Guy Fieri Brings the Kitchen Into the Next Dimension With ‘Guy’s Big Bite’ In 3D
November 18 2010 - 12:31PM
Business Wire
Just in time to satisfy all of those holiday food cravings,
DIRECTV and Scripps Networks will serve up the first food show to
be broadcast in full 3D, exclusively on DIRECTV’s 3D channel, n3D™,
powered by Panasonic. Premiering on Dec. 4 at 8 p.m. ET/PT, the
co-production features Food Network star Guy Fieri, who will take
food fans’ taste buds into a brand new culinary dimension with his
hit show Guy’s Big Bite in 3D.
n3D™, powered by Panasonic, will offer six new episodes of Guy’s
Big Bite, produced specifically for 3D. These episodes will feature
mouthwatering signature recipes such as, Andouille and Clam
Crostini, Sloppy Joes with Maui Onion Straws, Hoisin Chicken Fold
Ups, Braised Pork Shoulder and Garlic Parmesan Crab. In addition,
beginning on Nov. 27 at 7 p.m. ET, DIRECTV will offer a selection
of The Best of Guy’s Big Bite episodes, available in 2D on
DIRECTV’s The 101® Network. These episodes will feature some of
Guy’s most memorable episodes where he is paired with his son
Hunter, as well as guests from his other hit show Diners, Drive-ins
and Dives, which currently airs on The Food Network.
“If there is ever a time when you want to see programming in 3D
it is watching Guy Fieri work his magic in the kitchen,” said Chris
Long, senior vice president, Entertainment, DIRECTV. “Guy’s Big
Bite looks amazing in HD so in 3D it will literally have viewers
drooling in front of their 3DTVs. This is the first time that we
have worked with a programming partner like Scripps Networks to
develop new 3D content and the experience has been fantastic.”
“We’re interested in seeing how viewers react to our content in
a 3D environment,” said Lynne Costantini, executive vice president,
affiliate sales and marketing for Scripps Networks. “As our
distribution partners begin to explore this new format, it’s
important for us to be involved and support them with our
powerhouse brands, helping them strengthen their connections with
their subscribers and to grow their businesses. DIRECTV is an ideal
partner in this pilot because they had assets they could bring to
the production process.”
Guy Fieri competed on and won season two of The Next Food
Network Star. In addition to Guy's Big Bite, he hosts a variety of
popular shows on Food Network, including Ultimate Recipe Showdown;
Diners, Drive-ins and Dives; and Tailgate Warriors.
DIRECTV’s exclusive 3D channel, n3D™ powered by Panasonic, is
available at no additional cost to millions of DIRECTV HD
customers. In addition to the 2010 MLB All-Star Game, the 2010 U.S.
Open Tennis and ESPN’s 3D coverage of the Summer X Games 16, n3D
customers also have access to exclusive, original 3D programming
such as Guitar Center Sessions with Peter Gabriel and Jane’s
Addiction.
DIRECTV HD customers received a free software upgrade that
enables them to have access to the 3D channels on DIRECTV. DIRECTV
HD customers will need a 3D television set and 3D glasses to view
3D programming on DIRECTV.
About DIRECTV
DIRECTV (NASDAQ:DTV) is the world’s most popular video service
delivering state-of-the-art technology, unmatched programming, the
most comprehensive sports packages available and industry leading
customer service to its more than 27 million customers in the U.S.
and Latin America. In the U.S., DIRECTV offers its 18.9 million
customers access to over 160 HD channels and Dolby-Digital® 5.1
theater-quality sound (when available), access to exclusive sports
programming such as NFL SUNDAY TICKET™, award winning technology
like its DIRECTV® DVR Scheduler and higher customer satisfaction
than the leading cable companies for ten years running. DIRECTV
Latin America, through its subsidiaries and affiliated companies in
Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin
American countries, leads the pay-TV category in technology,
programming and service, delivering an unrivaled digital television
experience to 8.1 million customers. DIRECTV sports and
entertainment properties include three Regional Sports Networks
(Northwest, Rocky Mountain and Pittsburgh) as well as a 65 percent
interest in Game Show Network. For the most up-to-date information
on DIRECTV, please call 1-800-DIRECTV or visit directv.com.
About Scripps Networks
Scripps Networks comprises lifestyle television brands HGTV,
DIY Network, Food Network, Cooking Channel, Travel
Channel and country music network Great American Country
(GAC). Scripps is the dominant media and marketing company in
the home, food and lifestyle categories, developing content for
television and the Internet, where on-air programming complements
an array of broadband video, social media areas and e-commerce
components on companion websites that attract more than 18 million
unique visitors each month. Scripps Networks is an operating unit
of Scripps Networks Interactive Inc. (NYSE: SNI)
If you are a member of the media, please log on to the Scripps
Networks Online Media Center
(http://newsroom.scrippsnetworks.com) for the latest brand news,
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contacts and current research.
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