DIRECTV Más™ Imports Perú Mágico To Living Rooms across the U.S.
February 03 2011 - 1:00PM
Business Wire
DIRECTV, the world’s most popular video service, is the first
and only satellite provider to offer Perú Mágico to consumers in
the United States. Perú Mágico is a unique network that offers
news, entertainment, sports and other culturally relevant
programming, straight from Peru. Perú Mágico will be available as
part of the DIRECTV Más™ programming platform.
“From the beginning, we’ve been committed to offering our
DIRECTV Más customers the most relevant programming available,”
said Toby Berlin, vice president of DIRECTV Programming
Acquisitions. “The addition of Perú Mágico will enhance our current
lineup by offering an exciting mix of Peruvian news, entertainment,
sports and cultural programming, bringing Peruvian families even
closer to home.”
“As we continue to expand Perú Mágico’s reach around the globe,
we are very pleased to partner with a premiere service like
DIRECTV, which clearly embraces the high level of content
synonymous with our brand,” said Werner Schuler, CEO of Media
Networks Latin America, S.A.C., a Telefónica Company. “We look
forward to serving DIRECTV Más subscribers with the best
programming Peru has to offer.”
Perú Mágico offers highly-rated programming from PlusTV, an arts
and entertainment channel with live programming content; CMD,
Peru’s leading sports network with exclusive rights to 13
professional Peruvian soccer teams including Universitario de
Deportes and Alianza Lima; and Canal N, Peru’s leading
twenty-four-seven news channel.
Perú Mágico is now available on channel 431. The network is
included in OPTIMO MAS™, MAS ULTRA™ and LO MAXIMO™ packages; it is
also available through the add-on packages En Español and America’s
Plus.
DIRECTV Más provides access to more than 60 Spanish-language
channels* and over 235 English-language channels, all in digital
quality, with the best variety of sports, news, entertainment,
music, and family programming. *Includes English-language broadcast
channels with alternate Spanish-language audio and Sonic Tap Music
channels.
As the leader in soccer, DIRECTV Más also brings viewers GOL TV,
not available on DISH Network, and provides access to more than 325
exclusive games from the European League, La Liga, The UEFA
Champions League, not available through cable or DISH Network. For
more information about DIRECTV Más, please visit www.DIRECTVMas.com
or call 1-866-501-1Más (627).
About DIRECTV
DIRECTV (NASDAQ: DTV) is the world’s most popular video service
delivering state-of-the-art technology, unmatched programming, the
most comprehensive sports packages available and industry leading
customer service to its 27.6 million customers in the U.S. and
Latin America. In the U.S., DIRECTV offers its 19.1 million
customers access to over 160 HD channels and Dolby-Digital® 5.1
theater-quality sound (when available), access to exclusive sports
programming such as NFL SUNDAY TICKET™, award winning technology
like its DIRECTV® DVR Scheduler and higher customer satisfaction
than the leading cable companies for ten years running. DIRECTV
Latin America, through its subsidiaries and affiliated companies in
Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin
American countries, leads the pay-TV category in technology,
programming and service, delivering an unrivaled digital television
experience to 8.5 million customers. DIRECTV sports and
entertainment properties include three Regional Sports Networks
(Northwest, Rocky Mountain and Pittsburgh) as well as a 65 percent
interest in Game Show Network. For the most up-to-date information
on DIRECTV, please call 1-800-DIRECTV or visit directv.com.
About Media Networks Latin
America:
Media Networks Latin America (MNLA) provides data processing
services, content generation and advertising sales to wholesale
clients in Peru, Brazil, Colombia, Venezuela and Chile. This
creates an instrumental infrastructure that allows MNLA's clients
to provide satellite television and satellite-based internet
services to their subscribers. The company, which serves more than
2 million subscribers and has more than 4 million activated set-top
boxes, plans to expand into Central America and Mexico by the end
of this year. MNLA is a subsidiary of Telefónica, one of the
world's largest telecommunications companies by market cap.
Telefónica's, activities are centered mainly on the fixed and
mobile telephony businesses, while its broadband business is the
key growth driver underpinning both. Telefónica operates in 25
countries and its customer base exceeds 264 million globally. The
company's growth strategy is focused on the markets in which it has
a strong foothold: Spain, Europe and Latin America.
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