IHOP® Launches ‘Pancake Support,’ Offering Soft, Fluffy Pancakes to Guests Who Might Need a Pancake
June 29 2021 - 9:00AM
Business Wire
Pancake
Support Will Launch Timed to the Brand’s new “We Could All Use a
Pancake” Campaign, Offering Comfort and Soft Pancakes After a Year
Like no Other
Beginning today, IHOP® restaurants are on a mission to turn a
year’s worth of frowns upside down through much-needed Pancake
Support, a Twitter resource solely focused on coming together over
the comfort and warmth of pancakes. After a year like no other,
IHOP recently launched its new creative campaign, “We Could All Use
A Pancake,” which is designed to welcome guests back and celebrate
IHOP’s strongly-held belief that those little circles of yumminess
have the power to bring us together and put a smile on our faces –
something we’ve all been missing over the past year.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20210629005709/en/
Chrishell Stause (Photo: Business
Wire)
To celebrate the new campaign, and the reopening of restaurants
across the country, guests who could use a pancake are able to
Tweet at @IHOP for Pancake Support with the hashtag
#INeedPancakeSupport with stories from quarantine misadventures,
work from home fails, funny mishaps or reasons why you just might
need a pancake, in exchange for some free fluffy IHOP pancakes and
other types of pancake giveaways.
To kick-off Pancake Support, the brand is partnering with
Chrishell Stause who is in need of her own Pancake Support. The
star is recounting her cha-cha chagrin and disappointing
elimination from a very public dance show. Following a misstep on
national television, the real estate mogul's dreams of the glittery
trophy waltzed away as judges announced her lowest score of the
evening, ultimately leading to Stause’s elimination from the
competition.
“After weeks of training, dancing and competing, I was sad to
leave the competition, my friends and my shot at the famed trophy,”
said Stause. “The next morning, I was reliving the elimination
during morning interviews, and all I wanted to do was stay home
with breakfast in bed with a plate of IHOP blueberry pancakes and
binging my favorite daytime soaps. When life throws not-so-serious
curveballs, sometimes you need to embrace it, and laugh it off with
the support of your friends, and let’s be honest, pancakes always
make everything better! Give me soft, fluffy pancakes and I can get
over anything."
IHOP’s Pancake Support is a tongue-in-cheek campaign to
spotlight everyday moments, fails and real-life funny follies
overtaking newsfeeds and social feeds this past year. The brand is
also partnering with a few real-life folks who could use a pancake
including the model Nivine Jay who turned down a famous actor on a
dating app thinking it was fake (it wasn't) and even the IHOP
hostess who didn't recognize a celebrity when he showed up for
all-you-can-drink Milkshakes.
“After a year that can only be described as challenging, we are
ready to reconnect with our guests, smile and laugh together over
delicious food including pancakes, omelettes, burgers and the rest
IHOP has to offer,” said Kieran Donahue, Chief Marketing Officer,
IHOP. “We invite everyone to come together under our blue roof over
some feel-good food and warm smiles. At IHOP, we have plenty of
both to go around.”
For more information, follow @IHOP on Twitter and Instagram.
Twitter is not affiliated with, or a sponsor of, this
campaign.
ABOUT INTERNATIONAL HOUSE OF PANCAKES, LLC
For more than 62 years, IHOP has been a leader, innovator and
expert in all things breakfast, any time of day. The chain offers
65 different signature, fresh, made-to-order breakfast options, a
wide selection of popular lunch and dinner items, including
Ultimate Steakburgers. IHOP restaurants offer guests an affordable,
everyday dining experience with warm and friendly service. As of
December 31, 2020, there are 1,772 IHOP restaurants around the
world, including restaurants in all 50 states and the District of
Columbia, Puerto Rico and Guam as well as Canada, Ecuador, India,
Mexico, Pakistan, Panama, Peru, the Kingdom of Saudi Arabia, and
Thailand. IHOP restaurants are franchised by affiliates of
Glendale, Calif.-based Dine Brands Global, Inc. (NYSE: DIN).
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210629005709/en/
Candice Jacobson IHOP Communications Media@IHOP.com
or
Liz Duggan DeVries Global on behalf of IHOP
eduggan@devriesglobal.com
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