American Express UNSTAGED Presents a Special Performance from Global Icon Alicia Keys in Celebration of Her New Album ALICIA ...
September 14 2020 - 11:30AM
Business Wire
American Express (NYSE: AXP) is launching the next iteration of
“American Express UNSTAGED,” a digital musical experience platform,
with a performance by 15-time Grammy® Award-winning
singer/songwriter/producer and longtime American Express
collaborator, Alicia Keys, to celebrate the release of her new
album ALICIA. The virtual performance “American Express UNSTAGED:
ALICIA” will take place on September 18, 2020 at 6:00 PM ET, in
celebration of Keys’ new album being released the same day, and
will provide Card Members and Alicia Keys fans alike with a
one-of-a-kind musical and artistic experience from the comfort of
their homes.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20200914005524/en/
American Express UNSTAGED Presents a
Special Performance from Global Icon Alicia Keys (Photo: Business
Wire)
“The best thing about releasing new music is being able to
perform it for the first time live! It’s so exhilarating to
experience it alongside beautiful people from all walks of life.
I’ve missed performing so much and this is going to be a once in a
lifetime visual, musical and emotional experience. I am so thankful
to have this opportunity to connect in a real way through the
American Express UNSTAGED platform,” said Alicia Keys. “I cannot
wait to take you deeper into this new album ALICIA, and all our
human complexities. I know it will bring us closer. And we need
that more than ever now!”
From early access to ticket sales, to the introduction of
wearable payment technology to enhance the music festival
experience, American Express has been dedicated to keeping Card
Members connected to the world of entertainment for over 25
years.
“We launched ‘American Express UNSTAGED’ in 2010 to connect
millions of Card Members and music fans around the world to
renowned entertainers,” said Brandy Sanders, Vice President, Global
Entertainment Partnerships & Experiences, American Express.
“With the current climate, virtual experiences have become even
more important to our Card Members, so we are thrilled to be able
to provide them and the public with a one-time-only virtual
performance the day of her new album release.”
VIRTUAL PERFORMANCE DETAILS AND EXCLUSIVE CARD MEMBER
BENEFITS The free, virtual performance will highlight some of
Keys’ newest music. Keys will take viewers on an auditory journey
while performing on a visually stunning set built with XR
technology.
Card Members will have access to purchase Exclusive Packages
that unlock an enhanced virtual stream that will include “Behind
the Stream” content after the performance where Keys will discuss
her inspiration for the album as well as candidly respond to
questions from fans. Additionally, Card Members will also be able
to bring the Alicia Keys experience into their home through a
curated piece of merchandise as well as an intimate virtual
meet-and-greet with Alicia.
Details and Costs for Card Member Exclusive Packages:
- Enhanced streaming experience, with “Behind the Stream” content
at a cost of $10
- Enhanced streaming experience with “Behind the Stream” content,
and exclusive Alicia Keys branded sweatshirt at a cost of $50
- Enhanced streaming experience with “Behind the Stream” content,
exclusive Alicia Keys branded sweatshirt and Card Member
meet-and-greet with Alicia Keys at a cost of $100
Registration for the free, virtual event will be made available
to the public on September 14, 2020 at 11 AM ET at
AmexUnstagedALICIA.com. Card Member Exclusive Packages will also be
available to purchase on a first come, first served basis, while
supplies last, on September 14, 2020 at 11 AM ET at
AmexUnstagedALICIA.com.* For every “Amex Exclusive
Behind-the-Scenes Access” ticket purchased, American Express will
donate the equivalent of 60 meals** to Feeding America®.***
To learn more information about American Express Experiences,
please visit here.
*All sales are final. No refunds will be provided. Allow 4-6
week for delivery of merchandise. Review full terms here. **$1
helps provide at least 10 meals secured by Feeding America on
behalf of local member food banks. *** All fees and taxes are
included in the price of the ticket. Price of ticket is in USD.
ABOUT AMERICAN EXPRESS American Express is a globally
integrated payments company, providing customers with access to
products, insights and experiences that enrich lives and build
business success. Learn more at americanexpress.com and connect
with us on facebook.com/americanexpress,
instagram.com/americanexpress,
linkedin.com/company/american-express, twitter.com/americanexpress,
and youtube.com/americanexpress.
Key links to products, services and corporate responsibility
information: charge and credit cards, business credit cards, travel
services, gift cards, prepaid cards, merchant services, Accertify,
InAuth, corporate card, business travel, and corporate
responsibility.
ABOUT ALICIA KEYS Alicia Keys is a modern-day Renaissance
woman—a 15-time Grammy Award-winning
artist/songwriter/musician/producer, an accomplished actress, a New
York Times best-selling author, a film/ television and Broadway
producer an entrepreneur and a powerful force in the world of
activism. Since the release of her monumental 2001 debut album,
Songs in A Minor, Keys has sold over 65 million records and built
an unparalleled repertoire of hits and accomplishments. Keys’
forthcoming seventh studio album ALICIA is slated to be released
worldwide on September 18, 2020. The first single “Show Me Love”
earned Keys a record-extending 11th number 1 on the Billboard Adult
R&B Songs airplay chart, and her follow-up hit single,
“Underdog,” went #1 on the overall iTunes chart and became the most
added song at Top 40 radio in the US upon its release. Keys
released her new book More Myself: A Journey on March 31, 2020 via
Flatiron Books, which debuted and spent multiple weeks on the New
York Times Bestseller List.
Location: U.S.
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version on businesswire.com: https://www.businesswire.com/news/home/20200914005524/en/
AMERICAN EXPRESS Megan Hunsicker
Megan.C.Hunsicker@aexp.com DAY ONE AGENCY Samantha Stump
Samantha@D1A.com
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