NEW YORK, Oct. 15, 2019 /PRNewswire/ -- Broadridge
Financial Solutions, Inc. (NYSE:BR), a global Fintech leader and
part of the S&P 500® Index, has acquired Appatura Inc., an
innovator in regulatory and marketing content management and
automation. Appatura's technology and operational capabilities
enable clients to streamline the composition of regulatory and
marketing communications, enabling greater consistency and accuracy
in content through a more automated process, while meeting
regulatory requirements.
Appatura serves leading asset managers today, and the addition
of Appatura's flexible SaaS-based platform and sophisticated
content management will enhance Broadridge's existing
communications solutions for asset managers and other financial
services clients. Firms will be able to streamline content curation
and assembly and more effectively manage the publishing and
dissemination of material, such as prospectuses, fact sheets, pitch
books and other regulatory and marketing materials.
"Our clients will now have access to enhanced content
composition and management capabilities in a single source platform
– enabling firms to better manage these communications from
composition to distribution," said Michael
Liberatore, head of Broadridge's Mutual Fund and Retirement
Solutions business. "This is another example of how Broadridge is
helping asset management and other financial services firms
streamline regulatory and marketing communications in a complex
environment."
Appatura was acquired from Havas Creative, Inc., a wholly-owned
subsidiary of Vivendi Universal, S.A., and other selling
shareholders. Terms of the transaction were not disclosed.
About Broadridge
Broadridge Financial Solutions, Inc.
(NYSE: BR), a $4 billion global
Fintech leader and a part of the S&P 500® Index, is a leading
provider of investor communications and technology-driven solutions
to banks, broker-dealers, asset and wealth managers and corporate
issuers. With over 50 years of experience, including more than 10
years as an independent public company, Broadridge provides an
important infrastructure that powers the financial services
industry. Broadridge's infrastructure underpins proxy voting
services for over 50 percent of public companies and mutual funds
globally, and processes on average more than U.S. $7 trillion in fixed income and equity trades per
day of securities. Broadridge employs over 11,000 full-time
associates in 18 countries. For more information about Broadridge,
please visit www.broadridge.com.
About Appatura
Appatura, formerly known as Data
Communique, has been a leader in granular content management and
automated publishing solutions and services since 1993. With its
leading-edge, proprietary database and headless CM named Syntext,
Appatura's mutual fund focused workflow and publishing engine:
Docubuilder, and its innovative AI and Machine Learning Appasense
tools, Appatura has been helping transform the industry from
time-consuming, manually intensive processes to more cost effective
and accurate. Its newer AI suite of products analyze and recommend
content from internal and external competitive sources, further
streamlining the content delivery cycle. Appatura's mission is to
"Maximize the value of content across the enterprise, making heroes
of its clients at work and at home."
Contacts:
Investors:
W. Edings Thibault
Head of Investor Relations
+1 516-472-5129
edings.thibault@broadridge.com
Media:
Linda Namias
Corporate Communications
+1 631-254-7711
Linda.Namias@broadridge.com
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SOURCE Broadridge Financial Solutions, Inc.