MELVILLE, N.Y., Jan. 6, 2021 /PRNewswire/ -- Canon U.S.A., Inc., a leader in digital imaging
solutions, has thrived by creating innovative consumer electronics
and solutions that bring mutual benefits to consumers, businesses
and industries. 2021 presents a year of hope and opportunity,
following a year of unprecedented limitations. At CES 2021, Canon
is premiering an interactive digital experience through five
unexpected experiences and innovation cornerstones to celebrate how
people can use Canon products and solutions to help redefine the
limits they face. Attendees can be inspired to transcend limits by
capturing the marvels of space, the splendor of wildlife, and the
nostalgia of a lost iconic sports setting.
"2020 was a year filled with limits. We were all faced with
looking at our daily lives and figuring out the best paths to
complete our professional work and responsibilities to our
families," said Kazuto Ogawa,
president and CEO, Canon U.S.A.,
Inc. "As we catapult into 2021, we are presented with a unique
opportunity to redefine our limits. At CES, Canon is excited to
share how our technologies, solutions and products can inspire and
offer a chance to collaborate on a better future."
Canon's five-cornerstone immersive experience at CES 2021
consists of the following:
Canon Redefines How We See Our Planet
CES attendees
can join astronaut Marsha Ivins in a
recreation of space to discover Canon's compact imaging satellites,
the CE-SAT-1 and 2B, and see how
these cost-efficient, high-resolution satellites are making space
imaging more accessible. As attendees navigate different locations
around the world, using high-resolution images from the CE-SAT-1,
they can take their own snapshots and save their favorites as
backgrounds for their compatible mobile device. In addition to
lending her voice to the experience, astronaut Marsha Ivins is also taking part in a
pre-recorded Canon hosted panel discussion, accessible through the
cornerstone, with fellow astronaut and filmmaker Colonel
Terry Virts, where they'll discuss
the profound impact space imaging has on humanity and our
planet.
Canon Redefines How We Experience Sports &
Entertainment
In 2020, fans were forced to watch sports and
entertainment from their screens. Now, Canon's Volumetric Video
System is set to change the ways we experience our favorite
events and sports, by allowing us to view the action from unlimited
angles. To showcase the capabilities of Canon's Volumetric Video
Studio in Kawasaki, Canon is
bringing CES visitors back to Love Park, the legendary Philadelphia skateboarding haven, to witness
up-and-coming skateboarders Yuto Watanabe and Kyonosuke Yamashita
skate this long-lost location. Together with world-renowned
skateboarding photographer and new Canon Explorer of Light
Atiba Jefferson, the skateboarding
action at Love Park was resurrected and captured in a way that has
never been seen before to highlight how we redefine the viewing
experience of sports and entertainment.
Canon Redefines the Way We Capture Life
During such an
unparalleled year, it has been harder for people to connect with
the critical wildlife and natural ecosystems that are continuing to
disappear around us. Canon Explorer of Light and renowned wildlife
photographer Charles Glatzer
traveled to snowy Yellowstone National
Park with his EOS R5 camera to photograph the famous
Yellowstone wolves to showcase how the monitoring of the wolves has
helped preserve the national park and its valuable inhabitants.
Through this multi-level interactive experience, attendees will be
able to join Charles on this trip and take control of an EOS R5
camera themselves using some of the mirrorless camera's most
remarkable features, such as animal detection and the coordinated
in-body stabilization.
The experience also highlights Canon printers through a stunning
wildlife photo gallery featuring some of Charles's best Yellowstone
imagery that can be purchased* as high-quality prints,
printed on the Canon imagePROGRAF PRO-1000 and the imagePROGRAF
PRO-4100. Other products from the current Canon line-up, including
the Colorado 1640 and Colorado 1650 printers, are also featured in
an additional product gallery for attendees to experience.
Canon Redefines How We Work Together
In 2020 the whole
world experienced the limits of hybrid and remote work
environments. Canon, with software tools such as the EOS Webcam
Utility and the upcoming AMLOS Camera System, is redefining how we
see, engage and interact with each other through gesture-based
imaging technology. While currently scheduled to be released later
in 2021, attendees can already experience a sample of the AMLOS
Camera System during an interactive video and audio adventure,
where they become Secret Agent Magnolia and use the system to
collaborate with a field operative during an exciting intelligence
mission. All in a day's (virtual) work.
Canon Redefines the Way we Shape the Future
Canon is
driven by its Kyosei philosophy – to collaborate with others
to help create a harmonious planet. Today, Canon is using its
long-standing manufacturing and technology expertise to help
redefine energy, healthcare, food, transportation, and recycling
through its Innovation Lab in Virginia. Through an interactive timeline,
attendees can peek behind the curtain and learn how Canon is
collaborating with Tufts University and
Mori to scale aqueous silks in order to tackle food waste and
plastic pollution. One of the many innovation stories in which
Canon is scaling emerging technologies to benefit the world.
Please visit Canon at the 2021 CES Show and follow Canon
throughout the show on Instagram at @CanonUSA and Twitter at
@CanonUSAimaging. Use #CanonCES2021 to join the conversation and
visit our website at www.usa.canon.com.
About Canon U.S.A.,
Inc.
Canon U.S.A., Inc. is
a leading provider of consumer, business-to-business, and
industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately
$33 billion in global revenue, its
parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S.
patents granted in 2019† and was named one of Fortune
Magazine's World's Most Admired Companies in 2020. Canon
U.S.A. is dedicated to its
Kyosei philosophy of social and environmental
responsibility. To keep apprised of the latest news from Canon
U.S.A., sign up for the Company's
RSS news feed by visiting www.usa.canon.com/rss and follow us on
Twitter @CanonUSA.
† Based on weekly patent counts issued by United States Patent
and Trademark Office.
* Offer valid in U.S.A. only. Order will be shipped
to a street address in the 50 United States or the District of Columbia only. Offer subject to
Canon Online Store Terms of Sale. Dealers, distributors and other
resellers are not eligible for this offer. Offer void where
prohibited, taxed, or restricted.
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SOURCE Canon U.S.A., Inc.