DIRECTV Names Michael White as New President and CEO
November 18 2009 - 1:26PM
Business Wire
DIRECTV, the world’s leading provider of digital television
services, today named Michael White as its new President and CEO.
White announced in September that he will retire later this year
from his current position as CEO of PepsiCo International and vice
chairman of PepsiCo. He will assume his new role at DIRECTV
beginning Jan. 1, 2010, and has also joined DIRECTV’s Board of
Directors. John Malone, Chairman of the DIRECTV Board, made the
announcement today.
“After a very thorough search, we have found an exceptional
leader with a sustained track record of success, profitably growing
businesses and a reputation for making the impossible possible,”
said Malone. “Mike also brings the highest degree of leadership,
innovation and passion to the table – all qualities that will help
drive DIRECTV’s performance in the coming years. I look forward to
watching him build on DIRECTV’s success and lead the company to an
exciting new future.”
Malone added, “I’d also like to thank Larry Hunter for filling
the role of interim CEO since June. He and the entire management
team have done an incredible job of keeping the business running
smoothly during the past six months and we are lucky to have such
an experienced executive team.”
Since joining PepsiCo in 1990 as vice president of planning for
Frito-Lay North America (FLNA), White has held many senior
positions there, including CFO of FLNA, executive vice president
and CFO of Frito-Lay International, CFO of Pepsi-Cola Company
worldwide and CFO of PepsiCo.
During that time he led a transformation of PepsiCo’s
international business and has helped engineer numerous
acquisitions, including the pending agreements to acquire the
company's two largest bottlers, the Pepsi Bottling Group and
PepsiAmericas. Prior to PepsiCo, White also held executive
positions at Avon Products, Inc., Bain & Company and Arthur
Andersen & Co.
“This is an exciting time to be taking the reins at DIRECTV,”
said White. “It’s a great company with the best television service
and a strong brand, offering plenty of opportunities and challenges
and I can’t wait to meet both head on. I look forward to working
with the talented management team and employees as we continue to
grow the business, delight the customer and further distance
DIRECTV’s leadership position.”
About DIRECTV
Group
The DIRECTV Group (DTV) is the world’s leading provider of
digital television entertainment services. Through its subsidiaries
and affiliated companies in the United States, Brazil, Mexico and
other countries in Latin America, the DIRECTV Group provides
digital television service to more than 18.4 million customers in
the United States and over 6.1 million customers in Latin
America.
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