- 2022 campaign encouraging Canadians to support themselves and
each other
- Everyone can join in by texting, calling and participating on
social media to support Canadian mental health programs
- Bell Media's English and French language programming includes
Etalk Bell Let's Talk Day special and two documentaries available
on Noovo
- Bell continues leading in workplace mental health with
unlimited mental health benefit coverage for team members and their
eligible family members
MONTRÉAL, Jan. 4, 2022 /CNW
Telbec/ - Bell Let's Talk Day 2022 is January 26. As we continue to focus on action to
increase awareness around mental health and mental illness, we
encourage Canadians and people worldwide to keep listening,
keep talking and keep being there for ourselves and each
other.
Join the conversation on Bell Let's Talk Day!
On Bell
Let's Talk Day, Bell donates 5 cents
to Canadian mental health programs for every applicable text, local
or long distance call, tweet or TikTok video using #BellLetsTalk,
every Facebook, Instagram, LinkedIn, Snapchat, TikTok, Twitter and
YouTube view of the Bell Let's Talk Day video, and every use of the
Bell Let's Talk Facebook frame or Snapchat lens. All at no cost to
participants beyond what they would normally pay their service
provider for online or phone access.
The Bell Let's Talk Day team
Bell Let's Talk is proud
to welcome back the following incredible team members:
- Friends of Bell Let's Talk, to share their personal stories
about living with mental illness
- Our amazing spokespeople including Olympian and Bell Let's Talk
founding spokesperson Clara Hughes,
Étienne Boulay, Marie-Soleil Dion,
Michael Landsberg, Howie Mandel, Michel
Mpambara, Stefie Shock and
Mary Walsh
- Our community ambassadors including actress Véronique
Bannon, retired CFL player
Shea Emry, TV host and author,
Joanie Gonthier, comedian
Jessica Holmes, pro golfer
Andrew Jensen and musician Florence
K
Bell Let's Talk 2022 announcements:
- Launch of the 2022 Bell Let's Talk Community Fund, the
$2 million annual program that
provides grants up to $25,000 for
local and grassroots mental health initiatives
- New recipients of the Bell Let's Talk Diversity Fund, which
supports the mental health and well-being of BIPOC communities
across Canada
- New funding for mental health projects across the country
Bell Media programming
Bell Media will feature special
mental health content in English and French across its TV, radio
and digital properties as part of the Bell Let's Talk Day campaign,
including a special Bell Let's Talk Day episode of Etalk and French
documentaries, Maman, pourquoi tu pleures? available on
Crave, Canal Vie and Noovo.ca, and La santé mentale dans le
sport professionnel on Noovo and available on RDS at a later
date.
The 2022 nationwide Bell Let's Talk Day multimedia campaign
focuses on action, encouraging Canadians to keep listening, keep
talking and keep being there for ourselves and each other. Everyone
can participate virtually or in-person with family members, friends
and members of their communities.
Visit Bell.ca/LetsTalk to download the updated Bell Let's Talk
toolkit and Conversation Guides.
Highlights since the first Bell Let's Talk Day in
2011:
- 1.3 billion messages of support
- $121,373,806.75 in total Bell
funding
- the most-used Canadian hashtag of all time
- #BellLetsTalk, a top Twitter trend in Canada and worldwide
- the Bell Let's Talk Day video – Canada's most engaged brand
tweet in 2021
"As we prepare to mark the 12th annual Bell Let's
Talk Day, I am pleased to announce Bell's commitment to continued
leadership in workplace mental health with unlimited mental health
benefit coverage for Bell team members and their eligible family
members. The past two years have been challenging times for
everyone and I encourage all Canadians and people everywhere to
join us for the world's biggest conversation about mental health on
January 26."
- Mirko
Bibic, President and CEO of Bell
Canada and BCE
"Working together in communities large and small all around the
country, we have made great progress in moving mental health
forward and increasing awareness about mental illness. On Bell
Let's Talk Day and throughout the year it's so important to keep
listening, keep talking and keep being there for ourselves and each
other to make a lasting difference in the lives of so many people
impacted by mental illness."
- Mary
Deacon, Chair of Bell Let's Talk
About Bell Let's Talk
The largest-ever corporate
commitment to mental health in Canada, Bell Let's Talk is focused on 4 key
action pillars – Anti-stigma, Care and Access, Research and
Workplace Leadership – and is part of Bell for Better. Since
its launch in 2010, Bell Let's Talk has partnered with more than
1,300 organizations providing mental health services throughout
Canada, including hospitals, universities, local community service
providers and other care and research organizations. To learn more,
please visit Bell.ca/LetsTalk.
Media inquiries
Jacqueline Michelis
jacqueline.michelis@bell.ca
@Bell_LetsTalk
@Bell_News
SOURCE Bell Canada