DIRECTV To Debut First Formula DRIFT Program in 3D; Available Exclusively on n3D™, Powered by Panasonic
January 27 2011 - 2:13PM
Business Wire
DIRECTV is bringing the race track into the living room with the
exclusive 3D broadcast of Formula DRIFT’s “Round 7: Title Fight
Event” on DIRECTV’s 3D channel, n3D™, powered by Panasonic,
channel 103. Beginning Friday, Feb. 4 at 8 p.m. ET/PT, DIRECTV
customers will have access to two, one-hour specials, which will
offer extensive race coverage, behind the scenes footage and
exclusive interviews, all in 3D.
Produced by DIRECTV and Formula DRIFT, the 3D special will
follow the heated action surrounding the final event of Formula
DRIFT’s 2010 season, which was held at the Toyota Speedway in
Irwindale, Calif., last October. The footage will include:
- Complete coverage of the “Title Fight”
season finale, including the final battle between two-time Formula
DRIFT champion Tanner Foust and Vaughn Gittin.
- Exclusive interviews with Formula DRIFT
pro drivers.
- Drifting tips by pro drivers, including
Tanner Foust
- Behind the scenes with Formula DRIFT
owners Jim Liaw and Ryan Sage.
- Coverage of off-the-track action
including fans, vendors, import models and more.
“Watching Formula DRIFT’s championship series at home in 3D will
make every counter steer, plume of smoke and wreck feel like it is
happening in the middle of your living room,” said Chris Long,
senior vice president, Entertainment, DIRECTV. “Our 3D technology
enables us to take what is already an exciting event and make it
even more compelling for viewers to experience at home.”
"This was a very ambitious project given that it is the first of
its kind for the sport of drifting and also taking into
consideration the sheer nature of 3D filming and the nature and
physics of the sport,” said Ryan Sage, vice-president and
co-founder of Formula DRIFT. “DIRECTV came in and really nailed it.
Viewing Formula DRIFT in 3D is probably one of the most visceral
and exciting things to view in the 3D genre right now."
n3D™, powered by Panasonic, is available at no additional
cost to millions of DIRECTV HD customers. In addition to exclusive
3D coverage of special events such as the 2010 MLB All-Star Game
and the 2010 U.S. Open Tennis Championship, n3D customers also have
access to exclusive, original 3D programming such as Guy’s Big Bite
in 3D and Guitar Center Sessions. n3D and DIRECTV CINEMA’s 3D
offerings are all powered by Panasonic.
DIRECTV HD customers received a free software upgrade that
enables them to have access to the 3D channels on DIRECTV. DIRECTV
HD customers will need a 3D television set and 3D glasses to view
3D programming on DIRECTV. For more information on n3D, powered by
Panasonic, please visit: www.DIRECTV.com/3D.
About DIRECTV
DIRECTV (NASDAQ: DTV) is the world's most popular video service
delivering state-of-the-art technology, unmatched programming, the
most comprehensive sports packages available and industry leading
customer service to its more than 27.6 million customers in the
U.S. and Latin America. In the U.S., DIRECTV offers its 19.1
million customers access to 160 HD channels and Dolby-Digital(R)
5.1 theater-quality sound (when available), access to exclusive
sports programming such as NFL SUNDAY TICKET(TM), award winning
technology like its DIRECTV(R) DVR Scheduler and higher customer
satisfaction than the leading cable companies for 10 years running.
DIRECTV Latin America, through its subsidiaries and affiliated
companies in Brazil, Mexico, Argentina, Venezuela, Colombia,
and other Latin American countries, leads the pay-TV category in
technology, programming and service, delivering an unrivaled
digital television experience to 8.5 million customers. DIRECTV
sports and entertainment properties include three Regional Sports
Networks (Northwest, Rocky Mountain and Pittsburgh) as well as a 65
percent interest in Game Show Network. For the most up-to-date
information on DIRECTV, please call 1-800-DIRECTV or visit
DIRECTV.com.
ABOUT FORMULA DRIFT
Entering its eighth season, Formula DRIFT is recognized as the
North American professional drifting championship. Established on
the streets of Japan, drifting has evolved into a worldwide
competitive sport that challenges each driver's driving ability and
vehicle control. Formula DRIFT provides a forum for professional
drifters to compete in 7 events nationwide for the coveted Formula
DRIFT Championship crown. As the first official series in North
America, Formula DRIFT has taken competitive motorsports to the
extreme, attracting fans and car enthusiasts from all walks of life
and establishes itself as the world-wide leader for the Sport. For
a competition schedule and ticket information, visit:
www.formuladrift.com.
ABOUT IMG SPORTS & ENTERTAINMENT
Operating in 30 countries, IMG Sports & Entertainment’s
diverse businesses include: consulting services; event ownership
and management; fashion events and models representation;
licensing; golf course design; and client representation in golf,
tennis, broadcasting, speakers, European football, rugby, cricket,
motor sports, coaching, Olympic and action sports. IMG Academies
are the world's largest, multi-sport training and educational
facilities, delivering world-class training experiences to more
than 12,000 junior, collegiate, adult, and professional athletes
each year. More information is available at: www.imgworld.com.
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