DIRECTV’s Playbook Includes New Options For Its Exclusive NFL SUNDAY TICKET™ Service
August 17 2011 - 3:15PM
Business Wire
With the NFL season just weeks away from kickoff, DIRECTV is
making its exclusive NFL SUNDAY TICKET™ service available to even
more fans and has added new features to its most popular sports
subscription package that will make the experience of being able to
watch every out-of-market game every Sunday better than ever.
DIRECTV customers in the U.S. will continue to enjoy live
streaming games with NFL SUNDAY TICKET To-Go on more mobile
platforms including for the first time, Motorola’s XOOM and Samsung
Galaxy tablets; Motorola’s Android phones; the iPad, iPhone, iPod
Touch, Blackberry devices with 3G or wifi, Palm Pre/Pixi, and other
Droid-branded phones.
New this year, both current DIRECTV NFL SUNDAY TICKET customers
and fans who can’t get DIRECTV will have the option of watching
their favorite team play every Sunday on TV through the
PlayStation® 3 computer entertainment system.
Also new this year, DIRECTV is partnering with NFL.com to launch
an NFL.com Fantasy Football TV app that will allow NFL.com fantasy
players with connected set-top boxes the unprecedented opportunity
to view their NFL.com Fantasy Football teams and scores directly on
their TV screen while watching every game every Sunday afternoon on
DIRECTV.
Fans can view their fantasy lineups and review their
head-to-head fantasy scores – all on their TV screen. And by
selecting an on-screen “Watch Now” icon assigned to their
fantasy player, the viewer can jump to that player’s game in
progress.
Also this season, fans can tune to a new Mix Channel format for
late afternoon games. DIRECTV will continue to display its
innovative eight-channel Mix when there is a full schedule of
Sunday games, but when there are four or fewer games in the
afternoon TV window, DIRECTV will display a new four-channel mix
featuring larger video cells for enhanced viewing. For more
information on NFL SUNDAY TICKET visit www.directv.com/nfl.
“We are constantly looking at new ways to enhance the NFL
viewing experience and create more value for the loyal fans who
continue to make this our most popular and dynamic sports
subscription service,” said Tony Goncalves, senior vice president,
Product Management for DIRECTV. “With the growth in mobile and
connected consumer electronics devices, we believe it makes sense
to enable viewers to watch their favorite team on more of those
devices, like gaming consoles, whose users include legions of NFL
fans.”
With NFL SUNDAY TICKET To-Go, fans will be able to watch their
favorite team’s out-of-market games every Sunday, no matter where
they are. The browser service is available through directv.com, and
is compatible with PC and Mac computers. In addition to live
streaming video of up to 14 NFL SUNDAY TICKET games every Sunday,
the broadband service will also offer DIRECTV’s RED ZONE CHANNEL®,
game highlights and detailed stats.
About DIRECTV:
DIRECTV (NASDAQ: DTV) is one of the world’s leading providers of
digital television entertainment services delivering a premium
video experience through state-of-the-art technology, unmatched
programming and industry leading customer service to more than 30
million customers in the U.S. and Latin America. In the U.S.,
DIRECTV offers its 19.4 million customers access to more than 170
HD channels and Dolby-Digital® 5.1 theater-quality sound, access to
exclusive sports programming such as NFL SUNDAY TICKET™, Emmy-award
winning technology and higher customer satisfaction than the
leading cable companies for ten years running. DIRECTV Latin
America, through its subsidiaries and affiliated companies in
Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin
American countries, leads the pay-TV category in technology,
programming and service, delivering an unrivaled digital television
experience to more than 10.6 million customers. DIRECTV sports and
entertainment properties include three Regional Sports Networks
(Northwest, Rocky Mountain and Pittsburgh) as well as a 60 percent
interest in Game Show Network. For the most up-to-date information
on DIRECTV, please visit www.directv.com.
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