 2012 OPBDA increased 22% to $468 million and operating profit rose 14% to $249 million. Also in the quarter, OPBDA and operating profit margins declined primarily due to increased subscriber acquisition costs due to higher gross subscriber additions, more upgrade costs and increased customer service expenses across the region.

CONFERENCE CALL INFORMATION

A live webcast of DIRECTV’s first quarter 2012 earnings call will be available on the company’s website at www.directv.com/investor. The webcast will begin at 2:00 p.m. ET, today May 8, 2012. Access to the earnings call is also available in the United States by dialing (888) 401-4685 and internationally by dialing (719) 325-2286. The conference ID number is 9400901. A replay of the call can be accessed by dialing (888) 203-1112 in the U.S. and (719) 457-0820 internationally. The Replay pass code is 9400901. The replay will be available from 3:00 p.m. PT Tuesday, May 8, through 11:59 p.m. PT Tuesday, May 15, and will also be archived on our website at www.directv.com/investor.

FOOTNOTES

(1) Operating profit before depreciation and amortization, which is a financial measure that is not determined in accordance with accounting principles generally accepted in the United States of America, or GAAP, should be used in conjunction with other GAAP financial measures and is not presented as an alternative measure of operating results, as determined in accordance with GAAP. Please see DIRECTV’s Annual Report on Form 10-K for the year ended December 31, 2011 for further discussion of operating profit before depreciation and amortization. Operating profit before depreciation and amortization margin is calculated by dividing operating profit before depreciation and amortization by total revenues.

(2) Cash flow before interest and taxes, which is a financial measure that is not determined in accordance with GAAP, is calculated by deducting amounts under the captions “Cash paid for property and equipment,” “Cash paid for satellites,” “Cash paid for subscriber leased equipment – subscriber acquisitions” and “Cash paid for subscriber leased equipment – upgrade and retention” from “Net cash provided by operating activities” from the Consolidated Statements of Cash Flows and adding back net interest paid and “Cash paid for income taxes.” This financial measure should be used in conjunction with other GAAP financial measures and is not presented as an alternative measure of cash flows from operating activities, as determined in accordance with GAAP. DIRECTV management uses cash flow before interest and taxes to evaluate the cash generated by our current subscriber base, net of capital expenditures, and excluding the impact of interest and taxes, for the purpose of allocating resources to activities such as adding new subscribers, retaining and upgrading existing subscribers, for additional capital expenditures and as a measure of performance for incentive compensation purposes. We believe this measure is useful to investors, along with other GAAP measures (such as cash flows from operating and investing activities), to compare our operating performance to other communications, entertainment and media companies. We believe that investors also use current and projected cash flow before interest and taxes to determine the ability of our current and projected subscriber base to fund required and discretionary spending and to help determine the financial value of the company.

(3) Free cash flow, which is a financial measure that is not determined in accordance with GAAP, is calculated by deducting amounts under the captions “Cash paid for property and equipment,” “Cash paid for satellites,” “Cash paid for subscriber leased equipment – subscriber acquisitions,” and “Cash paid for subscriber leased equipment – upgrade and retention” from “Net cash provided by operating activities” from the Consolidated Statements of Cash Flows. This financial measure should be used in conjunction with other GAAP financial measures and is not presented as an alternative measure of cash flows from operating activities, as determined in accordance with GAAP. DIRECTV management uses free cash flow to evaluate the cash generated by our current subscriber base, net of capital expenditures, for the purpose of allocating resources to activities such as adding new subscribers, retaining and upgrading existing subscribers, for additional capital expenditures and as a measure of performance for incentive compensation purposes. We believe this measure is useful to investors, along with other GAAP measures (such as cash flows from operating and investing activities), to compare our operating performance to other communications, entertainment and media companies. We believe that investors also use current and projected free cash flow to determine the ability of our current and projected subscriber base to fund required and discretionary spending and to help determine the financial value of the company.

(4) DIRECTV Latin America subscriber data exclude subscribers of the Sky Mexico service.

