LAS VEGAS, Oct. 25, 2016 /PRNewswire/ -- Money 20/20
Conference – Broadridge Customer Communications, North America's premier customer
communications company and part of Broadridge Financial Solutions,
today launched the Broadridge Communications CloudSM at
Money 20/20. Using patented technology and analytics, the
Broadridge Communications Cloud connects Broadridge's current
network of more than 900 brands, 138 million recipient households,
and five billion annual communications, to a network of 10 digital
channels consumers already use, including Amazon, Dropbox and
Evernote.
Experience the interactive Multimedia News Release here:
https://www.multivu.com/players/English/7950951-broadridge-communications-cloud
Companies in banking, brokerage, credit card, healthcare,
insurance, mutual fund, telecommunications, utilities and other
consumer-facing industries can use the Broadridge Communications
Cloud to distribute essential customer communications. These forms
of communications include bills, statements, healthcare
explanations of benefits, regulatory and tax documents, and can now
be shared through any of 10 digital channels, based on consumer
preference.
The Broadridge Communications Cloud creates a first-of-its-kind
"network effect." Once consumers elect to receive bills or
statements in any channel from any brand within the Broadridge
digital network, proprietary algorithms identify additional matches
where consumers have relationships with brands in the
network. Consumers are then alerted to these new matches and
can click to enroll. The power of this digital network is that
brands that are not yet connected to a specific consumer online can
now be connected when other brands first create a digital
relationship with the same consumer.
"We developed this network to drive digital adoption and
consumer engagement at a scale and pace that brands cannot create
on their own," said Doug DeSchutter,
President of Broadridge Digital. "The combination of Broadridge's
recent acquisition of DST's North American Customer Communications
business, our digitally-focused joint venture Inlet, and
Broadridge's ongoing investments across digital and big data,
provided the foundational assets necessary to bring such an
ambitious goal to light. Companies across various industry
verticals distributing two billion essential customer
communications annually have already signed up to participate in
this new Broadridge digital network."
In addition to accelerating digital adoption through this
proprietary network, the Broadridge Communications Cloud also
enables brands and consumers to interact in new ways by changing
static PDFs into tailored, interactive content. This is achieved by
integrating the channels' leading-edge digital capabilities,
brands' digital assets, and Broadridge's content management
platforms to fundamentally transform essential customer
communications.
Every time a customer receives statements, bills and other
essential customer communications through the mail or via a PDF
online, brands miss an opportunity to create deeper engagement with
that individual. Leveraging this regular touchpoint to provide easy
access to tailored information enables brands to stay relevant,
drive engagement and deliver an improved overall experience.
Evernote, serving over 200 million users, is one example of how
brands can create new digital relationships with consumers and
interact in new ways.
"Evernote helps people capture, nurture and share information
anywhere, any time, on any device," said Chris O'Neill, CEO of Evernote. "The Broadridge
Communications Cloud gives Evernote customers a new way to connect
to the companies they have relationships with and manage their
bills and other important documents without any paper."
For more information, please visit www.broadridge.com/cloud.
About Broadridge Financial Solutions
Broadridge
Financial Solutions, Inc. (NYSE: BR) is the leading provider of
investor communications and technology-driven solutions for
broker-dealers, banks, mutual funds and corporations globally.
Broadridge's investor and customer communications, securities
processing and managed services solutions help clients reduce their
capital investments in operations infrastructure, allowing them to
increase their focus on core business activities. With over 50
years of experience, Broadridge's infrastructure underpins proxy
voting services for over 90% of public companies and mutual funds
in North America, and processes on average $5
trillion in equity and fixed income trades per day. Broadridge
employs approximately 10,000 associates in 16 countries. For more
information about Broadridge, please
visit www.broadridge.com.
Media Contact
Jacqui
Emerson
Peppercomm
212-931-6191
jemerson@peppercomm.com
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SOURCE Broadridge Financial Solutions, Inc.