Alliance Gaming Announces Bally Unit to Supply Systems Solution for Oklahoma's Cherokee Nation Enterprises
March 16 2004 - 7:00AM
PR Newswire (US)
Alliance Gaming Announces Bally Unit to Supply Systems Solution for
Oklahoma's Cherokee Nation Enterprises LAS VEGAS, March 16
/PRNewswire-FirstCall/ -- Alliance Gaming Corp. announced today
that its Bally Gaming and Systems business unit has signed a
contract with Cherokee Nation Enterprises to supply all three of
its Oklahoma gaming locations with a casino management system
solution. Under terms of the agreement, Bally Systems will
initially implement its Casino Marketplace (CMP) players club and
marketing solution at the Cherokee Casino in Catoosa, Oklahoma's
first resort destination gaming location. Along with the location
in Catoosa, Cherokee Nation Enterprises also operates gaming
facilities in Roland and West Siloam Springs and offers players a
total of more than 2,200 gaming devices at the three locations,
with an additional 1,500 units being added within the next 12
months. In addition to the CMP system, Bally Systems is also
providing consulting services to assist with the integration of the
system into the Cherokee Nation Enterprises' overall marketing
strategy. Bally's CMP solution features a variety of promotional
and bonusing capabilities, casino management benefits,
multi-property functionality and the ability to interface with
SDG's Class II bingo system. CMP's bonusing software is designed to
give gaming facilities the ability to reward loyal players in a
variety of ways and can be configured to reward those playing games
from a specific manufacturer such as Bally Gaming or SDG. Since
acquiring SDG, Bally Gaming and Systems is now positioned to
provide a full range of gaming products to the Oklahoma market and
other Class II gaming jurisdictions. "This is a strong step forward
for both our gaming and systems initiatives as the Oklahoma market
evolves," said Robert Miodunski, President and Chief Executive
Officer of Alliance Gaming. "SDG's Class II bingo system uniquely
offers gaming facilities access to industry-leading systems like
Casino Marketplace while offering players the widest variety of
games in Class II, no matter which direction a particular tribe
plans to go with regard to the new Oklahoma compact." The Cherokee
Nation Enterprises also plans to utilize CMP's software to link its
three facilitieswith a single-card player tracking system. Players
will be able to access all their points and complimentaries at any
of the three facilities, regardless of where the play occurred.
"Offering a single players club card for all of our operations will
provide our customers a variety of new and rewarding benefits not
currently found in the Oklahoma market," said David Stewart, Chief
Executive Officer of Cherokee Nation Enterprises. "We are committed
to having best-of-class gaming facilities and adding this system
from Bally gives us the ability to enhance our overall operation
while giving our players a more entertaining and rewarding
experience at our various locations." Recognized as the industry
leader with approximately 240,000 game monitoring units and more
than 200 casino customers worldwide, the Bally Systems product line
offers slot machine cash monitoring, accounting, security,
maintenance, marketing, promotional and bonusing capabilities,
enabling operators to accurately analyze performance and
accountability while providing an enhanced level of customer
service. Alliance Gaming is a diversified gaming company with
headquarters in Las Vegas. The Company is engaged in the design,
manufacture, operation and distribution of advanced gaming devices
and systems worldwide, and is the nation's largest gaming machine
route operator and operates two casinos. Additional information
about the Company can be found at http://www.alliancegaming.com/.
This news release may contain "forward-looking" statements within
the meaning of the Securities Act of 1933, as amended, and is
subject to the safe harbor created thereby. Such information
involves important risks and uncertainties that could significantly
affect the results in the future and,accordingly, such results may
differ from those expressed in any forward-looking statements.
Future operating results may be adversely affected as a result of a
number of risks that are detailed from time to time in the
company's filings with the Securities and Exchange Commission. -
ALLIANCE GAMING CORP. - Investor and Media Contact: Robert L.
Saxton Alliance Gaming (702) 270-7600 DATASOURCE: Alliance Gaming
Corp. CONTACT: Investor and Media, Robert L. Saxton of Alliance
Gaming, +1-702-270-7600 Web site: http://www.alliancegaming.com/
Copyright
Alamos Gold (NYSE:AGI)
Historical Stock Chart
From Jun 2024 to Jul 2024
Alamos Gold (NYSE:AGI)
Historical Stock Chart
From Jul 2023 to Jul 2024