Alliance Gaming Announces Licensing Agreement for Series of Slots Based on Content From EA's Pogo.com(TM)
October 18 2004 - 8:00AM
PR Newswire (US)
Alliance Gaming Announces Licensing Agreement for Series of Slots
Based on Content From EA's Pogo.com(TM) LAS VEGAS, Oct. 18
/PRNewswire-FirstCall/ -- Alliance Gaming Corp. (NYSE:AGI)
announced today that its Bally Gaming and Systems business unit has
entered into a multi-year licensing agreement with Electronic Arts
Inc. (EA) (NASDAQ:ERTS), the world's leading developer and
publisher of video games, for a series of slot machines based on
content from EA's most popular online game destination,
http://www.pogo.com/. EA's Pogo.com is a free online game
destination that offers players more than 60 free online trivia,
puzzle, word, casino, classic card and board, sports and action
games. Titles from Pogo.com that will eventually be introduced by
Bally Gaming in a casino gaming environment include Poppit!(TM),
Greenback Bayou, Swashbucks, Pop Fu, Tri-Peaks Solitaire, Dice
Derby and Poppa Zoppa(TM). "This agreement with EA fits perfectly
into our strategic plan of expanding our game content to a broader
demographic while at the same time diversifying our game content
for our loyal players," said Richard Haddrill, President and Chief
Executive Officer of Alliance Gaming. "EA brands are some of the
most popular in the world and fit perfectly into where our industry
is trending." "The Pogo.com community is dedicated to playing
games, so it stands to reason that the Pogo brand and characters
are a good fit with Bally Gaming's initiatives," said Lesley
Mansford, Vice President of EA Online. "We look forward to
extending our Pogo brand to players offline." Alliance Gaming is a
diversified gaming company with headquarters in Las Vegas. The
Company is engaged in the design, manufacture, distribution and
operation of advanced gaming devices and systems worldwide and owns
and operates Rainbow Casino in Vicksburg, Miss. Additional
information about the Company can be found at
http://www.alliancegaming.com/. Electronic Arts, headquartered in
Redwood City, California, is the world's leading interactive
entertainment software company. Founded in 1982, EA posted revenues
of $2.96 billion for fiscal 2004. The company develops, publishes,
and distributes interactive software worldwide for video game
systems, personal computers and the Internet. In 2003, EA had 27
titles that sold more than one million copies. Electronic Arts
markets its products under three brand names: EA SPORTS(TM), EA
GAMES(TM) and EA SPORTS BIG(TM). EA's homepage and online game site
is http://www.ea.com/. More information about EA's products and
full text of press releases can be found on the Internet at
http://info.ea.com/. This news release may contain
"forward-looking" statements within the meaning of the Securities
Act of 1933, as amended, and is subject to the safe harbor created
thereby. Such information involves important risks and
uncertainties that could significantly affect the results in the
future and, accordingly, such results may differ from those
expressed in any forward-looking statements. Future operating
results may be adversely affected as a result of a number of risks
detailed from time to time in the company's filings with the
Securities and Exchange Commission. Electronic Arts, EA GAMES, EA
SPORTS, EA SPORTS BIG, Poppit!, Poppa Zoppa and Pogo.com are
trademarks or registered trademarks of Electronic Arts Inc. or its
wholly-owned subsidiaries in the U.S. and/or other countries. For
further information, please contact: Investors and Media, Robert L.
Saxton of Alliance Gaming Corp., +1-702-270-7600; or Trudy Miller
of Electronic Arts Inc., +1-650-628-7323. DATASOURCE: Alliance
Gaming Corp. CONTACT: Investors and Media, Robert L. Saxton of
Alliance Gaming Corp., +1-702-270-7600; or Trudy Miller of
Electronic Arts Inc., +1-650-628-7323 Web site:
http://www.pogo.com/ Web site: http://www.ea.com/ Web site:
http://info.ea.com/ Web site: http://www.alliancegaming.com/
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