DIRECTV and Pandora Create Ultimate In-Home Music Destination
March 07 2012 - 12:00PM
Business Wire
DIRECTV (NASDAQ: DTV), one of the world’s leading providers of
digital television entertainment services, and Pandora (NYSE: P),
the leading personalized radio service, are now giving customers
unlimited access to personalized radio stations that play only the
music they love from the comfort of their homes. Customers can
easily search for their favorite artists, songs or musical genres
and create personalized radio stations by using DIRECTV’s new 1080p
HD Guide, one of the industry’s most intuitive and sophisticated HD
on-screen guides.
DIRECTV customers nationwide with connected HD DVR’s can now
access Pandora at no additional cost by pushing the “Menu” button
on their DIRECTV Remote Controls and selecting the ‘Extras’ option.
Customers will be asked to either create a new Pandora account
online or to activate their existing Pandora account on their
DIRECTV HD DVR. Once activated, Pandora will allow customers to
easily create and listen to personalized radio stations, as well as
play Pandora over the video that they are watching.
“We're thrilled that DIRECTV is making Pandora available to
their customers,” said Ian Geller, Pandora vice president of
Business Development. “Close to 35 percent of all radio listening
takes place in the home and Pandora delivered through the DIRECTV
set-top box allows everyone in the family to easily access and
enjoy music they love through their personalized radio
stations.”
“Pandora offers a unique service that has revolutionized the way
people consume music from their favorite artists,” said Tony
Goncalves, Tony Goncalves, senior vice president, Product
Management, DIRECTV. “The addition of Pandora is just one of dozens
of ways DIRECTV is enhancing our customers’ overall viewing
experience and giving them the most value for their money every
month.”
For additional information on Pandora’s personalized radio
service on DIRECTV, please visit DIRECTV.com/Pandora.
About DIRECTV
DIRECTV (NASDAQ: DTV) is one of the world’s leading providers of
digital television entertainment services delivering a premium
video experience through state-of-the-art technology, unmatched
programming and industry leading customer service to more than 32
million customers in the U.S. and Latin America. In the U.S.,
DIRECTV offers its more than 19.8 million customers access to more
than 170 HD channels and Dolby-Digital® 5.1 theater-quality sound,
access to exclusive sports programming such as NFL SUNDAY TICKET™,
Emmy-award winning technology and higher customer satisfaction than
the leading cable companies for ten years running. DIRECTV Latin
America, through its subsidiaries and affiliated companies in
Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin
American countries, leads the pay-TV category in technology,
programming and service, delivering an unrivaled digital television
experience to more than 12 million customers. DIRECTV sports and
entertainment properties include three Regional Sports Networks
(Northwest, Rocky Mountain and Pittsburgh) as well as a 60 percent
interest in Game Show Network. For the most up-to-date information
on DIRECTV, please visit www.directv.com.
About Pandora
Pandora gives people music they love anytime, anywhere, through
connected devices. (OK, we've added comedy as well so we're also up
for playing some jokes you'll love.) Personalized stations launch
instantly with the input of a single "seed" – a favorite artist,
song or genre. The Music Genome Project®, a deeply detailed,
hand-built musical taxonomy, powers Pandora's personalization –
using musicological "DNA" and constant listener feedback to craft
personalized stations from a growing collection of hundreds of
thousands of recordings. Tens of millions of people in the United
States turn on Pandora to hear music they love.
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