The Container Store Elevates its College Business Through Partnership with Dormify
June 22 2023 - 8:00AM
Business Wire
Organization destination partners with top dorm
decor brand for a shop-in-shop experience featuring the ultimate
assortment of college essentials
The Container Store Group, Inc. (NYSE: TCS), the leading
specialty retailer of organizing solutions, custom spaces, and
in-home services, and Dormify, the one-stop online shop for dorm
décor, announce an expansion of their back-to-college partnership.
This summer, customers shopping for college can visit one of 40
locations of The Container Store and shop Dormify’s on-trend decor
and bedding alongside The Container Store’s reimagined college
product assortment.
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Through September 4, The Container Store locations in Austin,
Costa Mesa, Houston, Nashville, and New York City feature an
exclusive Dormify shop-in-shop experience, offering a curated
assortment of Dormify’s exclusive, on-trend bedding and décor
items, such as mix-and-match Twin XL bedding, innovative charging
headboards, pillows, throw blankets, and wall art. Thirty-five
additional store locations feature Dormify displays so customers
can experience products in person before purchasing online. More
than 90 products from Dormify are available to shop online at
containerstore.com.
“The partnership with Dormify allows us to offer stylish
bedding, headboards, throw blankets, and décor directly to our
customers in a way The Container Store has never done before,” said
Chief Merchandising Officer of The Container Store, Stacey Shively.
“We have an increased focus on complementary products to the
storage and organization offerings our customers love, and this
year college shoppers can find everything they need at The
Container Store to set up functional college living spaces that are
uniquely their own.”
“We’re thrilled that students and families have the opportunity
to shop for our products in person at The Container Store in
markets that are home to so many colleges and universities,” said
Amanda Zuckerman, Co-founder and President of Dormify. “With
Pinterest pins for ‘dorm room ideas’ topping 14 million, it’s clear
that college-bound Gen Zers are looking for inspiration and
functional designs that let them express their individuality. We’re
excited about our collaboration with The Container Store and to
offer these students a curated selection of our best-sellers
through our first-ever shop-in-shop experience.”
To celebrate the partnership, Dormify and The Container Store
will host a giveaway on Instagram. In addition, Dormify will
activate college brand ambassadors in markets where The Container
Store is hosting a Dormify shop-in-shop. These ambassadors will
share their top dorm essentials, move-in tips, and advice on where
to shop at the last minute for dorm décor, bedding and more.
College-bound students and their parents can also sign up to
receive 25% off their purchases from The Container Store both
in-store and online through September 4 by texting “CLASS” to
22922. Terms and conditions apply, see containerstore.com for
details.
About The Container Store
The Container Store Group, Inc. (NYSE: TCS) is the nation’s
leading specialty retailer of organizing solutions, custom spaces,
and in-home services – a concept they originated in 1978. Today,
with locations nationwide, the retailer offers more than 10,000
products designed to transform lives through the power of
organization.
Visit www.containerstore.com for more information about
products, store locations, services offered and real-life
inspiration.
Follow The Container Store on Facebook, Twitter, Instagram,
TikTok, YouTube, Pinterest and LinkedIn.
About Dormify
Dormify is a college lifestyle and small-space decorating
destination for the style-obsessed. Dormify simplifies the shopping
experience for college students and post-grads by curating and
creating exclusive products designed for small-space living without
sacrificing style. Founded by Amanda Zuckerman and her mom, Karen,
in 2011 when Amanda was in college, Dormify has become a trusted
resource that makes outfitting your college dorm or apartment with
everything you need (and want) stress-free and fun. Dormify has
been highlighted by The New York Times, The Washington Post, Good
Morning America, and The TODAY Show, and co-founder Amanda
Zuckerman was named to Forbes “30 Under 30” list.
To learn more, visit Dormify.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20230622306296/en/
Investors: ICR, Inc. Farah Soi/Caitlin Churchill,
203-682-8200 Farah.Soi@icrinc.com Caitlin.Churchill@icrinc.com
Media: The Container Store Group, Inc. Katelyn Clinton,
972-538-6000 publicrelations@containerstore.com
Dormify, Inc. Berns Communications Group Alissa Heumann
aheumann@bcg-pr.com
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