CORRECTING and REPLACING UGG Partners with Global Fashion Muse Alexa Chung to Art Direct the Launch of the New Classic
October 07 2016 - 10:14AM
Business Wire
Fifth paragraph, first sentence should read:
“I’ve always appreciated classic items of clothing, and always
been drawn to things that have a perennial
appeal, and I would say the UGG Classic boot
possesses that quality. (Instead of “I’ve always appreciated
classic items of clothing and always been drawn to things that have
a perineal appeal, and I would say the UGG Classic boot possesses
that quality.)
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20161007005176/en/
Alexa Chung and Stella Greenspan on set
with UGG (Photo: Business Wire)
The corrected release reads:
UGG PARTNERS WITH GLOBAL FASHION MUSE ALEXA
CHUNG TO ART DIRECT THE LAUNCH OF THE NEW CLASSIC
UGG® (a division of Deckers Brands, NYSE: DECK) announces its
first ever creative brand partnership with Alexa Chung to honour
the iconic Classic boot and celebrate the launch of the Classic
II boot.
Alexa’s involvement extends outside her usual role in front of
the lens and sees her express her creative talent
behind-the-scenes. As Art Director, Alexa oversaw the entire shoot
from concept, to crew, to cast, focusing on the Classic boot and
delivering a contemporary sensibility for the Classic boot today.
UGG® has harnessed Alexa’s unique eye for style and her breadth of
creative friends to establish a natural partnership.
Set in New York, a series of portraits capture a group of women
within the creative industry who are celebrated for their
individual style, have a strong sense of self and enjoy a close
relationship with Alexa. As a result, the images reflect the lives
of inspirational women and their modern wardrobe, allowing the
photographer to capture true moments. Alexa’s love for heritage
pieces and originality laid the foundation for the focus on the
UGG® Classic styles while also exposing the individualism and
spirit of each woman.
Each portrait was shot by photographer Ben Rayner, who has
previously worked with Tommy Hilfiger, ASAP Rocky, Mo and Dev
Hynes. Stylist Stella Greenspan, formerly Grace Coddington’s
assistant, worked alongside Alexa with Blake Erik and Charlotte Day
styling hair and make-up respectively.
Quote from Alexa:“I’ve always
appreciated classic items of clothing, and always been drawn
to things that have a perennial appeal, and I would
say the UGG Classic boot possesses that quality.
I loved art directing for UGG as it gave me the
opportunity to work alongside and marry together some of the people
in my life I find most inspiring with a team of talented pals to
capture both their spirit and the easy going nature of the
brand.”
Quote from UGG®:“As UGG continues to cement its
position in the world of fashion, partnering with a creative as
globally revered as Alexa was a natural step in the brand’s
evolution,” said Alice Hampton, Senior Director of Global PR for
UGG®. “Alexa’s iconic perspective and creative aesthetic made her
the perfect partner to capture the new Classic in a modern,
contemporary, and yet very real way.”
Notes to Editors: Download high res images
of the full campaign from the link
below:https://we.tl/I8ihgUzIcr
About the UGG® brand
Founded in 1978 in California, UGG® has built a reputation on
luxury and comfort by using only the finest materials in the world,
employing the highest standards of craftsmanship, and delivering
new and innovative styles. Recognized as a premium lifestyle brand
with more than $1 billion in annual sales, UGG® offering include:
men’s, women’s and kid’s footwear as well as loungewear, outerwear,
home products, cold weather accessories and handbags. The brand’s
concept and outlet stores offer the ultimate brand experience with
150 locations worldwide, including New York, San Francisco, Los
Angeles, Paris, London, Tokyo, Shanghai and Beijing. For more
information please visit www.ugg.com/uk @UGGinEurope
About Deckers Brands
Deckers Brands is a global leader in designing, marketing and
distributing innovative footwear, apparel and accessories developed
for both everyday casual lifestyle use and high performance
activities. The Company’s portfolio of brands includes UGG®, Teva®,
Sanuk®, Ahnu®, HOKA ONE® and Koolaburra®. Deckers Brands products
are sold in more than 50 countries and territories through select
department and specialty stores, 154 Company-owned and operated
retail stores, and select online stores, including Company-owned
websites. Deckers Brands has a 40-year history of building niche
footwear brands into lifestyle market leaders attracting millions
of loyal consumers globally. For more information, please visit
www.deckers.com.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20161007005176/en/
UGG® PR ManagerLindsey DiCola212-247-8552 X
2773lindsey.dicola@deckers.comorUGG® PR AssociateMatthew
Magnin212-247-8552 X 2772matthew.magnin@deckers.com
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