Parents Rejoice; DIRECTV Is First To Deliver Easy-To-Understand On-Screen TV Ratings From Common Sense Media
February 24 2010 - 2:03PM
Business Wire
This spring, parents across the country can turn to DIRECTV, the
first video distributor to offer Common Sense Media’s age-based
content reviews on its TV programming guide. This service provides
parents with easy access to detailed, age-based information and
reviews so they can make the right programming choices for their
families.
DIRECTV and Common Sense Media have been making kid-friendly
ratings information available on directv.com, since early last
year. Now, DIRECTV customers will be able to easily access this
important information on the electronic program guide by simply
clicking the “info” button on their remote control. At this
critical point of decision, parents will have access to Common
Sense Media’s helpful information on the program’s violence, sexual
content, positive messages, topics for family discussion and
more.
Based on childhood development criteria, Common Sense Media's
age-based ratings system helps parents make decisions about which
movies, video games, TV shows, Web sites, books, and music are
right for their families. The Common Sense Media ratings
information complements traditional ratings services by providing
more detailed, easy-to-understand information.
“DIRECTV believes that finding appropriate TV choices for your
kids should be simple and straightforward,” said Eric Shanks,
executive vice president, DIRECTV Entertainment. “Common Sense
Media reviews go well beyond the current TV ratings system and
actually give parents the information to make decisions about the
TV choices in their home. Not only does it give practical
information about individual TV shows, but it also presents ideas
of how to discuss the shows or movies with your kids. We’re proud
that DIRECTV is the first TV provider to deliver this service to
its customers.”
"We applaud DIRECTV for being the first to integrate our ratings
into their on-screen guide,” said Anne Zehren, president and COO of
Common Sense Media. “We hope it will inspire other distributors to
be proactive in helping parents determine what’s appropriate for
their kids right at the point of decision. Our goal at Common Sense
is to empower parents with the tools and information they need to
help kids get the best – and avoid the worst – of media and
entertainment. DIRECTV has done a great job championing that
mission.”
Customers can continue to access ratings information on
directv.com by clicking on a TV show or movie title on the
directv.com programming guide and use the “Parental Ratings” tab to
link directly to the Common Sense Media information. After
reviewing the ratings, parents can use DIRECTV’s DVR Scheduler by
simply clicking on the “record to receiver” tab and scheduling the
program to record on their DVR at home – only at directv.com.
DIRECTV, the world’s most popular television service, and Common
Sense Media, the nation's leading nonpartisan,
nonprofit organization dedicated to improving families’
experiences with media and entertainment, formed a partnership
early last year that is helping millions of DIRECTV’s customers
find age-appropriate programming for their families.
About DIRECTV
DIRECTV (NASDAQ: DTV) is the world’s most popular video service
delivering state-of-the-art technology, unmatched programming, the
most comprehensive sports packages available and industry leading
customer service to its more than 25 million customers in the U.S.
and Latin America. In the U.S., DIRECTV offers its 18.56 million
customers the capacity for more than 200 HD channels in Dolby 5.1
theater-quality sound, access to exclusive sports programming such
as NFL SUNDAY TICKET™, award winning technology like its DIRECTV®
DVR Scheduler and higher customer satisfaction than the leading
cable companies for nine years running. DIRECTV Latin America,
through its subsidiaries and affiliated companies in Brazil,
Mexico, Argentina, Venezuela, Colombia, and other Latin American
countries, leads the pay-TV category in technology, programming and
service, delivering an unrivaled digital television experience to
6.5 million customers. DIRECTV sports and entertainment properties
include three Regional Sports Networks (Northwest, Rocky Mountain
and Pittsburgh) as well as a 65 percent interest in Game Show
Network. For the most up-to-date information on DIRECTV, please
call 1-800-DIRECTV or visit directv.com.
About Common Sense Media
Common Sense Media is dedicated to
improving the lives of kids and families by providing the
trustworthy information, education, and independent voice they need
to thrive in a world of media and technology. We exist because our
kids are growing up in a culture that profoundly impacts their
physical, social, and emotional well-being. We provide families
with the advice and media reviews they need in order to make the
best choices for their children. Through our education programs and
policy efforts, Common Sense Media empowers parents, educators, and
young people to become knowledgeable and responsible digital
citizens. For more information, go to: www.commonsense.org.
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