DIRECTV Launches PASIONES Channel
March 31 2010 - 9:05AM
Business Wire
PASIONES, the 24-hour channel dedicated to “Telenovelas,”
announced today that it is now available to DIRECTV customers
through the DIRECTV Más™ platform, on channel 444.
PASIONES delivers an ideal programming mix and multicultural
strategy, offering “Telenovelas” from top producers representing
multiple countries, such as Brazil, Argentina and Venezuela. The
channel combines the latest hits, which have been ratings leaders,
with the most memorable classics, as well as exclusive access to
“Behind the Scenes” footage.
"The philosophy of PASIONES - to have the best `Telenovelas'
from different countries, the most recognized actors and the best
stories all in one place - has really struck a chord with our
audience," said Juan Pablo Santos, vice president of New Business
for IMAGINA U.S. "We're really committed to satisfying the
`Telenovela' lover with the best and most varied product on the
market."
“DIRECTV is the premier destination for quality, innovative
English- and Spanish-language programming for the Hispanic
community,” said Toby Berlin, vice president of DIRECTV Programming
Acquisitions. “PASIONES fits perfectly into that mix and we are
thrilled to add their ‘Telenovela’ programming to our DIRECTV Más
platform.”
The excellence of PASIONES’s programming lies with the
relentless search for new opportunities and the daily transmission
of eight highly successful “Telenovelas.” The great “Telenovelas”
of today are: Xica da Silva, Chocolate con Pimienta, Pantanal, La
Mujer de Judas, Luciana y Nicolas, Maria Bonita, Don Juan y su
Bella Dama, El Derecho de Nacer and La Baby Sister. The channel
will also premiere Doña Beija, a top Brazilian “Telenovela” that
has been requested by the channel’s audience.
PASIONES is the only “Telenovela” channel with national coverage
targeting a multicultural audience of women and men between 18 and
50 years old. At the same time, PASIONES fosters great artistic
figures such as Fernando Allende, Adela Noriega, Ana de la Reguera,
Christian Meier, Joaquin Furriel, Benjamin Vicuna, Paola Rey and
Taís Araújo, as well as the most prestigious “Telenvoela” writers
such as Walcyr Carrasco and Pedro Divino Rosa.
DIRECTV Más™ offers the widest array of Spanish and
English-language programming available and the latest satellite
technology, all combined to provide viewers with digital-quality
picture and sound at competitive prices. The service provides
access to more than 60* Spanish-language channels including top
programming from Mexico, Central and South America, Puerto Rico,
the Dominican Republic and Spain. DIRECTV Más™ programming offers
sports, movies, music, news and educational networks, and access to
more than 235 English-language channels of DIRECTV® programming,
featuring the largest selection of pay per view choices and sports
programming available. For pricing please visit www.DIRECTVMás.com
or call 1-866-501-1Más (627).
About Pasiones
Pasiones is a television channel operated by the production
company Imagina U.S., which has an extensive and successful track
record in launching television channels, with direct access to
primary programmers and to an infrastructure with the latest
technology in both the U.S. and in Latin America. For more
information please visit: www.tvpasiones.com.
About Imagina US
Imagina US operates through its subsidiaries Promofilm dedicated
to the production of content and TV formats, and Media World, a
division focused on the development and distribution of thematic
channels, exploitation rights and technical services in the
audiovisual field. For more information please visit:
www.imaginaus.com.
About DIRECTV
DIRECTV (NASDAQ: DTV) is the world’s most popular video service
delivering state-of-the-art technology, unmatched programming, the
most comprehensive sports packages available and industry leading
customer service to its more than 25 million customers in the U.S.
and Latin America. In the U.S., DIRECTV offers its 18.56 million
customers more than 130 HD channels and Dolby-Digital® 5.1
theater-quality sound (when available), access to exclusive sports
programming such as NFL SUNDAY TICKET™, award winning technology
like its DIRECTV® DVR Scheduler and higher customer satisfaction
than the leading cable companies for nine years running. DIRECTV
Latin America, through its subsidiaries and affiliated companies in
Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin
American countries, leads the pay-TV category in technology,
programming and service, delivering an unrivaled digital television
experience to 6.5 million customers. DIRECTV sports and
entertainment properties include three Regional Sports Networks
(Northwest, Rocky Mountain and Pittsburgh) as well as a 65 percent
interest in Game Show Network. For the most up-to-date information
on DIRECTV, please call 1-800-DIRECTV or visit directv.com.
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