COLUMBUS, Ohio, Feb 2, 2021 /PRNewswire/ -- Alliance Data Systems
Corporation (NYSE: ADS), a leading global provider of data-driven
marketing, loyalty and payment solutions today announced its Card
Services business, a provider of market-leading payment products
and digital solutions including Bread® and
Comenity-branded financial services, is introducing a private label
credit card program for Famous Footwear, a leading destination for
family footwear. The Famous Footwear Famously You Rewards Credit
Card™ will be offered exclusively to the approximately 22 million
members of the brand's award-winning loyalty program, Famously You
Rewards, providing accelerated rewards and a compelling first
purchase incentive to attract new cardmembers.
With more than 900 stores throughout the United States and Canada, Famous Footwear is part of Caleres
Inc. (NYSE: CAL), a diverse portfolio of global footwear brands. In
addition to its brick-and-mortar locations, Famous Footwear also
has a robust online presence, capitalizing on recent e-commerce
growth.
Alliance Data will provide its full market-leading Enhanced
Digital Suite, a collection of marketing and credit application
features designed to increase customer engagement and adoption of
payment options. By promoting payments earlier in the shopping
experience, Enhanced Digital Suite empowers customers to make
informed and confident choices when shopping and allows them to
easily apply for and use the Famously You Rewards Credit Card to
fund their purchase at checkout.
"By leveraging the breadth of tools available through our
Enhanced Digital Suite, data analytics features and innovative
capabilities, Famous Footwear makes it easy for its customers to
apply for and, once approved, immediately make purchases online or
in the brand's more than 900 stores," said Val Greer, chief commercial officer, Alliance
Data Card Services. "As customer behaviors shift, we are confident
the Famous Footwear Famously You Rewards Credit Card program will
help Famous Footwear capitalize on digital trends, creating loyalty
and driving sales while serving the brand's most devoted
customers."
As customers increasingly grow to expect convenient, tailored
options while shopping, 95% of brand marketers with loyalty
programs believe it is important to personalize loyalty
communications with rewards balances and notifications.[1] Famous
Footwear's customized credit card value proposition enhances the
value of its existing Famously You Rewards program through
accelerated earning of rewards, first purchase discount and
exclusive cardmember promotions.
"Famous Footwear is focused on building customer relationships
and making shoe shopping easy and convenient, and partnering with
Alliance Data furthers our ability to do that for our loyal
customers," said Mike Edwards,
president of Famous Footwear. "The new benefits added for
cardmembers are fully integrated with our existing Rewards program
developed from customer research. Our long history of rewarding
customers and leveraging consumer insights, coupled with Alliance
Data's longstanding expertise in retail loyalty marketing, means
the Famously You Rewards Credit Card will be a great addition to
the options our customers have to engage with us while
simultaneously contributing to our growth objectives, particularly
online."
[1]
https://knowmoresellmore.com/sites/default/files/2020%20Trends%20Report_Alliance%20Data.pdf
About Alliance Data
Alliance Data® (NYSE: ADS) is a leading provider
of data-driven marketing, loyalty and payment solutions serving
large, consumer-based industries. The Company creates and deploys
customized solutions that measurably change consumer behavior while
driving business growth and profitability for some of today's most
recognizable brands. Alliance Data helps its partners create and
increase customer loyalty across multiple touch points using
traditional, digital, mobile and emerging technologies. A FORTUNE
500 and S&P MidCap 400 company headquartered in Columbus, Ohio, Alliance Data consists of
businesses that together employ over 8,500 associates at more than
50 locations worldwide.
Alliance Data's Card Services business is a comprehensive
provider of market-leading private label, co-brand, general purpose
and business credit card programs, digital payments, including
Bread®, and Comenity-branded financial services.
LoyaltyOne® owns and operates the AIR
MILES® Reward Program, Canada's most
recognized loyalty program,
and Netherlands-based BrandLoyalty, a global provider of
tailor-made loyalty programs for grocers. More information
about Alliance Data can be found at www.AllianceData.com.
Follow Alliance Data on Twitter, Facebook, LinkedIn, Instagram
and YouTube.
About Famous Footwear
Famous Footwear was founded on one simple idea: everyone
deserves to feel the joy that comes from a new pair of shoes. And
today, across the US, Canada and
even online, we make sure families experience that joy with styles
from top brands that'll make everyone feel on top of the world.
You'll find styles for women, men, and kids from favorites like
Nike, Vans, Steve Madden,
Timberlands, Dr. Martens, Converse and many more. Whatever your
style, we want to help you wear it with confidence.
Famous Footwear is part of Caleres Inc. (NYSE: CAL) – a diverse
portfolio of global footwear brands dedicated to helping every
person find the perfect pair of shoes. With a legacy of over 130
years of craftsmanship and passion for fit, Caleres continues their
mission of inspiring people to feel good… feet first.
Forward Looking Statements
This release contains forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933 and Section
21E of the Securities Exchange Act of 1934. Forward-looking
statements give our expectations or forecasts of future events and
can generally be identified by the use of words such as "believe,"
"expect," "anticipate," "estimate," "intend," "project," "plan,"
"likely," "may," "should" or other words or phrases of similar
import. Similarly, statements that describe our business strategy,
outlook, objectives, plans, intentions or goals also are
forward-looking statements. Examples of forward-looking statements
include, but are not limited to, statements we make regarding, and
the guidance we give with respect to, our anticipated operating or
financial results, initiation or completion of strategic
initiatives, future dividend declarations, and future economic
conditions, including, but not limited to, fluctuation in currency
exchange rates, market conditions and COVID-19 impacts related to
relief measures for impacted borrowers and depositors, labor
shortages due to quarantine, reduction in demand from clients,
supply chain disruption for our reward suppliers and disruptions in
the airline or travel industries.
We believe that our expectations are based on reasonable
assumptions. Forward-looking statements, however, are subject to a
number of risks and uncertainties that could cause actual results
to differ materially from the projections, anticipated results or
other expectations expressed in this presentation, and no
assurances can be given that our expectations will prove to have
been correct. These risks and uncertainties include, but are not
limited to, factors set forth in the Risk Factors section in our
Annual Report on Form 10-K for the most recently ended fiscal year,
which may be updated in Item 1A of, or elsewhere in, our Quarterly
Reports on Form 10-Q filed for periods subsequent to such Form
10-K. Our forward-looking statements speak only as of the date
made, and we undertake no obligation, other than as required by
applicable law, to update or revise any forward-looking statements,
whether as a result of new information, subsequent events,
anticipated or unanticipated circumstances or otherwise.
Contacts:
Alliance Data
Brian Vereb – Investor
Relations
614-528-4516
Brian.Vereb@alliancedata.com
Shelley Whiddon –
Media
214-494-3811
shelley.whiddon@alliancedata.com
Rachel Stultz – Media
614-729-4890
rachel.stultz@alliancedata.com
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SOURCE Alliance Data Systems Corporation