ADDING MULTIMEDIA DIRECTV and VERSUS Reach Carriage Agreement; Sports Net Returns to DIRECTV Lineup Today
March 15 2010 - 5:01PM
Business Wire
DIRECTV and Comcast have reached an agreement to return VERSUS
to the DIRECTV programming lineup today. The terms of the deal were
not disclosed.
VERSUS will return to the same DIRECTV programming packages it
was in at the end of August 2009.
“We are pleased that both sides were able to work out a
satisfactory deal to bring this programming back to our customers,”
said Derek Chang, executive vice president, Content Strategy and
Development, DIRECTV.
"We're excited that we were able to come to a fair agreement
that puts VERSUS back in millions of homes with DIRECTV in time for
our busy spring programming schedule," said Jamie Davis, president
of VERSUS. "We look forward to super-serving these fans with NHL
regular-season and playoff coverage, our first live UFC event and
much more."
About VERSUS
VERSUS, the fastest growing sports cable network in the country,
prides itself on super-serving passionate sports fans across all
platforms (VERSUS.com, VERSUS on Demand and VERSUS HD). The network
is the cable television home of the National Hockey League (NHL),
IZOD IndyCar Series, Tour de France, World Extreme Cagefighting
(WEC) and Professional Bull Riders (PBR). VERSUS also has
partnerships with top sports leagues such as NASCAR, NBA and UFC
and airs collegiate sports featuring nationally-ranked teams from
top conferences such as the Pac-10, Big 12 and Mountain West. The
network is also home to the best outdoor programming on television
and airs original programs not available anywhere else, including
The Daily Line, Sports Soup and Sports Jobs with Junior Seau.
VERSUS, a wholly owned company of Comcast Corporation (NASDAQ:
CMCSA, CMCSK), is distributed via cable systems and satellite
operators throughout the United States.
About DIRECTV
DIRECTV (NASDAQ: DTV) is the world’s most popular video service
delivering state-of-the-art technology, unmatched programming, the
most comprehensive sports packages available and industry leading
customer service to its more than 25 million customers in the U.S.
and Latin America. In the U.S., DIRECTV offers its 18.56 million
customers the capacity for more than 200 HD channels in Dolby 5.1
theater-quality sound, access to exclusive sports programming such
as NFL SUNDAY TICKET™, award winning technology like its DIRECTV®
DVR Scheduler and higher customer satisfaction than the leading
cable companies for nine years running. DIRECTV Latin America,
through its subsidiaries and affiliated companies in Brazil,
Mexico, Argentina, Venezuela, Colombia, and other Latin American
countries, leads the pay-TV category in technology, programming and
service, delivering an unrivaled digital television experience to
6.5 million customers. DIRECTV sports and entertainment properties
include three Regional Sports Networks (Northwest, Rocky Mountain
and Pittsburgh) as well as a 65 percent interest in Game Show
Network. For the most up-to-date information on DIRECTV, please
call 1-800-DIRECTV or visit directv.com.
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