- Canada's news and sports leaders CTV News and TSN to produce
curated daily content
- Bell will market new mobile-first platform through Bell Media
and Bell Mobility
LOS ANGELES and MONTRÉAL,
March 5, 2020 /CNW Telbec/
- Quibi, the upcoming mobile video platform, today announced
its first partnership in Canada
with Bell, the country's largest communications company. Bell
becomes Quibi's exclusive Canadian marketing partner in the
telecommunications category and the first Canadian provider of
daily content for the new platform.
Quibi will launch in Canada on
April 6 for the monthly price of Cdn
$6.99 with advertising and Cdn
$9.99 without ads.
News and sports from Bell Media
Bell Media, Canada's
leading content company, becomes the exclusive Canadian news and
sports provider for the mobile-first platform. The two Bell Media
series will be part of Quibi's Daily Essentials, which will feature
curated news, entertainment and inspirational content each day.
Bell will also market Quibi to Canadians via Bell Media and Bell
Mobility marketing channels.
Bell Media becomes the only Canadian media company producing
exclusive content for Daily Essentials. Bell Media's CTV News,
Canada's leading news organization, will produce a daily news
program covering breaking news and the biggest stories of the day,
which will stream on Quibi mornings and evenings on weekdays and
mornings on weekends. Bell Media's TSN, Canada's sports leader and
#1 sports network, will produce a daily sports information update
streaming every morning, 7 days a week. Further details about both
programs will be announced in the near future.
"We are excited to partner with Bell and Canada's top news and
sports brands from Bell Media to deliver daily curated programs
that will provide Canadians all of the biggest moments and stories
of the day in quick bites," said Jeffrey
Katzenberg, Founder and Chairman of the Board, Quibi.
"As Canada's provider of the country's most-watched content and
the leader in mobile innovation, Bell is uniquely positioned to
partner with Quibi on this exciting new evolution in
entertainment," said Mirko Bibic,
President and Chief Executive Officer, BCE and Bell Canada. "Our goal is to advance how
Canadians connect with each other and the world, and we look
forward to powering the launch of Quibi in Canada with the full strength of Bell's
unmatched wireless and content creation resources."
"We're thrilled to expand our digital footprint in this
partnership with the new and highly anticipated mobile platform,
Quibi," said Randy Lennox,
President, Bell Media. "Bell Media
continues to adapt to the evolving media landscape by providing
additional opportunities for our audiences to consume content more
quickly on the innovative platforms of their choice."
About Quibi
Quibi is a mobile-first media technology
platform bringing together the best of Silicon Valley and
Hollywood. Headquartered in
Los Angeles, Quibi is the first
entertainment platform built for easy, on-the-go mobile viewing,
allowing today's leading studios and creative talent to tell
original stories in an entirely new way. For more information
visit quibi.com.
About Bell
Bell is Canada's largest communications
company, providing advanced broadband wireless, TV, Internet and
business communication services throughout the country. Bell Media
is Canada's premier multimedia company with leading assets in
television, radio, out of home and digital media. Founded in
Montréal in 1880, Bell is wholly owned by BCE Inc. (TSX, NYSE:
BCE). To learn more, please visit Bell.ca or BCE.ca.
About Bell Media
Bell Media is Canada's leading
content creation company with premier assets in television, radio,
out-of-home advertising, digital media, and more. Bell Media owns
30 local television stations led by CTV, Canada's highest-rated
television network; 29 specialty channels, including leading
specialty services TSN and RDS. Bell Media is Canada's largest
radio broadcaster, with 215 music channels including 109 licensed
radio stations in 58 markets across the country, all part of the
iHeartRadio brand and streaming service. Bell Media owns Astral, an
out-of-home advertising network of 50,000 faces in five provinces.
Bell Media also operates more than 200 websites; video streaming
services including Crave, TSN Direct, and RDS Direct; and
multi-channel network Much Studios. The company owns a majority
stake in Pinewood Toronto Studios; is a partner in Just for Laughs,
the live comedy event and TV producer; and jointly owns Dome
Productions Partnership, one of North
America's leading production facilities providers. Bell
Media is part of BCE Inc. (TSX, NYSE: BCE), Canada's largest
communications company. Learn more at BellMedia.ca.
For more information, please contact:
Renée Dupuis-Macht
Bell Media, Communications
416-384-3154
renee.dupuismacht@bellmedia.ca
Eva Behrend
Quibi, Corporate Communications
press@quibi.com
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SOURCE Bell Canada