DIRECTV HD DVR ‘Checks In' to Hotels Nationwide
April 17 2012 - 9:00AM
Business Wire
Pausing, rewinding or recording live TV programming may become
as routine as raiding the mini-bar for guests who stay in hotels
that offer DIRECTV’s Residential Experience service, which recently
won first runner-up award for ‘Most Innovative Hospitality’ at
Hotel Technology Next Generation’s (HTNG) 8th annual North American
conference in Chicago.
DIRECTV is now offering HD DVRs as part of its Residential
Experience service for the lodging industry, designed to offer
guests a home away from home video experience. As hotel guests
unwind after a busy day, they’ll also be able to rewind, pause and
record live DIRECTV programming – not missing a moment of their
favorite show or game broadcast when room service arrives or the
phone rings.
The DVR feature is part of the second phase of DIRECTV’s
initiative to completely transform the TV viewing experience in
hotels, turning guest rooms into living rooms with a full
residential channel line-up of over 100 HD channels controlled with
an anti-microbial remote and easy-to-use interactive programming
guide.
In addition to DVR functionality, the DIRECTV Residential
Experience for Hotels will now also support local content insertion
- hotels can customize the in-room television experience with the
ability to insert up to 50 of their own content channels seamlessly
integrated into the channel guide; and an enhanced HD programming
guide – the same one guests see at home - that is faster, smarter,
easier-to-use and can also be co-branded with the hotel.
“DIRECTV’s Residential Experience for Hotels provides the best
and most convenient entertainment for business travelers and hotel
guests today,” said Oswin Eleonora, senior vice president, Emerging
Markets. “Offering DVR functionality in rooms is just one more way
hotels can provide their guests with a true 'home away from home'
experience while they travel, which in turn will create a more
loyal customer base that will to help to increase revenue for
lodging institutions across the country."
The DIRECTV Residential Experience for Hotels is currently in
110 properties across the country. The service delivers programming
to compact, easily hidden set-top boxes in each hotel room so that
guests can enjoy the same great DIRECTV experience they get at
home.
“Our guests tell us that they want a TV experience similar to or
better than what they have at home,” said Josh Weiss, vice
president, brand and guest technology, Hilton Worldwide. “As we
couple the DIRECTV Residential Experience, which includes more than
100 HD channels and a user-friendly programming guide, with HDTVs
now deployed across our portfolio, we continue to build an in-room
experience that delights our guests.”
DIRECTV’s service for lodging and institutions provides access
to state-of-the-art technology, superior service and unmatched
programming to rooms in hotels, motels, hospitals, dormitories and
senior living establishments through a selection of programming
packages or on an a la carte basis. DIRECTV offers a single-dish
solution, which enables properties to install one dish per rooftop,
and if a property is already wired for video distribution,
installation is that much easier. For more information on DIRECTV
for hotels of other businesses, please visit
directv.com/business.
About DIRECTV:
DIRECTV (NASDAQ: DTV) is one of the world’s leading
providers of digital television entertainment services delivering a
premium video experience through state-of-the-art technology,
unmatched programming and industry leading customer service to 32
million customers in the U.S. and Latin America. In the U.S.,
DIRECTV offers its 19.9 million customers access to more than 170
HD channels and Dolby-Digital® 5.1 theater-quality sound, access to
exclusive sports programming such as NFL SUNDAY TICKET™, Emmy-
award winning technology and higher customer satisfaction than the
leading cable companies for 11 years running. DIRECTV Latin
America, through its subsidiaries and affiliated companies in
Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin
American countries, leads the pay-TV category in technology,
programming and service, delivering an unrivaled digital television
experience to 12 million customers. DIRECTV sports and
entertainment properties include three Regional Sports Networks
(Northwest, Rocky Mountain and Pittsburgh) as well as a 60 percent
interest in Game Show Network. For the most up-to-date information
on DIRECTV, please visit www.directv.com.
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