- Report of Foreign Issuer (6-K)
May 04 2010 - 2:54PM
Edgar (US Regulatory)
FORM 6-K
U.S.
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
REPORT OF FOREIGN PRIVATE ISSUER
PURSUANT TO RULE 13A-16 OR 15D-16 UNDER THE
SECURITIES EXCHANGE ACT OF 1934
Commission File Number 1-15148
BRFBRASIL FOODS S.A.
(Exact Name as Specified in its Charter)
N/A
(Translation of Registrants Name)
760 Av. Escola Politecnica
Jaguare 05350-000 Sao Paulo, Brazil
(Address of principal executive offices) (Zip code)
Indicate by check mark whether the registrant files or will file annual reports under cover Form 20-F or Form 40-F.
Form 20-F ___X___ Form 40-F _______
Indicate by check mark if the registrant is submitting the Form 6-K in paper
as permitted by Regulation S-T Rule 101(b)(1): [ ]
Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by
Regulation S-T Rule 101(b)(7): [ ]
Indicate by check mark
whether the registrant by furnishing the information contained in this Form is
also thereby furnishing the information to the Commission pursuant to Rule
12g3-2(b) under the Securities Exchange Act of 1934.
Yes _______ No ___X____
If Yes is marked, indicate below the file number assigned to the registrant in connection with Rule 12g3-2(b): Not applicable.
.
BRASIL FOODS HOLDS THE MOST VALUABLE BRANDS IN THE BRAZILIAN FOOD SECTOR
Value of the Perdigão and Sadia brands doubled in a year according to the IstoÉ Dinheiro ranking, produced jointly with BrandAnalytics/Millward Brown
BRF Brasil Foods's Perdigão and Sadia brands are the most valuable in the Brazilian food sector. The total value of the two doubled between 2008 and 2009 from R$ 1.87 billion to R$ 3.6 billion.
Produced by
IstoÉ Dinheiro
magazine jointly with BrandAnalytics/Millward Brown, the study was undertaken based on financial data and from the capital markets in 2009, as well as the BrandZ
TM
market survey.
This year the ranking has been constructed on the basis of a new methodology which includes research analyst and financial market investor perceptions.
Taken in isolation, the Perdigão brand is ranked first in the food sector, its value increasing by 80% from R$ 1.12 billion in 2008 to R$ 2 billion in 2009.
In the overall ranking, Perdigão comes in 8
th
place and Sadia, in 10
th
increasing from a value of R$ 758 million in 2008 to R$ 1.6 billion in 2009 and therefore more than doubling.
If the value of the two brands is considered together then the company would be 7
th
in the general classification.
According to the report published by
IstoÉ Dinheiro
, the value of the 50 most valuable brands in the country breached the R$ 100 billion mark. This fact is an indication that the national giants
are ready to compete globally .
Again according to the magazine, the group which best reflects this phenomenon is BRF Brasil Foods, a company resulting from the merger between Perdigão and Sadia and which continues to maintain the two brands in
its portfolio of products.
The survey assesses the value of the brands based on revenues, profits and profits from intangibles. This value reflects the result of the present value of future profits exclusive to the brands calculated at the
discount rate which reflects their risk.
São Paulo, May 4 2010
SIGNATURES
Pursuant
to the requirements of the Securities Exchange Act of 1934, the registrant has
duly caused this Report to be signed on its behalf by the undersigned, thereunto
duly authorized.
Date: May 4, 2010
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By:
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/s/ Leopoldo Viriato
Saboya
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Name:
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Leopoldo Viriato
Saboya
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Title:
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Financial and
Investor Relations Director
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