Alliance Gaming Announces Bally Casino Management System Goes Live at Barona Valley Ranch Resort & Casino
July 27 2004 - 8:00AM
PR Newswire (US)
Alliance Gaming Announces Bally Casino Management System Goes Live
at Barona Valley Ranch Resort & Casino LAS VEGAS, July 27
/PRNewswire-FirstCall/ -- Alliance Gaming Corp. (NYSE:AGI)
announced today that its Bally Gaming and Systems business unit has
gone live with an advanced casino management system at California's
Barona Valley Ranch Resort and Casino from the Company's ACSC(TM)
Product Group. The San Diego-area resort already utilizes the Bally
SDS(R) product for its slot accounting and single-wire ticketing,
but the casino chose to displace a competitive system to install
the ACSC CMS casino management system for the player tracking,
customer service and data integration benefits. Barona Valley Ranch
also runs the Bally eTICKET(TM) single-wire ticket-in, ticket-out
solution, making the resort one of the more than 90 North American
casino locations covering more than 83,000 slot machines with
eTICKET. The ACSC solution allows for the consolidation of player
ratings for slots, tables and other gaming activity, a composite
data base loyalty program, operational control of all casino
operations, including slots, table game pits, cage / cashier and
accounting functions, along with advanced complimentary issuance
and control. The ACSC system also creates an advanced level of
integration between the gaming floor, which includes 2,000 slots
and more than 60 table games, and all of the resort and hospitality
functions, including hotel, food and beverage, spa and golf
activities. "Barona Valley Ranch is without question one of the
premier casino resorts in California and we're pleased that this
unique combination of our systems products is the perfect fit for a
property that prides itself on utilizing the most advanced
technology to enhance the player experience," said Robert
Miodunski, President and Chief Executive Officer of Alliance
Gaming. "With all of the different gaming, hospitality and resort
activities we offer, it was critical to select a casino management
system that ties everything together and ultimately allows us to
offer our players a new level of service and an accurate accounting
of the rewards they deserve," said Tony de Leon, Executive Director
of Information Technology for Barona Valley Ranch Resort &
Casino. "As our business expands, we recognized the need to convert
to a system that is very dependable and scalable. The ACSC system
was the ideal platform to solve these business needs." Recognized
as the industry leader with approximately 240,000 game monitoring
units and more than 200 casino customers worldwide -- including
more than 90 locations running Bally eTICKET(TM) on more than
83,000 slot machines -- the Bally Systems product line offers slot
machine cash monitoring, cashless, accounting, security,
maintenance, marketing, promotional and bonusing capabilities,
enabling operators to accurately analyze performance and
accountability while providing an enhanced level of customer
service. Alliance Gaming is a diversified gaming company with
headquarters in Las Vegas. The Company is engaged in the design,
manufacture, distribution and operation of advanced gaming devices
and systems worldwide, operates a gaming machine route in Louisiana
and operates Rainbow Casino in Vicksburg, Miss. Additional
information about the Company can be found at
http://www.alliancegaming.com/. This news release may contain
"forward-looking" statements within the meaning of the Securities
Act of 1933, as amended, and is subject to the safe harbor created
thereby. Such information involves important risks and
uncertainties that could significantly affect the results in the
future and, accordingly, such results may differ from those
expressed in any forward-looking statements. Future operating
results may be adversely affected as a result of a number of risks
that are detailed from time to time in the company's filings with
the Securities and Exchange Commission. ALLIANCE GAMING CORP. For
further information, please contact: Investor and Media, Robert L.
Saxton of Alliance Gaming, +1-702-270-7600. DATASOURCE: Alliance
Gaming Corp. CONTACT: Investor and Media, Robert L. Saxton of
Alliance Gaming, +1-702-270-7600 Web site:
http://www.alliancegaming.com/
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