CAUTIONARY STATEMENT CONCERNING FORWARD-LOOKING STATEMENTS

NOTE: This presentation may include or incorporate by reference certain statements that we believe are, or may be considered to be, “forward-looking statements” within the meaning of various provisions of the Securities Act of 1933 and the Securities Exchange Act of 1934. These forward-looking statements generally can be identified by use of statements that include phrases such as “believe,” “expect,” “estimate,” “anticipate,” “intend,” “plan,” “project” or other similar words or phrases. Similarly, statements that describe our objectives, plans or goals also are forward-looking statements. All of these forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from historical results or from those expressed or implied by the relevant forward-looking statement. Such risks and uncertainties include, but are not limited to: increased competition; increasing programming costs and our ability to renew programming contracts under favorable terms; increased subscriber churn or subscriber upgrade and retention costs; potential material increase in subscriber acquisition costs; general economic conditions; risks associated with doing business internationally, which for DIRECTV Latin America include political and economic instability and foreign currency exchange rate volatility and controls; pace of technological development; potential intellectual property infringement; loss of key personnel; satellite construction or launch delays; satellite launch and operational risks; loss of a satellite; theft of satellite programming signals; U.S. and foreign governmental and regulatory action; ability to maintain licenses and regulatory approvals; significant debt; indemnification obligations; reliance on network and information systems; and the outcome of legal proceedings. We may face other risks described from time to time in periodic reports filed by us with the U.S. Securities and Exchange Commission.

DIRECTV (NASDAQ:DTV) is one of the world’s leading providers of digital television entertainment services. Through its subsidiaries and affiliated companies in the United States, Brazil, Mexico and other countries in Latin America, DIRECTV provides digital television service to more than 19.9 million customers in the United States and over 12.7 million customers in Latin America. DIRECTV sports and entertainment properties include three regional sports networks (Northwest, Rocky Mountain and Pittsburgh) as well as a 60 percent ownership interest in Game Show Network. For more information on DIRECTV, visit directv.com.

  DIRECTV CONSOLIDATED STATEMENTS OF OPERATIONS (Dollars in Millions, Except Per Share Amounts) (Unaudited)   Three Months Ended March 31, 2012   2011   Revenues   $ 7,046     $ 6,319     Operating costs and expenses Costs of revenues, exclusive of depreciation and amortization expense Broadcast programming and other 2,964 2,593 Subscriber service expenses 499 449 Broadcast operations expenses 104 94

Selling, general and administrative expenses, exclusive of depreciation and amortization expense

Subscriber acquisition costs 816 796 Upgrade and retention costs 343 281 General and administrative expenses 417 340 Depreciation and amortization expense     595       611   Total operating costs and expenses     5,738       5,164     Operating profit 1,308 1,155   Interest income 12 7 Interest expense (204 ) (172 ) Other, net     41       42     Income before income taxes 1,157 1,032   Income tax expense     (416 )     (349 )   Net income 741 683   Less: Net income attributable to noncontrolling interest (10 ) (9 )           Net income attributable to DIRECTV   $ 731     $ 674         Basic earnings attributable to DIRECTV per common share $ 1.08 $ 0.85     Diluted earnings attributable to DIRECTV per common share 1.07 0.85   Weighted average number of common shares outstanding (in millions) Basic 678 793 Diluted 681 797     DIRECTV CONSOLIDATED BALANCE SHEETS (Dollars in Millions) (Unaudited)     March 31,   December 31, ASSETS   2012   2011 Current assets Cash and cash equivalents $ 4,526 $ 873

Accounts receivable, net of allowances of $83 and $79

2,197 2,474 Inventories 285 280 Deferred income taxes 71 62 Prepaid expenses and other     368       552     Total current assets 7,447 4,241 Satellites, net 2,225 2,215 Property and equipment, net 5,493 5,223 Goodwill 4,109 4,097 Intangible assets, net 889 909 Investments and other assets     1,749       1,738     Total assets   $ 21,912     $ 18,423     LIABILITIES AND STOCKHOLDERS' DEFICIT         Current liabilities Accounts payable and accrued liabilities $ 4,188 $ 4,210 Unearned subscriber revenues and deferred credits 549 533 Current portion of long-term debt     1,500       -     Total current liabilities 6,237 4,743 Long-term debt 15,961 13,464 Deferred income taxes 1,796 1,771 Other liabilities and deferred credits 1,295 1,287 Commitments and contingencies Redeemable noncontrolling interest 265 265 Stockholders' deficit     (3,642 )     (3,107 )   Total liabilities and stockholders' deficit   $ 21,912     $ 18,423       DIRECTV CONSOLIDATED STATEMENTS OF CASH FLOWS (Dollars in Millions) (Unaudited)     Three Months Ended March 31,     2012   2011 Cash Flows From Operating Activities   Net income $ 741 $ 683

