DIRECTV Premieres ‘Pirate Radio’ More Than A Month Before DVD Release
March 11 2010 - 6:00AM
Business Wire
DIRECTV Cinema™, the ultimate in-home movie experience, will
premiere the motion picture, Pirate Radio, to DIRECTV customers
more than a month before the film’s DVD release date. Beginning
today, customers will have access to the ensemble comedy with an
all-star cast including Academy Award winners Philip Seymour
Hoffman and Emma Thompson – at the click of a button from the
comfort of their couch.
Written and directed by Richard Curtis, Pirate Radio tells the
true story of a band of rogue radio DJs that captivated Britain in
the 1960s, blasting rock and pop music from a boat off-shore in
direct defiance of the government. Dubbed ‘pirate radio,’ the
non-stop underground broadcast reached nearly half the UK's
population and helped deliver the music that has defined a
generation. The movie will be available to DIRECTV customers in
crisp HD* or in standard-definition (SD). Pricing starts as low as
$4.99, for SD, on the DIRECTV Cinema and DIRECTV on Demand
platforms.
“DIRECTV Cinema strives to deliver the highest-quality movie
experience by offering unique content that is above-and-beyond what
consumers find on the usual pay-per-view platform,” said Sarah
Lyons, vice president of Marketing for DIRECTV. “DIRECTV is
thrilled to continue raising the bar with Pirate Radio, by offering
it to our customers more than a month before the film’s DVD
release. We will continue to deliver an unmatched in-home movie
experience that can only be found on DIRECTV.”
The DVD release of Pirate Radio is currently scheduled for April
13. However, it debuts on DIRECTV Cinema more than a month earlier,
on March 11. For more information on movies available through the
DIRECTV Cinema platform, visit directv.com/cinema.
* HD equipment and HD Access fee are required.
About DIRECTV
DIRECTV (NASDAQ: DTV) is the world’s most popular video service
delivering state-of-the-art technology, unmatched programming, the
most comprehensive sports packages available and industry leading
customer service to its more than 25 million customers in the U.S.
and Latin America. In the U.S., DIRECTV offers its more than 18.5
million customers the capacity for more than 200 HD channels in
Dolby 5.1 theater-quality sound, access to exclusive sports
programming such as NFL SUNDAY TICKET™, award winning technology
like its DIRECTV® DVR Scheduler and higher customer satisfaction
than the leading cable companies for nine years running. DIRECTV
Latin America, through its subsidiaries and affiliated companies in
Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin
American countries, leads the pay-TV category in technology,
programming and service, delivering an unrivaled digital television
experience to 6.5 million customers. DIRECTV sports and
entertainment properties include three Regional Sports Networks
(Northwest, Rocky Mountain and Pittsburgh) as well as a 65 percent
interest in Game Show Network. For the most up-to-date information
on DIRECTV, please call 1-800-DIRECTV or visit directv.com.
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