Avianca Airlines partners with FirstHive to better understand its customer behavior
December 09 2019 - 7:20PM
JCN Newswire (English)
FirstHive will work with Avianca to improve customer
understanding by enabling the delivery of hyper-personalized
customer buying and flying experiences
|
SUNNYVALE, CA, Dec 10, 2019 - (ACN Newswire) - FirstHive today
announced that it will begin deployment of its Intelligent Customer
Data Platform as part of a pilot program aimed to help Avianca
Airlines improve customer behavior understanding.
Under this initiative, Avianca Airlines bets on strengthening its
competitive edge by enhancing their customer's experience
throughout every stage of their journey. During the first phase of
the project, FirstHive will showcase its customer identity creation
using a range of Avianca's online and offline Customer Data Streams
to create Unified Customer Personas. FirstHive's proprietary
AI/ML-powered prediction and recommendation engine will also help
Avianca surprise and delight its customers by providing
hyper-personalized user experiences.
"We are excited to partner with FirstHive in this project," said
Andres Waldraff, Avianca's Director of Analytics. "FirstHive will
help us map customer behavior and correlate it to their
circumstance, to deliver enhanced and personalized travel
experiences throughout our journey," he added.
Aditya Bhamidipaty, FirstHive's CEO added, "Enhancing customer
delight has been the cornerstone of FirstHive. We are honored to
partner with Avianca Airlines and showcase our award-winning AI/ML
technology combined with our expert customer success team to help
Avianca achieve its high levels of customer experience
objectives."
Banking on First Hive's 'identity engineering approach', the
disruptive organisation is eyeing a 30-fold growth in the next 30
months. Optimizing the personalized journey of millions of
consumers simultaneously at the same time to magnificently amplify
ROI is what FirstHive delivers.
For further inquiries, reach out to us at marketing@firsthive.com.
All trademarks and brand names mentioned are the property of the
respective owners.
About FirstHive
FirstHive is an Intelligent Customer Data Platform that builds
Unique Customer Identities by extracting data from various sources
of customer interactions & transactions such as ERP, CRM,
Website, Social, PoS, mobile app, customer care, etc. FirstHive is
world's first CDP to use Machine Learning for building unified
customer identities and layer it with actionable campaign targeting
recommendations to deliver a disproportionate jump in Marketing
ROI. FirstHive is privacy by design, GDPR compliant product &
also delivers a cross channel campaign orchestration capability on
the unified customer data set. Visit www.firsthive.com.
For further details, please contact:
Vishal Sukheja
+1 302 261 5375
vishal@firsthive.com
Rachana Chowdhary
+1 847 453 4357
rachana@mediatechresource.com
Source: FirstHive
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