Adjustments to reconcile net income to net cash provided by operating activities:

Depreciation and amortization 595 611 Amortization of deferred revenues and deferred credits (12 ) (8 ) Share-based compensation expense 27 22 Equity in earnings from unconsolidated affiliates (33 ) (25 ) Net foreign currency transaction gain (13 ) (8 ) Dividends received - 45 Gain from sale of investments - (26 ) Deferred income taxes 58 115 Excess tax benefit from share-based compensation (28 ) (24 ) Other 22 14 Change in operating assets and liabilities: Accounts receivable 312 87 Inventories (5 ) (65 ) Prepaid expenses and other 161 53 Accounts payable and accrued liabilities (77 ) (142 ) Unearned subscriber revenue and deferred credits 16 (5 ) Other, net     (1 )     (18 ) Net cash provided by operating activities     1,763       1,309   Cash Flows From Investing Activities Cash paid for property and equipment (753 ) (613 ) Cash paid for satellites (58 ) (31 ) Proceeds from sale of investments - 61 Other, net     25       39   Net cash used in investing activities     (786 )     (544 ) Cash Flows From Financing Activities Cash proceeds from debt issuance 3,996 3,990 Debt issuance costs (23 ) (28 ) Proceeds from borrowings under revolving credit facility 400 - Repayment of borrowings under revolving credit facility (400 ) - Repayment of long-term debt - (341 ) Repayment of short-term borrowings - (39 ) Repayment of other long-term obligations (13 ) (120 ) Common shares repurchased and retired (1,260 ) (1,405 ) Taxes paid in lieu of shares issued for share-based compensation (52 ) (53 ) Excess tax benefit from share-based compensation     28       24   Net cash provided by financing activities     2,676       2,028   Net increase in cash and cash equivalents 3,653 2,793 Cash and cash equivalents at beginning of the period     873       1,502   Cash and cash equivalents at the end of the period   $ 4,526     $ 4,295     Supplemental Cash Flow Information Cash paid for interest $ 255 $ 164 Cash paid for income taxes 113 77     DIRECTV SELECTED SEGMENT DATA (Dollars in Millions) (Unaudited)   Three Months Ended March 31,     2012   2011 DIRECTV U.S.   Revenues $ 5,499 $ 5,145 Operating profit before depreciation and amortization (1) 1,410 1,363 Operating profit before depreciation and amortization margin (1) 25.6 % 26.5 % Operating profit $ 1,038 $ 921 Operating profit margin 18.9 % 17.9 % Depreciation and amortization $ 372 $ 442           SKY BRASIL Revenues $ 881 $ 654 Operating profit before depreciation and amortization (1) 287 228 Operating profit before depreciation and amortization margin (1) 32.6 % 34.9 % Operating profit $ 151 $ 133 Operating profit margin 17.1 % 20.3 % Depreciation and amortization $ 136 $ 95           PANAMERICANA Revenues $ 604 $ 460 Operating profit before depreciation and amortization (1) 181 156 Operating profit before depreciation and amortization margin (1) 30.0 % 33.9 % Operating profit $ 98 $ 86 Operating profit margin 16.2 % 18.7 % Depreciation and amortization $ 83 $ 70           SPORTS NETWORKS, ELIMINATIONS and OTHER Revenues $ 62 $ 60 Operating profit before depreciation and amortization (1) 25 19 Operating profit 21 15 Depreciation and amortization 4 4           TOTAL Revenues $ 7,046 $ 6,319 Operating profit before depreciation and amortization (1) 1,903 1,766 Operating profit before depreciation and amortization margin (1) 27.0 % 27.9 % Operating profit $ 1,308 $ 1,155 Operating profit margin 18.6 % 18.3 % Depreciation and amortization $ 595 $ 611            

(1) See footnote 1 above

 

  DIRECTV HOLDINGS LLC (DIRECTV U.S.) CONSOLIDATED STATEMENTS OF OPERATIONS (Dollars in Millions) (Unaudited)     Three Months Ended March 31, 2012   2011   Revenues   $ 5,499     $ 5,145     Operating costs and expenses Costs of revenues, exclusive of depreciation and amortization expense Broadcast programming and other 2,441 2,200 Subscriber service expenses 349 351 Broadcast operations expenses 78 74

Selling, general and administrative expenses, exclusive of depreciation and amortization expense

