DIRECTV Hits Historic Milestone: 30 Million Customers
August 04 2011 - 2:09PM
Business Wire
DIRECTV, an upstart satellite TV venture that few thought would
survive in a world dominated by cable companies when it launched in
1994, has surpassed 30 million customers today.
DIRECTV reached the milestone after two years of record-breaking
growth in the Americas, including solid gains in the first half of
this year, maintaining its status as the world’s largest pay TV
service. Since the beginning of Q3 2009, DIRECTV added more than
1.1 million customers in the U.S. – more than any other satellite
or cable provider – ending the second quarter of this year with
more than 19.4 million customers. Since it acquired one million
customers in its first year of service in 1995, DIRECTV U.S. has
reported customer gains for 60 consecutive quarters.
DIRECTV Latin America, sparked by a rapidly growing consumer
class throughout the continent, added more than 2.4 million
customers to the SKY Brasil and DIRECTV platforms over the past two
years. SKY Mexico has nearly doubled in size by adding an
additional 1.8 million customers over the same time frame, bringing
the total, including Mexico, to more than 10.6 million customers in
the region.
“Everyone at DIRECTV can take great pride in this momentous
achievement,” said Mike White, DIRECTV’s Chairman and CEO. “DIRECTV
in the Americas has set new standards for excellence in video
technology, programming and customer service, and established our
brand as synonymous with the best video experience available
anywhere.”
“With our business continuing to explode in Latin America, we
expect to sustain that momentum by taking advantage of our scale,
appealing to the young and rapidly growing middle market of
consumers and leveraging the advanced technology we’ve developed in
the U.S.,” White added. “Demand for DIRECTV service among consumers
in the U.S. is growing stronger as we near the fall selling season,
and we are continuing to surprise and delight our existing
customers with new products and services while actively engaging
those price-sensitive consumers who are looking for both a great
value and a superior video product.
“Finally, I want to congratulate all of our employees, business
partners and loyal customers who contributed to this incredible
success story.”
About DIRECTV:
DIRECTV (NASDAQ: DTV) is one of the world’s leading providers of
digital television entertainment services delivering a premium
video experience through state-of-the-art technology, unmatched
programming and industry leading customer service to more than 30
million customers in the U.S. and Latin America. In the U.S.,
DIRECTV offers its 19.4 million customers access to more than 170
HD channels and Dolby-Digital® 5.1 theater-quality sound, access to
exclusive sports programming such as NFL SUNDAY TICKET™, Emmy-award
winning technology and higher customer satisfaction than the
leading cable companies for ten years running. DIRECTV Latin
America, through its subsidiaries and affiliated companies in
Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin
American countries, leads the pay-TV category in technology,
programming and service, delivering an unrivaled digital television
experience to more than 10.6 million customers. DIRECTV sports and
entertainment properties include three Regional Sports Networks
(Northwest, Rocky Mountain and Pittsburgh) as well as a 60 percent
interest in Game Show Network. For the most up-to-date information
on DIRECTV, please visit www.directv.com.
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