FORT LAUDERDALE, Fla.,
April 9, 2021 /PRNewswire/
-- AutoNation, Inc. (NYSE: AN), AutoNation,
America's largest and most recognized automotive retailer, today
announced that it has partnered with Inter Miami CF, an American
professional soccer club based in South
Florida. AutoNation will be the official and exclusive
automotive partner of Inter Miami, which includes naming rights of
the stadium and branding on training kits. This partnership
amplifies AutoNation and Inter Miami's commitment to driving out
cancer by leveraging the power of soccer and its strong fan
base.
In addition, the partnership includes extensive TV and digital
exposure, with the entitlement of the Inter Miami Digital Live
Stream via their Inter Miami App and the Inter Miami Spanish
language streaming show. Aside from Spanish being one of the top 2
languages for its fans across social media during Inter Miami's
inaugural season, more than 60% of website traffic came from Latino
dominant cities across the U.S. Also, 34% of Inter Miami's
registered mobile app users identified themselves as being of
Hispanic/Latino descent.
As a part of the multiplatform media campaign, AutoNation will
become the sponsor of the "Saves" feature during Inter Miami
matches. For every Inter Miami goalkeeper save, AutoNation and
Inter Miami will donate up to $100,000 towards cancer research annually.
"DRV PNK Stadium is about driving awareness of a proven mission
that has raised over $26 Million in
the fight against cancer. Our partnership with Inter Miami, one of
the most dynamic soccer clubs, will help fund research. It allows
for our collective support of organizations like the Breast Cancer
Research Foundation, Cleveland Clinic, and Moffitt Cancer Center at
the national and local levels," said Marc
Cannon, AutoNation's EVP and Chief Customer Experience
Officer.
"Inter Miami is a purpose-driven organization, and we take great
pride in partnering with AutoNation, #154 on the Fortune 500 and a
South Florida-based company that
is positively impacting our community through a creative national
campaign. It's important as a sports club to take our time to
partner with the right brands who not only represent our values but
also help us use our platforms and reach to amplify good
causes," added Inter Miami Managing Owner, Jorge Mas.
Every October, Associates from more than 300 AutoNation
locations unite on DRV PNK Across America Day to deliver thousands
of comfort bags to patients battling cancer at treatment
facilities. This October, in honor of Breast Cancer Awareness
Month and in conjunction with DRV PNK Across America Day,
AutoNation will be the presenting sponsor at an Inter Miami home
match. AutoNation and Inter Miami invite fans in attendance to
support the cause and their home team by wearing pink.
About Inter Miami CF
Club Internacional de Fútbol
Miami, known as Inter Miami CF, is
an American professional sports team in Major League Soccer. The
team made its debut in March 2020 and
became only the seventh expansion team in MLS history to reach the
MLS Cup Playoffs. Inter Miami
plays and trains at its 34-acre centralized facility, which is
inclusive of the 18,000-capacity DRV PNK Stadium, a
50,000-square-foot training center and seven fields in Fort Lauderdale, Florida. In addition to the
MLS team, the Club fields the USL League One team Fort Lauderdale
CF and a youth Academy for ages U-12 to U-19 as part of the MLS
NEXT program.
Please visit www.intermiamicf.com for more
information.
About AutoNation, Inc.
AutoNation, America's largest
and most recognized automotive retailer, is transforming the
automotive industry through its bold leadership, innovation, and
comprehensive brand extensions. As of December 31, 2020, AutoNation owned and operated
over 315 locations from coast to coast. AutoNation has sold over 13
million vehicles, the first automotive retailer to reach this
milestone. AutoNation's success is driven by a commitment to
delivering a peerless experience through customer-focused sales and
service processes. Since 2013, AutoNation has raised over
$25 million to drive out cancer,
create awareness, and support critical research through its DRIVE
PINK initiative, which was officially branded in 2015.
Please
visit www.autonation.com, investors.autonation.com, www.twitter.com/CEOMikeJackson,
and www.twitter.com/AutoNation, where AutoNation discloses
additional information about the Company, its business, and its
results of operations. Please also
visit www.autonationdrive.com, AutoNation's automotive blog,
for information regarding the AutoNation community, the automotive
industry, and current automotive news and trends.
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SOURCE AutoNation, Inc.