Subscriber acquisition costs 646 682 Upgrade and retention costs 305 259 General and administrative expenses 270 216 Depreciation and amortization expense     372       442   Total operating costs and expenses     4,461       4,224     Operating profit 1,038 921   Interest expense (188 ) (156 ) Other, net     1       (6 )   Income before income taxes 851 759   Income tax expense     (315 )     (288 )   Net income   $ 536     $ 471       DIRECTV HOLDINGS LLC (DIRECTV U.S.) CONSOLIDATED BALANCE SHEETS (Dollars in Millions) (Unaudited)     March 31,   December 31, ASSETS   2012   2011 Current assets Cash and cash equivalents $ 2,744 $ 232

Accounts receivable, net of allowances of $52 and $51

1,818 2,126 Inventories 260 253 Prepaid expenses and other     197       419     Total current assets 5,019 3,030 Satellites, net 1,714 1,724 Property and equipment, net 3,117 3,084 Goodwill 3,177 3,177 Intangible assets, net 460 461 Other assets     303       320     Total assets   $ 13,790     $ 11,796     LIABILITIES AND OWNER’S DEFICIT         Current liabilities Accounts payable and accrued liabilities $ 3,063 $ 3,226 Unearned subscriber revenues and deferred credits 379 377 Current portion of long-term debt     1,500       -     Total current liabilities 4,942 3,603 Long-term debt 15,961 13,464 Deferred income taxes 1,334 1,321 Other liabilities and deferred credits 249 239 Commitments and contingencies Owner’s deficit     (8,696 )     (6,831 )   Total liabilities and owner’s deficit   $ 13,790     $ 11,796       DIRECTV HOLDINGS LLC (DIRECTV U.S.) CONSOLIDATED STATEMENTS OF CASH FLOWS (Dollars in Millions) (Unaudited)     Three Months Ended March 31,     2012   2011 Cash Flows From Operating Activities   Net income $ 536 $ 471

Adjustments to reconcile net income to net cash provided by operating activities:

Depreciation and amortization expense 372 442 Amortization of deferred revenues and deferred credits (12 ) (8 ) Share-based compensation expense 21 18 Deferred income taxes 35 84 Excess tax benefit from share-based compensation (23 ) (20 ) Other 2 (1 ) Change in other operating assets and liabilities: Accounts receivable 344 131 Inventories (7 ) (66 ) Prepaid expenses and other 224 22 Accounts payable and accrued liabilities (167 ) (108 ) Unearned subscriber revenue and deferred credits 2 (18 ) Other, net     32       (3 ) Net cash provided by operating activities     1,359       944   Cash Flows From Investing Activities Cash paid for property and equipment (109 ) (102 ) Cash paid for subscriber leased equipment - subscriber acquisitions (160 ) (174 ) Cash paid for subscriber leased equipment - upgrade and retention (85 ) (69 ) Cash paid for satellites     (34 )     (31 ) Net cash used in investing activities     (388 )     (376 ) Cash Flows From Financing Activities Cash proceeds from debt issuance 3,996 3,990 Debt issuance costs (23 ) (28 ) Proceeds from borrowings under revolving credit facility 400 - Repayment of borrowings under revolving credit facility (400 ) - Repayment of long-term debt - (341 ) Repayment of other long-term obligations (5 ) (26 ) Cash dividends to Parent (2,450 ) (3,250 ) Cash contribution from Parent - 60 Excess tax benefit from share-based compensation     23       20   Net cash provided by financing activities     1,541       425   Net increase in cash and cash equivalents 2,512 993 Cash and cash equivalents at beginning of the period     232       687   Cash and cash equivalents at end of the period   $ 2,744     $ 1,680     Supplemental Cash Flow Information Cash paid for interest $ 239 $ 148 Cash paid for income taxes 1 1     Non-GAAP Financial Measure Reconciliation Schedules (Unaudited)   DIRECTV Reconciliation of Operating Profit Before Depreciation and Amortization to Operating Profit*   Three Months Ended March 31, 2012   2011   Operating Profit Before Depreciation and Amortization $ 1,903 $ 1,766 Subtract: Depreciation and amortization expense   595       611   Operating Profit $ 1,308     $ 1,155       *For a reconciliation of this non-GAAP financial measure for each of our segments, please see the Notes to the Consolidated Financial Statements which will be included in DIRECTV's Quarterly Report on Form 10-Q for the quarter ended March 31, 2012, which is expected to be filed with the SEC in May 2012.   DIRECTV

