DIRECTV Dominates Super Bowl Weekend with Two All Star Events on Saturday, Feb. 4
January 17 2012 - 1:23PM
Business Wire
Known to race car fans as home of the world’s largest spectator
sporting event, Indianapolis will gain yet another distinction when
Victory Field is converted into the world’s largest indoor
beach on Super Bowl Weekend. A-list celebrities, NFL athletes and
thousands of spectators will converge on over one million pounds of
freshly poured sand to take part in DIRECTV’s Sixth Annual
Celebrity Beach Bowl, presented by SPIKE TV, on Saturday,
Feb. 4. The game and performance will air live on over 25
networks including DIRECTV’s Audience Network, DIRECTV’s n3D and
all of DIRECTV’s and Fox Sports Network’s Regional Sports
Networks.
The DIRECTV Celebrity Beach Bowl has become one of the
must-attend events of Super Bowl weekend, with Hollywood’s
brightest stars competing against NFL greats in a no-holds-barred
flag football game in front of thousands of fervent fans. The
action will take place in a specially constructed 10,000-seat
stadium, complete with a regulation size sand-filled football field
and concert stage. Immediately following the game and trophy
presentation, the crowd will fill the beach for a concert presented
by Palladia HD featuring GRAMMY Award- nominated band, The
Fray, performing songs from their upcoming album Scars and
Stories.
The day will begin at 1 p.m. EST with a pre-game show hosted by
Dan Patrick and Kevin Frazier, presented by SHOWTIME
®, followed by the game at 2 p.m. when celebrities and athletes
take the field. The DIRECTV Celebrity Beach Bowl will be played
over two, 20-minute halves and the action will be called by
Patrick, entertainment reporter Nancy O’Dell and sideline
reporter Tony Siragusa.
Later that night, the space will be transformed into an upscale
nightclub for the DIRECTV Super Saturday Night hosted by Mark
Cuban’s HDNet and Peyton Manning featuring a musical
performance by Katy Perry. The exclusive, invite only event
will begin at 10 p.m. EST.
Adding to the excitement of Super Bowl Week, The Dan Patrick
Show will be taking the Man Cave on the road and broadcasting
live from Victory Field in its specially designed mobile studio.
Patrick and the Dan-ettes will welcome a who’s who of athletes,
celebrities, Hall of Famers and more throughout the course of the
week leading up to the Big Game. Nick DiPaulo and Artie
Lange will also get in on the action when they broadcast The
Nick and Artie Show live from Scotty’s Brew House in Indy,
applying their manic perspective of the world of sports and
entertainment to all of the week’s happenings.
For a list of celebrities and athletes who took the field in
Dallas for last year’s Celebrity Beach Bowl visit:
www.directv.com/beachbowl
About DIRECTV
DIRECTV (NASDAQ: DTV) is one of the world’s leading providers of
digital television entertainment services delivering a premium
video experience through state-of-the-art technology, unmatched
programming and industry leading customer service to more than 30.8
million customers in the U.S. and Latin America. In the U.S.,
DIRECTV offers its 19.7 million customers access to more than 170
HD channels and Dolby-Digital® 5.1 theater-quality sound, access to
exclusive sports programming such as NFL SUNDAY TICKET™, Emmy-award
winning technology and higher customer satisfaction than the
leading cable companies for 11 years running. DIRECTV Latin
America, through its subsidiaries and affiliated companies in
Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin
American countries, leads the pay-TV category in technology,
programming and service, delivering an unrivaled digital television
experience to more than 11.1 million customers. DIRECTV sports and
entertainment properties include three Regional Sports Networks
(Northwest, Rocky Mountain and Pittsburgh) as well as a 60 percent
interest in Game Show Network. For the most up-to-date information
on DIRECTV, please visit www.directv.com.
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