PITTSFIELD, Mass., March 12, 2015 /PRNewswire/ -- Berkshire
Hills Bancorp, Inc. (NYSE: BHLB), parent of Berkshire Bank,
America's Most Exciting Bank®, today announced that
hockey legend Ray Bourque and Boston
Bruins left wing Milan Lucic will
serve as spokespersons for the Bank, including endorsement of its
financial services and products. The partnership with the
players comes as the Bank continues to grow its presence across New
England and New York, and evolve
its offerings to meet customers' changing needs.
"America's Most Exciting Bank® just got a little more
exciting! We are pleased to be partnering with Ray Bourque and Milan
Lucic. Both are known for their extraordinary talent,
dedication to the community and leadership on and off the ice,"
said Michael P. Daly, President and
CEO. "At Berkshire, we share these same core values and
attributes. With Ray and Milan on our team, we hope to
highlight our commitment to excellence, which has enabled us to
grow into the regional bank we are today."
New partnership highlights the attributes that make
Berkshire Bank America's Most Exciting
Bank®
The spokesperson relationship with
Ray Bourque and Milan Lucic will further emphasize that no bank
does more for its employees, customers and the community than
America's Most Exciting Bank®. The
full-relationship institution—offering consumer, business,
insurance, and wealth management solutions—is focused on saving its
customers time and money, so they can make the most of life's
exciting moments. Known throughout its footprint for its
community volunteerism and philanthropic efforts, Berkshire Bank
has received multiple awards from the United Way and has been
annually recognized by the Boston Business Journal as one of
Massachusetts' Most Charitable
Companies.
Bourque, who played 21 seasons with the Bruins, and was the
team's longest-serving captain, said, "The minute I met
Mike Daly, I knew this was the right
place for me. Our chemistry was great and I'm impressed by
the Berkshire Bank culture including their 'life is exciting, let
us help' principles. I know we're going to have fun together
and make a difference in the community."
Lucic, the Bruins' left wing who helped the team win the 2011
Stanley Cup said, "I am excited to be part of an aggressive,
high-performing and dedicated team that is committed to bringing
its best effort, every day, to its customers. Berkshire Bank
has the same outlook and commitment that both Ray and I possess—to
their employees, customers and the communities."
Click here to download a high-resolution image of the
announcement.
Background
Berkshire Hills Bancorp (NYSE: BHLB) is the
parent of Berkshire Bank, America's Most Exciting
Bank®. The Company, recognized for
its entrepreneurial approach and distinctive culture, has
$6.5 billion in assets and 91 full
service branch offices in Massachusetts, New
York, Connecticut, and
Vermont providing personal and
business banking, insurance, and wealth management services.
In 2014, Berkshire Bank was named one of Massachusetts Most
Charitable Companies by the Boston Business
Journal. To learn more, visit www.berkshirebank.com
or call 800-773-5601. Berkshire Bank is the official
bank of the Boston Bruins coverage on NESN. Berkshire has a pending agreement to acquire
Hampden Bancorp, the parent of Hampden
Bank, which has $706 million
in assets and operates ten offices in the Springfield, Massachusetts area.
Contacts:
Ray E.
Smith
AVP, Marketing
(T) 413.236.3756 - (M) 413.441.6830
rsmith@berkshirebank.com
Ali O'Rourke
Senior Vice President, Investor Relations
(T) 413.236.3149
aorourke@berkshirebank.com
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SOURCE Berkshire Hills Bancorp, Inc.