Reconciliation of Cash Flow Before Interest and Taxes2 and Free Cash Flow3 to Net Cash Provided by Operating Activities

Three Months Ended March 31, 2012 2011   Cash Flow Before Interest and Taxes $ 1,308 $ 899 Adjustments: Cash paid for interest (255 ) (164 ) Interest income 12 7 Income taxes paid   (113 )     (77 ) Subtotal - Free Cash Flow 952 665 Add Cash Paid For: Property and equipment 753 613 Satellites   58       31   Net Cash Provided by Operating Activities $ 1,763     $ 1,309         DIRECTV Latin America

Reconciliation of Cash Flow Before Interest and Taxes2 and Free Cash Flow3 to Net Cash Provided by Operating Activities

Three Months Ended March 31, 2012 2011   Cash Flow Before Interest and Taxes $ 68 $ 156 Adjustments: Cash paid for interest (14 ) (14 ) Interest income 12 7 Income taxes paid   (100 )     (73 ) Subtotal - Free Cash Flow (34 ) 76 Add Cash Paid For: Property and equipment 44 11 Subscriber leased equipment - subscriber acquisitions 252 171 Subscriber leased equipment - upgrade and retention 103 84 Satellites   22       -   Net Cash Provided by Operating Activities $ 387     $ 342      

(2) and (3) - See footnotes above

    DIRECTV HOLDINGS LLC (DIRECTV U.S.) Non-GAAP Financial Measure Reconciliation and SAC Calculation (Unaudited)   Reconciliation of Pre-SAC Margin* to Operating Profit   Three Months Ended March 31, 2012   2011   Operating Profit $ 1,038 $ 921 Adjustments: Subscriber acquisition costs (expensed) 646 682 Depreciation and amortization expense 372 442 Cash paid for subscriber leased equipment - upgrade and retention     (85 )     (69 ) Pre-SAC margin*   $ 1,971     $ 1,976   Pre-SAC margin as a percentage of revenue* 35.8 % 38.4 %  

Reconciliation of Cash Flow Before Interest and Taxes2 and Free Cash Flow3 to Net Cash Provided by Operating Activities

Three Months Ended March 31, 2012 2011   Cash Flow Before Interest and Taxes $ 1,211 $ 717 Adjustments: Cash paid for interest (239 ) (148 ) Interest income 0 0 Income taxes paid   (1 )     (1 ) Subtotal - Free Cash Flow 971 568 Add Cash Paid For: Property and equipment 109 102 Subscriber leased equipment - subscriber acquisitions 160 174 Subscriber leased equipment - upgrade and retention 85 69 Satellites   34       31   Net Cash Provided by Operating Activities $ 1,359     $ 944    

(2) and (3) - See footnotes above

 

* Pre-SAC Margin, which is a financial measure that is not determined in accordance with accounting principles generally accepted in the United States of America, or GAAP, is calculated for DIRECTV U.S. by adding amounts under the captions “Subscriber acquisition costs” and “Depreciation and amortization expense” to “Operating Profit” from the Consolidated Statements of Operations and subtracting “Cash paid for subscriber leased equipment - upgrade and retention" from the Consolidated Statements of Cash Flows. This financial measure should be used in conjunction with GAAP financial measures and is not presented as an alternative measure of operating results, as determined in accordance with GAAP. DIRECTV management use Pre-SAC Margin to evaluate the profitability of DIRECTV U.S.’ current subscriber base for the purpose of allocating resources to discretionary activities such as adding new subscribers, upgrading and retaining existing subscribers and for capital expenditures. To compensate for the exclusion of “Subscriber acquisition costs,” management also uses operating profit and operating profit before depreciation and amortization expense to measure profitability.

  DIRECTV believes this measure is useful to investors, along with GAAP measures (such as revenues, operating profit and net income), to compare DIRECTV U.S.’ operating performance to other communications, entertainment and media companies. DIRECTV believes that investors also use current and projected Pre-SAC Margin to determine the ability of DIRECTV U.S.’ current and projected subscriber base to fund discretionary spending and to determine the financial returns for subscriber additions.   SAC Calculation Three Months Ended March 31, 2012 2011   Subscriber acquisition costs (expensed) $ 646 $ 682 Cash paid for subscriber leased equipment - subscriber acquisitions     160       174   Total acquisition costs   $ 806     $ 856   Gross subscriber additions (000's) 941 1,052 Average subscriber acquisition costs-per subscriber (SAC) $ 857 $ 814  
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