MELVILLE, N.Y., Oct. 1, 2020 /PRNewswire/ -- Canon U.S.A., Inc., a leader in digital imaging
solutions, today announced the addition of five photographers to
its famed Explorers of Light (EOL) program. Lara Jade, Lynsey Weatherspoon, Kahran & Regis Bethencourt (CreativeSoul), and
Atiba Jefferson will join 33 other
photographers in the program. Each photographer brings their own
refreshing blend of art and creativity by capturing life and
culture from perspectives that are uniquely their own.
For more than 25 years, members of Canon's EOL program have
shared their knowledge and vision with the photographic community
and consumers alike. Whether it is photojournalism, fashion,
outdoor and nature, sports, or portraiture, their collective
visions have given us unique perspectives of the world and helped
hone the skills of professional photographers and enthusiasts
through a series of educational initiatives within the program. As
photography has evolved over time, so too has Canon's EOL program,
embracing new talent with new perspectives while honoring the
masters before them with the exclusive title of Canon Legend.
"We are pleased and proud to welcome these talented
photographers to Canon's iconic Explorers of Light program," said
Tatsuro "Tony" Kano, executive vice president and general manager
of the Canon U.S.A., Inc., Imaging
Technologies & Communications Group. "The Canon EOL program is
a platform for some of the most successful and influential
photographers to showcase their vision, knowledge, and know-how
through a variety of educational initiatives. As new generations of
creatives use photography to explore new perspectives on the world,
Canon will continue to provide the support needed to tell their
stories."
Lara Jade: Fashion / Beauty
- About Lara: Lara Jade is a British born fashion
photographer and educator based in NYC. She started her career as a
self-portrait photographer and eventually found her feet in the
fashion and beauty world. She is inspired by feminine strength,
unique beauty, and timeless style.
- Notable clients include Vogue Japan, Harper's Bazaar UK, Bobbi Brown, and Monique Lhuillier.
- What's in Her Bag?: EOS 5DS, EOS 5D Mark IV, RF 50mm
f/1.2, RF 24-70mm f/2.8, EF 85mm f/1.2, EF 50mm f/1.2, EF 24-70mm
f/2.8L II, EF 100mm f/2.8L Macro, Canon Mount Adapter EF-EOS R
- Thoughts on Photography: "Fashion photography
isn't just about selling a product—it's much more than that. You
strive to capture iconic imagery and be a convincing storyteller no
matter the project. There are so many elements that have to be
right to create a successful and memorable fashion image!"
Lynsey Weatherspoon:
Portrait, Editorial
- About Lynsey: Lynsey
Weatherspoon is a portrait and editorial photographer based
in both Atlanta, GA and
Birmingham, AL. Her work has
appeared in The New York Times,
USA Today, NPR, Wall
Street Journal, Washington Post, TIME, ESPN and
ESPN-owned The Undefeated. The fingerprint of heritage can be found
on assignments and personal projects featuring Black Lives Matter,
Gullah Geechee culture, unsung players in the Negro Baseball
League, and the last of dying breed – a shoe cobbler. Her work has
been exhibited at The African American Museum in Philadelphia and Photoville NYC. She is an
awardee of The Lit List, 2018. Her affiliations include Diversify
Photo, Authority Collective, and Women Photograph.
- What's in Her Bag? EOS 5D Mark IV, EOS 5D Mark III, C100
Mark II, EF 24-70mm f/2.8 II, EF70-200mm f/2.8 II, EF 50mm f/1.4,
EF 40mm f/2.8, EF 100mm f/2.8, Speedlite 600EX-RT flash
- Thoughts on Photography: "As a photographer and
artist, my priority is to archive the moment when someone realized
that they were making a difference through their life's journey and
telling their story. Images can be described in such a way that it
affects the hearts of those who see them. In that instance, the
purpose of being a photographer comes full circle."
Kahran / Regis Bethencourt
(CreativeSoul): Cultural Storytellers
- About CollectiveSoul: World-renowned child
photographers, Regis and Kahran Bethencourt are a husband and wife
duo and the imaginative forces behind Atlanta, GA-based CreativeSoul Photography.
The pair gained global recognition with their AfroArt series. The
collection, which showcases the beauty and versatility of afro
hair, was conceived as a way to empower kids of color around the
world. The couple recently authored the coffee table book, "Glory"
which brings to life past, present, and future visions of black
culture. With more than eleven years of working with hundreds of
children, families, and brands, they specialize in child and
lifestyle photography while incorporating authentic visual
storytelling.
- What's in their Bag?: Canon EOS R5, EF 24-70 mm f/2.8L
II, 85mm f/1.8
- Thoughts on Photography: "As artists, we are
constantly responding to the world around us. We don't want to just
question traditional standards of beauty - we want to shatter
them."
Atiba Jefferson:
Sports, Culture, and Portraits
- About Atiba: Atiba
Jefferson is an American photographer. Born in Colorado
Springs he grew up skateboarding there then move to California in 1995, and now is living and
working in Los Angeles, CA.
Although perhaps best known for his 25 years of skateboarding
photography, over the years he has worked for all the major
skateboard publications and now works at Thrasher Magazine. Atiba
has a deep history in basketball as well, being a staff
photographer for the LA Lakers during the Shaq and Kobe years and shooting more SLAM magazine
covers than any other photographer. Other subjects include music
and life in general. Atiba has also photographed for commercial
clients such as Supreme, adidas, Nike, Converse, Reebok, ESPN,
Gatorade, Mountain Dew, Oakley,
Panasonic, Pepsi, Canon, and Netflix.
- What's in His Bag?: EOS R5, EOS R6, G5X Mark II, R 50mm
f/1.2, R 24-70mm f/2.8, EF 70-200mm f/2.8, EF 8-15mm Fisheye f/4,
R/EF lens adaptor, Speedlite 600 EX
- Thoughts on Photography: "What I love the most
about photography is the moment in time you capture that will never
happen again. It's magic. I also believe you are only as good as
your subject so I'm so honored when people allow me to take their
photograph. I see pictures everywhere I look. Photography is in my
blood, which means I haven't really worked a single day in 25
years."
For additional information and samples of work, please visit:
https://www.usa.canon.com/internet/portal/us/home/explore/explorers-of-light
About Canon U.S.A.
Inc.
Canon U.S.A., Inc.,
is a leading provider of consumer, business-to-business, and
industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately
$33 billion in global revenue, its
parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S.
patents granted in 2019† and was named one of Fortune
Magazine's World's Most Admired Companies in 2020. Canon
U.S.A. is dedicated to its
Kyosei philosophy of social and environmental
responsibility. To keep apprised of the latest news from Canon
U.S.A., sign up for the Company's
RSS news feed by visiting www.usa.canon.com/rss and follow us
on Twitter @CanonUSA.
†Based on weekly patent counts issued by United
States Patent and Trademark Office.
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SOURCE Canon U.S.A., Inc.