ALLO Communications Leads On Security by Protecting All Subscribers From Growing Threats of Malware, Viruses, and Attacks With Calix ProtectIQ for Everyone
June 09 2022 - 8:25AM
Business Wire
Using the complete Calix Revenue EDGE platform,
including ProtectIQ in EDGE Suites, ALLO Communications
guards its communities by enabling home network cybersecurity for
all subscribers, increasing average subscriber tenure and customer
lifetime value by 53 percent each
Calix, Inc. (NYSE: CALX) today announced that ALLO
Communications (ALLO) continues to put customers first by
delivering ProtectIQ® home network cybersecurity to all
residential subscribers. Recently the White House recognized ALLO
as a leader in broadband for achievements in closing the digital
divide across their regional footprint. The ALLO solution is
successful because it’s built on the complete Calix Revenue EDGE
platform. With GigaSpire® BLAST systems—integrated with Revenue
EDGE—included in the subscriber’s home, ALLO provides innovative,
differentiated security services using the turnkey offerings in
Revenue EDGE Suites. This innovation drives ALLO’s sustained growth
and delivers top-tier fiber broadband offerings uniformly to its
communities. As a competitive communications and entertainment
provider, the 20-year-old company improves its communities’ digital
safety by pairing secure, managed Wi-Fi with advanced protection
against increasing web threats, intrusions, malware, and viruses.
In less than a year, ALLO’s average subscriber tenure and customer
lifetime value increased 53 percent each because of these valuable
security services. ALLO subscribers using the ALLOIQ app, built on
the customizable CommandIQ® mobile app, yield an average Net
Promoter Score (NPS) of 74—far above the single-digit
telecommunications industry average.
The latest Federal Bureau of Investigation (FBI) Internet Crime
Report revealed that cybercrime complaints increased seven percent
last year and are still rising. ALLO’s response to offer
ProtectIQ for all subscribers prevented 19,000+ digital
threats from entering homes and businesses last month. The
Nebraska-based fiber company continues to ensure the well-being of
its growing subscriber base by:
- Blocking 19,000+ monthly digital threats. ALLO
prioritizes the health of its communities. In 2021, it started
deploying GigaSpire BLAST systems to all subscribers ahead of
adding security services. Accessed through ALLOIQ, every subscriber
needs the critical services in EDGE Suites like home network
cybersecurity from ProtectIQ and advanced parental controls
in ExperienceIQ®. As a result, ALLO is now blocking
thousands of monthly digital threats.
- Driving 41 percent more subscribers to ALLOIQ. The
ALLOIQ app makes it easy for subscribers to take control of their
networks while keeping the ALLO brand front and center. With data
and insights in Calix Marketing Cloud combined with Calix Customer
Success Services (Customer Success), ALLO drove 41 percent more
GigaSpire BLAST subscribers to ALLOIQ in less than a year. This
means higher subscriber satisfaction—subscribers with the app
consistently scored 20+ points higher on satisfaction surveys.
- Increasing lifetime subscriber value by 53 percent.
Based on objective subscriber benefits, ALLO employed Customer
Success to implement best practices. Customer Success toured ALLO’s
locations, hosting a series of Revenue EDGE foundation sessions.
Together, Calix and ALLO created a playbook to increase subscriber
use of ProtectIQ and ExperienceIQ. As a result,
ALLO’s brand reputation continues to grow. Thanks to deeper
subscriber relationships, ALLO saw a 53 percent increase in both
the average subscriber tenure and the customer lifetime value in
less than a year.
“Initially, we were considering home network security as an
upsell, but with how fast threats are growing for the normal
subscriber—illicit governments funding fraud, the growth of
malware, viruses from gangs—we changed our minds,” said Brad
Moline, president at ALLO Communications. “We decided that this is
not a ‘nice to have.’ It is a critical service that every ALLO
subscriber MUST have. Security is vital in today’s online
environment. Even with laptop virus protection, vulnerabilities
exist in home networks. Providing ProtectIQ to 100 percent
of GigaSpire BLAST subscribers is the right thing to do.”
A 13-year Calix partner, ALLO has a longstanding track record of
putting subscribers first. Since its initial founding in Nebraska,
ALLO has rapidly expanded its service, now including communities in
Colorado and Arizona.
“The U.S. president recently tweeted that, while the government
is providing resources and tools to the private sector intended to
thwart cyberattacks, citizens must also take the initiative to
protect themselves—and who better to help than a local
community-focused provider?” said Michael Weening, president and
chief operating officer at Calix. “Local broadband service
providers (BSPs) are best able to help even the most untechnical
subscriber be safe on the internet by stepping up to block digital
threats from entering their homes and businesses. By bringing
security services that protect and foster economic opportunities
for future generations, BSPs can be more than just a fast fiber
pipe and play a vital role in their community. ALLO is the best
example of what an innovative provider can be, transforming and
growing their business for the greater good. They are an ideal
partner that shows the incredible level of success possible for
even the smallest BSP to simplify their business, excite their
subscribers, and grow their value.”
Learn more about how BSPs leverage the full Revenue EDGE
platform to protect their communities and grow their
businesses.
About Calix
Calix, Inc. (NYSE: CALX)—Calix cloud and software platforms
enable service providers of all types and sizes to innovate and
transform. Our customers utilize the real-time data and insights
from Calix platforms to simplify their businesses and deliver
experiences that excite their subscribers. The resulting growth in
subscriber acquisition, loyalty, and revenue create more value for
their businesses and communities. This is the Calix mission; to
enable broadband service providers of all sizes to simplify,
excite, and grow.
This press release contains forward-looking statements that are
based upon management’s current expectations and are inherently
uncertain. Forward-looking statements are based upon information
available to us as of the date of this release, and we assume no
obligation to revise or update any such forward-looking statement
to reflect any event or circumstance after the date of this
release, except as required by law. Actual results and the timing
of events could differ materially from current expectations based
on risks and uncertainties affecting Calix’s business. The reader
is cautioned not to rely on the forward-looking statements
contained in this press release. Additional information on
potential factors that could affect Calix’s results and other risks
and uncertainties are detailed in its quarterly reports on Form
10-Q and Annual Report on Form 10-K filed with the SEC and
available at www.sec.gov.
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version on businesswire.com: https://www.businesswire.com/news/home/20220609005313/en/
Press Inquiries: Alison Crisci 919-353-4323
alison.crisci@calix.com
Investor Inquiries: investorrelations@calix.com
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